"Eight Hundred" is going hot, pre-sale on the 14th, the box office broke 5 million, but still mixed

text/Ma Qingyun

At 5 o'clock in the evening on August 13th (the same below), the key to the off-theatre movie " Yao" will be released and will be screened nationwide. Only the last day will be available (the film will be at 7:30 pm on August 14 Officially open key). For the box office and word-of-mouth of this movie, it can be described as the industry's "high-profile". The success of "Eight Bai" is related to the extent to which the theater market can recover in the recent past.

So far, the pre-sale box office on the first day of "Eight Hundred" has exceeded 5 million yuan, realizing 5.0672 million yuan. This achievement is very commendable for the current "Eight Hundred" and cinema market environment. Our previous movie screenings, if you encounter blockbuster films, easily break 20 million or even 30 million, there is no problem. This time, the screening of "Eight Hundred" has just exceeded 5 million, why is it worth "celebrating"?

First of all, because "Yao Hundred" is not screened on a large scale in the country, it is only screened in some movie theaters in some cities. The number of open sessions is very limited, with only 3.6% of the screens on the day. With such a small number of shows, it has already won a box office pre-sale of 5 million yuan. If the number of shows is enlarged to 100%, it means that this movie can already win a box office of around 140 million yuan.

Based on this conversion model, the industry is looking forward to the box office on the national release day of the movie "Yu Bai". Even taking into account the fact that the number of screenings is the prime number of nights, the movie "Yao Hundred" may push the box office of a single day to more than 100 million yuan after its national release. Breaking 100 million in a single day is particularly important for the Chinese movie studios after the recovery.

Secondly, I have to talk a few words, this time "Yai Hundred" screening, not like the previous movie screening, the country's major studios have opened the key. At present, only some head theaters in large and medium-sized cities in China have obtained the qualification for key release. Unconfirmed news said that in terms of key qualifications, it was once reported that theaters that required qualifications required an annual box office of more than 10 million yuan.

Currently, the verifiable message is that there are indeed no screening services in small and medium-sized movie theaters in some cities. As for the online box office platform, the spot screenings in major cities are also concentrated in the head studios. This kind of dot-mapping model has a very obvious effect on the market recovery of head studios. As for the market recovery of fringe studios, it is undoubtedly a small blow.

Judging from the fare information provided by the online ticketing platform, "Yai Hundred" does not have any promotional ticket replenishment during the screenings. The ticket prices for the major screenings are maintained at 35 yuan or more. Tickets in some first-tier cities The price will be higher. The data currently available shows that 100,000 people have already chosen to buy tickets on the night of the show on the 14th. This army of 100,000 viewers is the key to the success or failure of the movie "Yu Hundred".

So I said, the box office of the film is very good, but it is mixed. In the past film screening conventions, this mode of screening at the head theaters of key cities, especially the uncompromising approach in ticket prices, can only attract real movie fans and even professional movie audiences. The attraction to fan groups is relatively limited. Among the movie fans, the aesthetic ability of the middle-paid and above class is unmatched by the ordinary movie fan class, especially the fan class.

is equivalent to saying that on the first day of "Eight Hundred", 100,000 movie fans with advanced aesthetic abilities were invited into the cinema. Among these 100,000 movie fans, many movie fans may be “professionals” who can influence the reputation of other movie fans and movies in the cinema circle. The "God Operation" of the movie "Yabai" is really meant to be watched by professional fans first. Obviously, the film producers have confidence in the quality of their work.

So, on the 14th, after the end of the "Yai Bai" movie, how well the film is known is a very critical time. At this point in time, if the word-of-mouth of "Eight Hundred" is bursting, then later, this movie may achieve a box office blowout, with a box office exceeding one billion, and it is possible to help the Chinese cinema market recover. Once there is a crisis in the reputation of this movie, there may be other movies waiting for the opportunity.

At present, the movie that is really eye-catching is "Mulan" starring Liu Yifei and others. If the word-of-mouth of the movie "Yabai" bursts on the 14th, the movie "Mulan" will definitely be postponed and will not compete with "Yabai". If the word-of-mouth of "Yabai" is not good, it is very likely that "Mulan" will be released urgently and "Yabai" will be cut off.

allows the fans of the head theaters in key cities that can really afford the money to enter, so that these fans can make the most authentic voice. For "Yao Bai", it is obvious that it wants to win the praise of the fans with its own quality. However, whether a cinema movie is good or not, before it is released, no conclusion can be reached. Outside of the first 100,000 movie fans, is the time to see the real chapter.