1905 Film Network Special Article In the first half of 2020, my country's online film industry as a whole shows a rapid development trend: in the first half of 2020, the number of online movies has reached 391, more than half of the number of online movies in 2019, and 37 of them have exceeded 1,000 at the box office. Million, the figure has more than doubled compared with last year. The quality of the head film has improved and its influence has continued to expand, but many pain points in the online film industry cannot be ignored either.
The "Internet Film Research Report for the First Half of 2020" jointly produced by the Film Channel Media Center and 1905 Film Network M Big Data shows that after data collation and expert analysis, the platform has too much power to speak, capital affects creation, word-of-mouth and split accounts" Problems such as "upside down" that hinder the development of the online film industry remain to be resolved.
platform has too much power to speak out. Capital affects creation. The problem is prominent.
Since the video platform can independently formulate and upgrade a series of rules for online movie launches and account splitting, there are flexible adjustments in terms of work rating, resource recommendation, online scheduling, and publicity subsidies. Space has led to the shortening of the online movie accounting cycle. Although the efficiency of the producers has been severely squeezed, they have to passively adapt to the rules due to the limited platform options.
At the same time, under the guidance of capital and market, platforms and some leading production companies are still more inclined to use popular IP to "suck money". The strategic bias of "big platforms" and "big companies" will affect the overall production trend of the online film industry for a period of time This often leads to a lack of artistic quality and craftsmanship, and there are fewer exquisite works that take into account both artistic quality and public aesthetics.
Word-of-mouth and box office "upside down" Sub-accounts are lagging and subject matter homogenization
Although the scale of the industry continues to expand, it is still difficult to achieve the "breaking circle" of online movies. From the perspective of Douban scores, the scores of many online movies and the income from the sub-account are "upside down". A large number of works have not entered the recognized field of evaluation and analysis of film and television works. In addition, the three major video platforms have different scoring rules for online movies. In the same way, this also makes the works with both popularity and word-of-mouth online movie very rare.
In addition to the above-mentioned objective factors, compared with cinema movies, online movies are still relatively single in terms of subject matter, and the more developed types are mostly concentrated in fantasy, fantasy, adventure, monsters and other visual effects, dazzling, sensory and exciting styles. Excellent realistic works, especially films with a positive attitude towards reality, are few, and military themes and literary films have not formed a scale. On the whole, the storyline of online movies still needs to be strengthened, and the themes need to develop in a diversified direction.
In addition, although iQiyi, Youku, and Tencent Video made the third-party platform online movie split data public in the first half of 2020 under the influence of policies and regulations, the current data is still limited to the top ten on a single platform list. The works cannot show the overall overview of the industry, and it is difficult to reflect the latest developments in the industry due to the lag in the publication time.
-
-
-
-
-
-
-
-
-
-