BTS has set a historical record, not because of how gorgeous the songs and dances are, but because of the profound themes of the songs they composed-including psychological problems, socioeconomic inequality, depression and loving yourself. These themes resonated with audiences all over the world.
Recently, the group BTS from Seoul swept the European and American entertainment markets and made waves in the global music industry.
According to Chart Data, the group’s first English single "Dynamite" MV was first released on YouTube, setting a new record for the most viewed video in 24 hours. The video playback volume exceeded 10 million times in 20 minutes and 90 million times in 21 hours. The number
also enables BTS to surpass the current record player BLACKPINK. Previously, the most viewed video in 24 hours on YouTube was BLACKPINK's "How You Like That" MV. After
"Dynamite" was first released, the number of real-time viewers also hit a record high. According to the American media Variety and others, when "Dynamite" was first made public on YouTube, there were at least 3 million people online at the same time, and it quickly surpassed 4 million, setting the highest ratings in history. Even for BLACKPINK's "How you Like That" MV, the number is only 1.66 million.
is not only that, "Dynamite" was also ranked at the top of Apple's iTunes list of more than 100 countries and regions last Saturday. It's not surprising that
BTS made the top YouTube ranking this time. Before the release of "Dynamite" on Friday, the group had 4 videos on the top 10 of YouTube's 24-hour nonstop music chart.
BTS’s new song "Dynamite" is a K-pop pop music written only with English lyrics, which provides comfort and hope to people in panic during the epidemic. The members of the BTS said that they want to convey hope through their best songs and dances, and make everyone feel happy and healed.
A few years ago, BTS won international acclaim, and its high degree of professionalism has enabled them to gain greater visibility and recognition in the world. Since 2017, the group has consecutively won Billboard's "Best Social Artist" award and won three awards at the American Music Awards last year, including the annual tour award.
In the past two decades, K-pop has been widely spread all over the world, and its popular tunes and carefully choreographed dance movements are performed by all women or all men.
Despite this, the success of BTS is not due to how gorgeous the songs and dances are, but due to the profound themes of their songs-including psychological problems, socio-economic inequality, depression and love for yourself. These themes resonated with audiences all over the world. Colette Balmain, a senior lecturer in film and media and communication at Kingston University in London, said that the authenticity and sincerity of BTS is the reason why fans like them.
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