Profile: Zihan, founder of show idols, president of show idols global brand management center, chairman of Nanjing Mann Culture Communication Co., Ltd., director of Jiangsu Provincial Clothing Association, and vice chairman of Jiangsu Cheongsam Association. His real name is Zou Xingwang, born in 1988, graduated from Communication University of China, and worked in Henan TV Station, Shanxi Radio and Television Station, Nanjing Radio and Television Station successively. He founded the show idol in 2012 and currently covers 120 cities around the world. In 2016, he led the show idols for the first time. Children's philanthropy.
Zihan has transformed from a TV show host and accidentally started the art of children's modelling, turning the show idol from a training class into a brand covering 120 cities around the world. There are more than 100 training institutions under its umbrella and hosting children's model competitions every year. And fashion week, he spent less than 10 years. Zihan was born in 1988 in his early 30s. There is still a long way to go. He still has a lot to do.
In addition to children's modelling art, Zihan began to get involved in children's etiquette and children's film and television. In 2017, he and Hengdian Film and Television City established the Show Idol Children's Film and Television Academy. On the whole, he walked very fast and very steadily. Every time he cut the point of market demand and planned in advance. In addition to striving hard, he always thinks about "let children really benefit from it". Because of this, the influence of show idols is getting bigger and bigger. Perhaps it is more convincing that the China Private Education Summit in April this year rated the show idol as the "Top Ten Influential Brands in China's Private Art Education", and Zihan himself was also rated as the "Top Ten Private Art Education in China" at the meeting. Influencers".
"Brother Zihan"
is like a child from a state of ignorance through coaching training and repeated practice, and finally embarked on the runway to show himself. The development of Zihan and show idols grew out of nothing and went through a similar process. , Dormant, grow up, and then suddenly go from Nanjing to the whole country and to the world.
Inadvertently, the still young "Brother Zihan" has led the children to show their self-confidence on the international stage.
But the starting point is an inconspicuous change. Many people will face a small turning point in their lives. Perhaps no one could have expected the future glory at that time. At that time, Zihan was a host at Nanjing Radio and Television Station and hosted the children's show "My Type My Show". He was very popular because of his lively sunshine. The children called him "Brother Zihan", and he has been called until now. In addition to being a host, he usually also takes the children participating in the show to take model shows and practice typhoon steps.
Around 2010, "My Type My Show" was quite famous in Nanjing. The show did a good job, but the commercial benefits were not good, so the station stopped the show.
Many people feel sorry for the show, but also for Zihan. In all fairness, Zihan is still very young. If one show is stopped, there will be other shows. If he continues to be on the station, there will be countless shows waiting for him in the days to come. Looking at the future in a few decades, this is just It's just a small episode in the early days of his career--it can even be said that it's not even an episode.
Some parents said to Zihan, why don’t you do model training yourself? In the process of participating in the program, they found that their children changed very obviously, even if they only walked through the stage once or twice, the whole temperament and stage performance became different.
Zihan seriously considered this proposal. An inconspicuous opportunity, in this way, completely changed the trajectory of his life. Of course, at that time, he did not expect that the show idol would grow into what it is today. If he had thought carefully about things like career future planning, he would probably not choose to start a show idol. The frankness and straightforwardness of young people simply pushed him on this path.
Three years of dormant
was originally just a training course to teach children the shape, temperament, and model courses. That was in 2011. As early as when
was on TV, Zihan taught the children's model body, but he was not a professional model, so he had to learn and teach at the same time. For a period of time after starting the show, he felt a little overwhelmed. Now, I am more and more aware of the importance of a professional teacher team.
Want to say that Zihan has a lot of ambitions and chose to open an ordinary office buildingI am afraid it is hard to believe the training class, but the young man’s thoughts corresponded to the old saying, "Senior people should treat each other with admiration for three days." He quickly discovered his uniqueness in the industry.
"At that time, there were only professional adult model training in the domestic market, and there were very few professional child models. It can be said that the format of child model training was driven by me."
At this point, plans for the future of the industry began to sprout. When you are facing a blank market, it is difficult to restrain the urge to set a benchmark for the entire industry. Zihan is like this, and he starts to think big. Fortunately, he has time to calmly sculpt what an industry benchmark should look like. For the next three years, he has been exploring and preparing.
In 2014, Zihan moved the show idol to a newly opened shopping mall in Jiangning District with some anxiety, and the rent was much higher than the office building. A new phase is about to begin. The decoration of
at that time was far from the standard of the current TV station studio, but the layout and ideas have matured-the rear is the classroom, the front is the semi-open stage, one and a half hours in the classroom to study, half an hour in Show exercises on stage. "You can show it on stage at the end of the teaching. The children will perform once in each class. They can improve their learning achievements and self-confidence very quickly, and they will see the effect after learning."
apply what you have learned, and show the children in practice We can get continuous strengthening and self-confidence. This is the experience that Zihan has gained over the past few years. Later, he held the show idol international children's model competition, which is also the same concept. At the beginning of the opening of
, every time it was stage performance time, crowds in the mall would gather to watch and take pictures around the stage. Many parents are delighted to see that children who were originally shy and dare not to go to the stage can walk on stage and perform confidently in crowds of crowds after taking a lesson or two. Although the form is still very immature, they are no longer shy and twitchy.
