smart phones and some portable devices has achieved impressive results in the world. With the popularity of these products, the related industries that they produce and affect have also been extensively developed, such as the mobile phone accessories market. This is especially true in China, where the enthusiasm of consumers also makes more manufacturers pay close attention to this market. As the world's leading smartphone protective cover brand, OtterBox from the United States is no stranger to everyone. Its protective covers can support Apple, Samsung, Google, HTC, Lenovo and many other brand products. The emphasis on the Asia-Pacific market also allows the company to start Enhance brand awareness in Australia, Singapore, Malaysia, Indonesia, South Korea, India, the Philippines, China and Japan.
At the CES Asia 2016 exhibition that just ended not long ago, OtterBox was also invited to participate in this event. During the period, we interviewed Ms. Bonnie Soon, the newly appointed general manager of OtterBox in the Asia Pacific region, and communicated with OtterBox and their product trends and market plans.
Speaking of the accessories market, this is an extremely large market, but the number and types of products that can be seen on the market are numerous, and some merchants take the low-price route to compete for market share, and product quality is uneven. However, OtterBox is an international manufacturer with high-quality assurance. In an attitude of being responsible to consumers, it also hopes that through high-quality products and excellent technology, it can reach consumers in need and lead new products in an already saturated market. Consumption concept provides more reliable protection for consumers' mobile life.
's strategic adjustment and product planning for different markets
is actually aimed at serving consumers, so it is particularly important that more people know and be familiar with OtterBox's brand and products. Ms. Bonnie Soon said that OtterBox has just released a survey on the stress effects of falling mobile phones on the human body. The results show that the stress response of the human body due to fear of damage to the mobile phone is even higher than that of public speeches. This shows that the market will definitely have great demand, and everyone will realize the importance of providing strong protection to mobile phones. Moreover, OtterBox has also made strategic adjustments to consumers in the Asia-Pacific region, such as strengthening the localized personality in the product and highlighting the local traditional culture. In terms of brand promotion, it is necessary to strengthen interaction with consumers, organize more offline and online activities, and encourage actual users to share their product experience, etc., to create a more realistic environment.
has a good promotion plan, and needs to be adjusted accordingly to specific markets, especially some consumers in the Chinese market, they often don’t care much about the performance parameters of such products, they are good-looking, cheap, and have basic protection capabilities. can. In this regard, Ms. Bonnie Soon also said that Chinese consumers have a positive use concept and consumer demand for mobile phone cases, but after all, they have different consumption habits. With OtterBox's leading product quality and protection technology, it is aimed at consumers with corresponding needs. , Will provide them with products that they may need to buy through channels such as "haitao". Moreover, we also very much hope that the high-quality services provided by OtterBox for consumers in the United States can be brought to the Chinese market to provide protection for the mobile life of more consumers, and OtterBox will also cultivate more consumers through better products . As China's new generation of consumer groups increase their demand for personalized consumption, OtterBox is still very optimistic about the future potential of the Chinese market.
personalized customized products
talk about more high-quality products, you have to mention the OtterBox protection series, for example, their LifeProof is the American sales champion waterproof protective shell. For special purchase needs, protection has always been the core spirit of the OtterBox brand. All OtterBox products have obtained anti-drop + verification, and must pass no less than 24+ different types and experience an average of 238+ test hours before they are released to consumers. By. Products developed based on market research will better meet the requirements of local users, such as the Achiever series for users in the Asia-Pacific region, and the OtterBox Symmetry limited edition mobile phone launched in March 2016 with Swarovski. Protective shell and so on. In addition, personalized customized products will also beOne of OtterBox's pursuit goals soon, the current Achiever series mobile phone case is a good start. The series has a total of five shell and inner color combinations for consumers to choose.
It can be seen that OtterBox's layout and plans for the Asia-Pacific region and the Chinese market are relatively thorough. The products that have been launched are already very mature and have been recognized by users. In the future, products will be planned to adjust strategies for specific markets. New design, new partners, good market planning and brand promotion, and excellent quality will all be the key to OtterBox's success in the new market!
-
-
-
-
-
-
-
-
-
-