signed a contract for the Changchun International Film and Television Capital Project. The Changchun Film Festival also specially planned the film and television industry integration summit forum on the same day, inviting film and television industry associations, leading film and television companies and film and television creation group representatives to focus on the "film industry in the context of global integration" The three topics of "Integration", "IP and Film Industry Integration", and "Cultural Tourism and Film Industry Integration", exchange and communicate new ideas, new trends, and new issues in industrial development, and explore future opportunities, challenges, and possible paths.
107 projects signed with a contract value of 148.4 billion!
Changchun International Film City release plan
In recent years, China’s film industry chain has gradually developed into a mature form of deepening and specialization, forming an industrial chain of "upstream development, midstream expansion, and downstream extension". China is also becoming a "movie power" "Towards a "movie power". As the "Cradle City of New Chinese Films", Changchun City clearly proposes to build Changchun International Film City among the four major sectors of high-quality development, to give full play to the cultural heritage of Changchun as the cradle of China's film industry and the rich ecological resources in the region. Build an international film industry chain base, help the high-quality development of Changchun's modern metropolitan area, and promote the formation of a new situation in Changchun's revitalization and development.
On the morning of September 6, the signing ceremony of the Changchun International Film Capital Project kicked off. At the scene, 107 Wanda Film and Television Changchun International Film and Television Production Center, 5G Digital Film and Television Industry Base, Changchun Film Academy of Jilin Academy of Arts, Film and Television Practice Teaching Base of Jilin Animation Academy, Middle East Jingyue Baihualin Town, and iFLYTEK Northeast Asia Research Institute, etc. The project was formally signed with a contract value of 148.4 billion yuan. Among them, large projects with an investment of more than 1 billion yuan accounted for 92% of the total contract value, and the three leading industry projects of film, television, cultural tourism, life and health, and digital economy accounted for 84% of the total contract value.
By seizing development opportunities and scientifically formulating the "Changchun International Film City Development Plan", the Changchun International Film City section, covering an area of 1051 square kilometers, will be built into a "world-renowned film and television cultural highland" and "a digital industry highland leading the future" And "the eco-tourism highland that the world yearns for". Among them, the core area is planned to cover an area of 7 square kilometers. The "six major bases" will be built with high standards, including film and television shooting bases, 5G digital film and television industry bases, film and television education bases, film and television cultural tourism bases, film and television incubation bases, and film and television headquarters bases. To create an international, fashionable and smart creative city of film and television culture and tourism. At the same time,
released the "Changchun International Film and Television Industry Policy White Paper 1.0", which announced 7 support measures for the Changchun City and District governments. Through various subsidies and rewards, film and television companies are encouraged to settle down, film and television works participate in awards, and support film and television projects. Investment, film and television works broadcasting, introduction of film and television talents and teams. Simultaneously,Wanda Group will also support the production and production of film and television drama works in Changchun International Film City and support young film and television talents through measures such as the establishment of a public welfare fund.
Changchun City Party Committee Deputy Secretary and Mayor Zhang Zhijun pointed out that the construction of Changchun’s international film capital has a special position in the “four sectors” strategy of high-quality development in Changchun. In the future, Changchun will also adopt a series of pragmatic and preferential policies and measures to focus on the development of the three leading industries of film, television, culture and tourism, digital economy, and life and health, and strive to achieve the output value of the leading industries of the international film industry and the main business income of more than 150 billion by 2025 yuan.
Summit Forum focuses on the integration of the film and television industry
Explores the future of the industry, new opportunities, new challenges and new possibilities
is closely linked to the "Changchun International Film and Television City" sector planning, industrial policy and other release content, the Changchun Film Festival Film and Television Industry Integration Summit Forum held on the 6th afternoon set up The three topics of "Film and Television Industry Integration in the Context of Globalization", "IP and Film Industry Integration", and "Cultural Tourism and Film Industry Integration". Shi Yugang, member of the Standing Committee of the Jilin Provincial Party Committee and Minister of the Propaganda Department, attended the event and delivered a speech. Representatives of the film and television industry associations, leading film and television enterprises and film and television creation groups jointly shared and discussed new opportunities for industry development in the context of the integration of the film and television industry.
At the “Film Industry Integration in the Context of Global Integration” forum, filmmaker Liu Yiwei hosted as a guest with Li Weiqiang, director of Poly Culture Group and chairman of Poly Pictures, Yu Dong, founder and chairman of Bona Pictures, Warner Bros. China President Zhao Fang, Secretary of the Party Group of the Chinese Film Association and Vice Chairman Zhang Hong, Executive President of Wanda Culture Group and President of Wanda Film and Television Group Zeng Maojun on how filmmakers respond to the huge test brought by the epidemic and how to treat the "streaming media" platform The impact of the theater, how to tell Chinese stories in the context of global integration, and other hot topics have been deeply interpreted.
Zeng Maojun mentioned that Wanda’s key investment in the "Changchun International Film Capital" in the construction of film and television shooting bases and cultural tourism bases is an attempt to build industrial integration. With the help of extending the industrial chain, expanding the scale of the industry, extending the IP life cycle, and reducing investment risks, it solves the current problems of a single income structure and high investment risks faced by Chinese films, and then realizes the IP-based, film-based, and product-based film and television , Flow and scene.
Bona Pictures Group Chairman Yu Dong said that the impact of the epidemic and the impact of the “streaming media” platform is actually forcing theater movies to “make high-end movies for survival”. In the future, theater movies need to be strengthened in theaters, The immersive effect can attract the audience to the movie theater. If it is just a "platform movie", it will be diverted. This also warns the film company to rethink its creative positioning.
"IP and Film Industry Integration" forum was hosted by the guests, Liu Siru, CEO of Legendary Oriental, and Li Lu, director of "The Name of the People", Li Ning, senior vice president of Xinli Media and CEO of Xinli Films, and screenwriter of "Tai囧" Huan, Yin Xiangjin, general manager of Wanda Film and Television Media, and other industry experts, shared their experience on related issues such as literary IP film and television, film and television IP licensing and commercial development.
Li Ning took the hit play "Celebrating More Than Years" as an example, and shared this IP development model that takes into account the original fans and audiences, as well as the subsequent film and platform film layout; Yin Xiangjin uses Wanda Film and Television to participate in "Chinatown Detective". As an example, films such as "Manslaughter" revealed that the company will use these successful experiences to continue to develop in-depth suspense detective IP projects and do a good job of "typified" works.
At the end of the day, the "Convergence of Cultural Tourism and Film Industry" forum was hosted by the director, producer, and professor of the Beijing Film Academy Director Department Hou Keming as a guest host. With Songlin Group Corporate Affairs President and Director Andrew M Smith, and filmmaker Liu Yiwei , Wang Jun, Deputy Secretary of the Party Committee and President of Shanghai Film (Group) Co., Ltd., and Zeng Maojun, Executive President of Wanda Culture Group and President of Wanda Film and Television Group, discussed issues related to how cultural tourism can be integrated with the film and television industry.
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