Before the end of the first week, more than 100 children have joined the training class of show idols. The name "Brother Zihan" is even louder.
is no more. When there is only one store in Jiangning, many children living in the city are inconvenienced and there is a long delay on the pick-up and drop-off. Parents keep asking Zihan whether they can open a store in the city. Zihan knew that it was time to open a branch, but because of the limited funds on hand, it was impossible to support the operation of several stores at the same time, so he hesitated. Some parents of
couldn't wait, they offered to invest in joining the show idol and let Zihan guide the operation. The road to the brand started.
After years of accumulation, Zihan has already made a clearer plan for operations. What he has to do next is to open several identical stores-including decoration, color, clothing, teaching and results, all must be unified. By the end of 2014, two new stores were opened.
Zihan first rented a small venue in Bailaiping and started the art training for children's models. The place is very small, there is no office, he works from home, and the conditions are very difficult.
is in those hard years, he fumbled all the way-no textbooks, he went to a professional teacher to write, and combined with children's educational psychology, let university teachers and preschool teachers to discuss together; the teacher's teaching level is different, just look for a teacher Good teachers and experts in child psychology come to train...
has done a great job. He set up a special teaching and research department to write teaching materials and train teachers. This standardized approach prepares for branded operations.
By 2015, show idols were open to franchise nationwide, and then there was a series of dazzling numbers: at the end of that year, show idols had more than 30 stores, in 2016 there were more than 60, in 2018 there were nearly 100, this summer , The number is 115. While
is developing rapidly, Zihan has not stopped innovation. He often said in the company: "How can we keep our position in the arena? We must be careful, refined, and innovative." If we keep the results unchanged, we will easily fall behind and be eliminated by the market. This point is very clear. The textbooks and teaching methods will be updated and revised at regular intervals to keep up with the changes in people's needs, in line with a more international perspective, and to obtain better teaching results.
set up a stage for children
In the children's modeling art training, Zihan noticed a problem very early: after the child learns, it is useless, and it will be forgotten after a while. He thought of various ways to give children a chance to show themselves, so as to truly internalize what he learned in class. First of all,
is a classroom performance display. For this reason, he has to set up a stage regardless of the high rent in the shopping mall, and he does not hesitate to set up a stage, such as stage art, sound and light, and other equipment.
usually organizes many activities for children to go to the catwalks. The effect is obvious. Children really treat models as an artistic talent, not just a taste of hobbies. Parents are also very happy to see that their children can walk out of the small environment at home and play freely on the larger stage.
In 2014, Zihan decided to do the show idol international children's model contest. The reason for
was that he took his students to Qingdao to participate in a competition on Children’s Day. The on-site stage layout surprised Zihan: “The stage is built with exposed wooden boards, and there is a printing cloth on the back. There is no LED screen. Even the small activities we usually do can't match." At that time, he had the idea of doing big competitions by himself. At the end of the competition, before returning to Nanjing, he began to inquire about the organizations participating in the competition in Qingdao and invite them to Nanjing.
Just 4 months later, during the National Day, the show idol international children's model competition opened in Jiangning Stadium, gathering more than 300 children from more than 30 competition areas across the country.
Every summer thereafter, the show idol international children's model competition will be held as scheduled. The competition system is similar to the popular "Super Girl" in the past. The competition will be divided into competition areas and the finals will be held. The scale of
is expanding every year. It is now an international children's model competition covering 120 cities, with tens of thousands of children participating. The layout and equipment of the stadium are used by suppliers of International Fashion Week and Shanghai Victoria's Secret Fashion Show , You can see the splendor of the scene from the event videos on the Internet.
On New Year's Day 2016, Zihan held the first show idol International Children's Fashion Week in Shanghai. Since then, the summer model contest and winter fashion week have been held every year, establishing his "state of the world" in the industry. Zihan remembers a lot about the children
on the international stage of
in the show idol international children's model contest and the international children's fashion week.
In the 2015 model contest, a kid from the show idol Maanshan branch was walking to the middle of the stage when he was walking into the model show, and his clothes suddenly fell off. Zihan's heart tightened, a little flustered, for fear that the child would be overwhelmed and cold. But the child seemed like nothing happened. He wore a bikini and walked the entire runway. When he returned, he squatted down, picked up the clothes and hung them on his shoulders and walked back. The performance was calm and calm. Zihan almost thought her stage performance was just that. Designed in this way, he was not sure that it was really an accident on the stage until after asking in the background.
"There are five or six hundred children on the scene, plus more than 1,000 parents. Under normal circumstances, the children will be stunned, cry, and even run off the stage to find their mother, which is not new, but she is very calm and has a very elegant posture. I thought she was showing the feeling of a bikini.”
