On November 17, 2017, the "Huazhu Award" ceremony of China's home furnishing industry was held in Wuhan, Hubei. The event was jointly organized by China Institute of Housing Assembly Technology, China Real Estate Association, China Quality Certification Center, and Xinhua Home Furnishing Channel. Fall in love with Yunchao won the honor of "2017 Leading Brand in China's Home Furnishing Industry".
Fall in love with Yunchao Chairman Li Aisong
Fall in love with Yunchao Chairman Li Aisong said: "The reshaping of business model and commercial value is a powerful response to falling in love with Yunchao to China's current home improvement market." Innovations in the Internet + era Lianzhizhi’s integrated business model gives Love Cloud Nest a differentiated business core competitiveness. Whether it is from the comprehensive research and development of VR virtual reality experience technology or the iterative upgrade of user experience methods, Love Cloud Nest is doing it Pioneer in reshaping the value of home improvement products. Falling in love with Yunchao not only stays at the stage of making good products and selling good products, but also actively integrating the resources of the "Made in China" home improvement industry chain and enhancing the overall development of national home improvement brands. This is what Yunchao can gain. An important gene recognized by society, the industry, and the market.
Facing the economic development environment of Internet+, home improvement companies must not only do their own internal strength, but also do a good job in brand communication, enhance consumer groups’ awareness of corporate strength and brand image, and lead the industry’s healthy business competition. So as to promote the overall accelerated development of the overall market.
User experience determines how far home improvement companies can go in the future. It is an indisputable fact that traditional home improvement companies are facing the impact of Internet, and it is no longer difficult for consumer groups to obtain information. Big data and informatization make the production, pricing, sales, and maintenance of home improvement products transparent. Consumer groups have more choices, which means that the market has entered the era of buyer’s voice. The key factor in promoting sales is user experience, including multiple experiences of product, culture, and value, such as the use of VR technology and the advocacy of the concept of mobile community experience , Online designers, industrial foremen, construction supervision and other platforms, the establishment of fan clubs, etc., from the integration of the entire industry chain resources to the diversified ecological services of individual consumers, and comprehensively enhance the user experience. Li Aisong said: "In the future, Love Cloud Nest will continue to integrate and incubate various chain resources in the home improvement industry." This is the concept and layout of Love Cloud Nest for the future development of China's home improvement industry.
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