As of 12 o'clock on August 26, 2020, the box office of the movie " Yao" has exceeded 1.2 billion yuan, showing a rising trend, and the market outlook is still promising.
At the same time, a well-known website's online evaluation of the movie has gradually dropped from 8.3 to 7.7, and as the movie boom gradually recedes, there is still room for further decline in the score.
This is the interesting phenomenon of "Yai Hundred". The box office and word-of-mouth evaluation of the movie show a trend of "fragmentation". Why?
1. "Yu Hundred" itself is a "fragmented" movie
Many people will be confused after watching "Yu Hundred". What does guanhu want to say?
It should be said that "Eight Hundred" is a very special movie about tigers. For example, many animal metaphors appear in the film, which is that Guanhu is good at.
However, Guan Hu seems to have more ideas on "Yai Hundred", and the taste changes as soon as his ideas become more, making this movie a movie with "fragmented" characteristics.
1, telling history or telling stories?
This is the most controversial topic in "Yu Bai". Is this film a historical film or a feature film? If
is a historical film, then there are too many joking elements in "Yabai". A historical film reflecting the resistance of the Chinese army, the best one should be "Blood Battle in Taierzhuang". Most of the plots and characters in the film and the history Almost the same, there are adaptations, but few, and they do not deviate from the plot. There are fictional characters, but they are not the protagonist and do not affect the plot.
"Eight Hundred" obviously has too many adaptations in history, and some of the plots were even flipped from the "Eight Hundred Heroes" filmed in Taiwan Province, which is equivalent to Taiwan Province’s fictionalization and then being fictionalized again, which of course will make Some viewers who understand history feel uncomfortable. Therefore, although "Yabai" is based on real historical events, it cannot be called a historical film that reflects history. What's more, the film has some low-level mistakes that are fictitious to seriously violate historical facts, such as killing prisoners.
Is "Eight Hundred" a feature film? It's also boring, because many viewers have also mentioned that the story in "Eight Hundred" is obviously not told well or even finished.
This forms a kind of fragmentation, in which history is untrue, and stories are incomplete.
2, standing group portrait, or typical?
movies are divided into protagonists, supporting roles, and long sets. The protagonists also have male number one and female number two. This division is because the audience's brains are limited, and it is easy to confuse too many characters. Establishing typical characters is the basic of making movies. operating.
's "Eight Hundred" style is a group portrait, a bunch of celebrities each create a typical character, veterans greasy, greedy for life and fear of death, etc., it looks very full of pictures.
However, set up a group portrait so that everyone becomes a typical character. If it is a TV series, such as "My Leader My Group", it is okay, because there is enough time. The movie is very difficult and the time is short, so if you want to build a group portrait, the best way is to be brief and concise, and a few words and actions can be remembered.
"Eight Hundred" actually did not do a good job in this respect, there are group portraits, but the characters either don't stand up or have no beginning or end. Although "Eight Hundred" has borrowed a lot from "Eight Hundred Heroes", in terms of shaping typical characters, "Eight Hundred" is not as good as the film of 40 years ago. Therefore, it is normal for many audiences who understand movies to complain about "Yaobai".
3, blood, or reflection?
This is also where many viewers complain. The first half of "Yao Hundred" is full of enthusiasm, and an emergency brake comes to the second half, which starts to make everyone reflect.
The "War of the Four Lines Warehouse" itself is a political show. It was shown to foreigners. The intensity is very low. The Zhoujiaqiao area of Suzhou River, not far from the Four Lines Warehouse, was at the same time as the "War of the Four Lines Warehouse". The general regiment fought hard for a few days with the Japanese army. In the end, more than 10,000 troops were left with only 2,000 remnants, and even Sun Liren was seriously injured. In terms of fierceness, tragic and vigorous, and passionate, the Zhoujiaqiao battle of the Tax Police Headquarters is more than a thousand times better than the battle of the Four Lines Warehouse. To show sacrifice, wouldn't it be more appropriate to shoot the Zhoujiaqiao battle of the Tax Police Headquarters?
Therefore, if the War of the Four Lines Warehouse is made into a movieHowever, it is most appropriate to highlight reflection, and highlighting political talents is the core appeal of this battle. The "Eight Hundred Heroes" in Taiwan Province was filmed during the honeymoon period between China and the United States. It uses a four-row warehouse to metaphor the status of an isolated island. It has a strong reflection and its film appeal is also very successful.
The appeal of "Eight Hundred" is very unclear. What exactly is your appeal in this movie, you can't see clearly or the director simply didn't make it clear. That's why some netizens commented that "Eight Hundreds" is a composition of elementary school students, because junior high school students know that they must have an argument first.
Therefore, some of the fragmentation problems in the movie "Yu Bai" will make those who understand history and movie audiences feel uncomfortable, and those who understand history and movies will be even more unhappy, and these audiences have some on the Internet. With a certain right to speak and a sense of existence, it is normal for the network score of "Yu Bai" to decline step by step.
2. Why is the box office of "Eight Hundred" rising? Some movies on
started with mediocre online ratings and movie box office, but as word-of-mouth effects increased, both online ratings and movie box offices showed a counterattack trend, while the Internet ratings and movie box office of "Yu Hundred" did not show up. Rarely.
Why does the box office of "Yu Hundred" movies continue to rise despite the decline in word of mouth?
1, stand out from the crowd
"Eight Hundred" selection was released at this time, some people think it is a risk, but the author believes that its team must have gone through various researches, the market at this period has at least one advantage, the first is to catch up with retaliatory consumption During the period, the second one is that there is no opponent around.
To be honest, whoever goes to the cinema at this time can choose besides "Yai Bai"? No matter how problematic it is, it is better than other movies that have no controversial issues.
Moreover, even if it is marketing, it is still in the blue ocean market. Those media people who earn income by recommending movies have not opened much for more than half a year.
2. Needless to say, the topic
, whether it is a film or a star, I am not afraid of controversy and gossip. I am afraid that there is no topic. Like the director of "The Great Tribulation", I hate hype. The result is that good movies have no box office, similar to "Eight "The Defender" with the theme of "Bai" has no stars and no topics, and the result can only be in the movies.
3, curious
When it comes to the topic, "Yaobai" has two topics that attract the most attention, one is the postponement of the release, and the other is the deletion.
According to the information obtained from all aspects, the postponement of "Yu Bai" is only the film's own choice, after all, Long Biao is in hand. But for ordinary audiences, the mystery of "Yai Hundred" has increased, and everyone wants to know what is said in it.
Actually, it can be seen from the dragon label number obtained by "Yabai" (the first time it was No. 088, this time it was No. 800), the relevant parties are very supportive of "Yaibai", some viewers are indeed too Lenovo Up.
There is another word deletion. Some viewers especially praise the word deletion. As long as a movie and TV series involves deletion, then this movie and TV series must be a boutique. As everyone knows, deletion is just a normal operation of the movie and TV series. , The shots taken in a movie may last for several hours or more, and most of them are deleted in the end. If you want to watch the uncut version, then you'd better become a film editor.
has long been analyzed by the audience. There is no principled plot and footage in the 13 minutes deleted from "Yu Hundred". It feels like it was deleted for the sake of deletion. As for what can't be taken out of the banner, please, there is a blue sky. There are more movies and TV dramas in Qi Lens, okay, and more passionate than "Yai Bai".
Therefore, the overall environment, marketing, topics, and the psychology of curiosity have caused the box office of "Yai Hundred" to rise steadily. As for which factor is more important in the final analysis, I believe that it is the market environment. At this time, there is really no opponent that can play.
After all, most of the audience watching movies is lively. There are not many people like us who thoroughly research history and plot.
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