Another time, during the China International Fashion Week in 2016, a little boy fell off his sunglasses while he was on the catwalk, hung on his ears, and put them on his chin to block them. After closing his eyes, he did not panic, nor did he make extra moves to hold his glasses. He performed the whole process from beginning to end, winning bursts of applause from the audience. Similar accidents like
will inevitably happen in children's performances, and they are mentioned from time to time in Zihan's narration, and the strain and composure shown by the children when they happen has repeatedly amazed him when he witnessed them on the spot. The
model pays attention to fighting alone. During the performance, he walks out one by one and walks the entire runway. When the music plays, the spotlight is on him, he faces thousands of audiences under the stage, and all eyes are on him. In fact, Zihan believes that children can not panic in such situations, and that they can calmly cope with the pressure and difficulties in life and study in the future, which is the same.
"Because of the children's modeling art, not only exercise physical temperament, but also exercise children's emotional intelligence response, self-confidence, resilience, expressiveness, and anti-frustration ability. They can adapt themselves to emergencies.For example, this is the ultimate meaning of our art education for idols and children in the show. "
Dialogue Zihan: Because it is enough to fight for, so today is
Chengpin: What do you think is the most difficult part in the development of show idols?
zihan: In our field, the most difficult thing is How to ensure that the level of teachers in all branch schools across the country can be maintained at a high level. This is what we have been studying, how can we ensure that children will not waste time and can really learn things after they come. This is what we have to consider, and it is also All children’s education needs to be considered.
Chengpin: What do you think about the most?
Zihan: What I think about most in the early days of entrepreneurship is how to survive. In the mid-term, how to establish a mature business model , How to standardize, how to ensure the teaching effect.
Now what I think most is how to find better platforms and resources for so many schools under my control, and plan for so many companies under my control in the next 3-5 years. The resources and channels are all opened up. When we get there, it will be done. I can’t wait until the day we get there to pave the way.
Chengpin: Who is the person who has the greatest influence on you?
zihan: Yes It’s true that there are no people who have a great influence or enlightenment on my life. It’s not an exaggeration, indeed there is no. I think more that it is myself and my team that have the greatest influence on me. A few of them, one person It’s not an exaggeration to describe the five people as desperate. And they reassure me that if I don’t do a good job, I won’t give up, otherwise I definitely don’t have time to innovate and keep on researching and improving.
We are just because we are good at fighting. Today. It is said that successful people are a little bit lucky. For me, every time we hold large-scale events, it never rains. As for other luck, there is no such thing.
Chengpin: You don’t believe in fate. People?
Zihan: I don’t believe in luck or destiny. The latest movie "Nezha" is about this. Tianzun said that Nezha will suffer a catastrophe in three years. This is something God has decided. Nezha didn't believe in this fate, he said something: I cannot help my life. How did he solve it in the end? He put in all his efforts, did all he could do, and finally reversed God's arrangement.
I think you should have this kind of courage to do everything. Without this courage is not enough.
Chengpin: Share your favorite movie.
zihan: "Shawshank's Redemption". There is a spirit in this movie. What is worth learning from is perseverance.
As long as you work hard and persist, you will definitely solve it. Sometimes I encounter difficulties and think that people spent 19 years in prison to complete their goals. Years? I'm young What am I afraid of? Can the predicament I face now compare with him? It's totally incomparable.
Chengpin: What hobbies do you usually have?
Zihan: I like things that are more exciting and challenging, such as horse riding and racing. Occasionally I go horseback riding. I like racing in all kinds, from amusement parks to large international racetracks. From karts to professional racing, I like to play.
may have something to do with my age, but I am still relatively young. There is another one that can relieve stress. For a while, I was stressed and often couldn't sleep, and couldn't sleep all night. I used to watch the animal world before going to bed, but now I have to watch a comedy to fall asleep.
Chengpin: Do you like to travel?
Zihan: likes to travel, I like to go to the kind of vast, comfortable place. Everyone feels that I may be a very outgoing person, but I don't like to talk very much. What I do is very lively, and if I do too much lively, I want to be quiet. And the vast area can relax my mood. I am usually under a lot of pressure, especially every time a competition is held, I am tight and can't get any problems.
I don't like traveling to cities. I have been to a lot of big cities. Needless to say, Beijing, Shanghai, Guangzhou and Shenzhen. I have also been to many foreign countries, such as New York, Tokyo, Paris, London, etc., most of which are related to my work., Or learn to communicate. When traveling, I like to go to more remote places and see the natural scenery. This year I want to drive on the Sichuan-Tibet line.
Chengpin: What do you think is the most important criterion for being a human being?
Zihan: The most important thing for is to have a good heart and be kind. To be a business, we must first be honest, and we must be kind.
Chengpin: Do you have a favorite sentence?
Zihan: I often say: You must have a clear conscience when doing things, you must do your best, and you must work hard until you are powerless.
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