text/Yin Susu
In recent days, Xiao Zhan has once again become the focus of entertainment topics because of fans' show operations.
Because some teachers among the fans "carry private goods" in the school, from the kindergarten teacher asking the children to shout slogans, to the third grade teacher revealing dissatisfaction with the students' attitude towards Xiao Zhan and forcing him to apologize. It had a great impact on Xiao Zhan's own reputation.
The "227 Incident" is like a snowball, involving more and more disturbances
Judging from the current situation, Xiao Zhan missed the best time to apologize for the "227 Disturbance" and failed to choose the best time for his comeback, even The “fan management problem” that caused a lot of heated discussion at the time has not been resolved, and Xiao Zhan seems to be involved in an endless loop. The "definite loop" of
can also be understood as a sequelae of the "227 storm".
Xiao Zhan was involved in the turmoil. From the beginning, it may have been only an entertainment topic, but it was just a chat among netizens. But from the moment he was named by the official media, every time Xiao Zhan caused controversy, it seemed that it would be Involve some deeper social topics.
For this kind of situation, Xiao Zhan has long been unable to stay out of the situation. "Fan behavior, idol pays" is not an empty phrase. On the contrary, this sentence is vividly expressed in Xiao Zhan and his fans.
Xiao Zhan was criticized for not guiding the fans correctly due to fans' reporting behavior, and because of the "power of love" of some young fans, he appeared on local news programs. Xiao Zhan was caught in turmoil again and again, and fans became more anxious. .
If things go on like this, the more anxious the fans are, the more they hope to get Xiao Zhan's name in the shortest possible time. On the contrary, the resistance of netizens will become more intense, which constitutes a vicious circle.
fans are accused of "crazy and demonized", Xiao Zhan fell into an "infinite loop" because of fans?
In fact, within one month of the "227 turmoil", although Xiao Zhan did not apologize, but because there was no public itinerary and there was no news, he disappeared from the entertainment circle for a while, not to mention the word of mouth, at least everyone gradually forgot about the previous The storm, no longer verbally criticize him like it did before.
In just a few months, Xiao Zhan and his team seem to be unable to restrain their eagerness to come back, hoping to start various arrangements in the entertainment industry in the shortest possible time.
Carefully observe the point in time when Xiao Zhan fell into controversy again after his comeback. It is not difficult to find that almost every controversy broke out with Xiao Zhan’s material outflow or public itinerary. In this way, even if he himself wanted to keep a low profile, Fans will also high-profile "power generation for love." The sales of Xiao Zhan's new song "Light Spot" exceeded 100 million yuan is the best example.
, especially topical artists like Xiao Zhan, various media have long focused their attention. While Xiao Zhan fans are waiting for new materials, the netizens who are committed to boycotting Xiao Zhan will never be idle. Waiting for the opportunity, trying to seize some loopholes in Xiao Zhan's words and deeds to make a fuss, under the see-saw of several forces, Xiao Zhan can hardly survive alone.
On the other hand, actress Fan Bingbing, who has also caused great controversy, has low-key shots in magazines and on live broadcasts, and increased her exposure through the “curve to save the country”, because she did not appear too much in mainstream media reports, plus a long time. Although Fan Bingbing has not completely reversed the reputation of the cold treatment, at least he will not cause such a big controversy because of some disturbances.
carefully analyzed the mentality of Xiao Zhan's fans. After the 227 incident broke out, Xiao Zhan's silence made many fans think that his brother was greatly wronged.
Followed by Xiao Zhan released a single, fans turned their guilt into actual purchasing power, smashing sales of over 100 million.
Xiao Zhan seems to have seen the fact that the situation is gradually out of control, and appealed to fans to chase stars rationally, but it did not play a big role. The reporting behavior of
fans caused Xiao Zhan to fall into a 227 storm. Xiao Zhan’s silence caused fans to "revenge for support." "Behind the sales of "Light Dot" exceeding 100 million yuan is involved in the irrational star-chasing behavior of young fans. After Xiao Zhan made his voice, he once again fell into a reputation crisis....The endless loop like
is still happening. Xiao Zhan’s fans’ "love" for idols invisibly put Xiao Zhan under tremendous pressure. The celebrity’s behavior is easy to be magnified and interpreted, let alone Xiao Zhan standing like this. An artist in the top position.
At present, the behavior of some Xiao Zhan fans has begun to "crazy", no longer purely to express their love. Seeing that their brother was verbally criticized by netizens, the mentality of the abused fans has long changed, and some extreme fans have even emerged. In addition to his blindness and comparison mentality, he used his purchasing power to prove his "love" for his elder brother in addition to constant control and evaluation on the Internet, which eventually led to Xiao Zhan's name appearing on the cusp of public opinion time and time again.
is the person who needs to tie the bell to solve the bell. How should Xiao Zhan break ?
Since the "227 storm", there have been many analyses on the follow-up development of Xiao Zhan on the Internet, but the entertainment circle is changing rapidly. Who would have thought that Xiao Zhan, who was previously resisted by netizens to be silent, relied on the song "Light Spot" After re-certifying his top-class status, who would have thought that the follow-up Xiao Zhan was forced to be involved in the storms again and again.
As the saying goes, it is necessary to tie the bell to untie the bell. In the
series of turmoil, Xiao Zhan fans can be regarded as the so-called "bell tie person", and how does Xiao Zhan "unlock the bell"? As an old saying goes, since the beginning of the 227 storm, some sane netizens have expressed their views on it. Only when Xiao Zhan speaks himself and guides fans correctly can the storm continue to ferment. Since the development of
, Xiao Zhan must also take the responsibility of guiding fans correctly. This is not only to maintain his own reputation, but his behavior also represents the attitude of many traffic stars to fans.
However, how to guide fans correctly is also a science. Looking at Xiao Zhan's several voices, from "unwilling to manage fans" to "do not need support", it seems that they have not been able to achieve good results.
After the sales of "Light Spot" exceeded 100 million yuan, Xiao Zhan's phrase "No need to support" will not only make fans who have always supported him sad, but also aggravate the emotions of some fans who have already extreme thoughts. How to use it most safely To appease and guide fans with his language is the most important question for Xiao Zhan to think about.
As a star, you must not only maintain and guide fans, but also have your own responsibilities and responsibilities.
"A person is not a sage, no one can do nothing." Ordinary people can make all kinds of mistakes. As a public figure, celebrities are constantly magnified in their words and deeds under the spotlight. It is easier for small details to be mishandled. It was over-interpreted by everyone, so netizens want a sincere attitude when they see all kinds of stars "turning over."
After the 227 incident, although Xiao Zhan’s utterance came a little late, it was not too late. As long as he could truly “guide the fans correctly”, with the joint efforts of the stars and fans, create a With a healthy star-chasing environment, it is believed that the "infinite loop" that currently plagues Xiao Zhan will eventually break.
What do you think about this?
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