Recently, Taobao and Taobao Live jointly released the "2019 Taobao Live Ecological Development Trend Report". The report pointed out that Taobao live broadcast has developed into a new industry for e-commerce in the new era. As merchants, anchors, and consumers embrace Taobao live broadcast in an all-round way, and the internal and external development conditions are mature, the Taobao live broadcast market will continue to explode.
data shows that in 2018, Taobao live broadcast platform brought more than 100 billion goods, a year-on-year growth rate of nearly 400%, creating a new 100 billion-level incremental market. After three years of accumulation, more and more industries have been transformed by Taobao live broadcast. "Chopping hands" while watching Taobao live broadcast has become a new online shopping method for many people. The data shows that Taobao live broadcasts have an average of over 60,000 live broadcasts per day, and live broadcasts last over 150,000 hours, which is equivalent to more than 33,000 Spring Festival Gala.
Taobao live broadcast. According to statistics, there are currently more than 6000 Taobao anchors. Behind the hundreds of billions of Taobao live broadcast market, they are all built by Taobao master anchors. Many people were at the beginning of Taobao live broadcast. , Has always held a skeptical and wait-and-see attitude. Looking at the 2018 Double 11 Double 12 Taobao sister "Weiya" respectively won 120 million 160 million in turnover on the same day, which frightened the entire outside world. Many people were watching. Think "Taobao Live" can really have such a big sales flow system?
The answer is definitely there: Taobao anchors not only allow the outside to see the sales flow system of commercial e-commerce anchors, but also allow many e-commerce merchants to bring a piece of infinite green vitality, because of the continuous improvement of the mechanism and rules of Taobao live broadcast The system is also attracting batch after batch of "net celebrity anchors". Among them, "Huahua Daisy" is such a girl.
Huahua Daisy's life photo
Xiaobian learned: Huahua's real name is Li Bingxin, and she majors in broadcasting and hosting at East China Normal University. , I was a TV station host before, and had been a host at Jining Satellite TV and pptv. Later, due to various reasons of work and health, I took the initiative to give up the host’s high salary and resigned. In a very accidental situation, I came into contact with Taobao Live.
Huahua's life photos
Huahua is a very decisive northern girl. When others see this live broadcast, they will definitely refer to it when making decisions, or doing it part-time, but once she decides something, she will immediately To do it, she would not consider anything else, because she smiled and said: I didn't do it, where did the problem come from? In fact, like most people, in this industry that everyone thinks is very confused and insecure, people actually need support. This person is Huahua’s husband (the editor likes to call it brother). When he first chose to do the live broadcast industry, he didn't think much about it. Anyway, as long as she likes it, the younger brother has his own company in Shanghai, because at the beginning, Huahua was only doing live broadcast at home and doing beauty makeup. Accompanying her
Huahua and her husband
, but due to Huahua’s own efforts, it broke through the 100,000 fans mark in one month of live broadcast. Just when Huahua and her brother were fortunate, they had another bigger choice. In front of us, the flow of Huahua has encountered a bottleneck period and cannot go up. Either they continue to get stuck or they only have to transform into women's clothing, otherwise they don't know how long it will take to break through this bottleneck period. Later, Huahua and her brother discussed and decided to come to Hangzhou, because Hangzhou is the real core market if they want to transform into women's clothing. So she decided to fight
and drove to Hangzhou on the same day without saying anything. She stayed in a hotel in Hangzhou where she was not familiar with her place for a month. She started looking for merchants and goods. Since the transformation was just beginning, many merchants were not willing to cooperate because of the beauty. The makeup anchor is okay to broadcast beauty, but women’s clothing is still unknown. All of them often come across,
Huahua
, but none of this has defeated Huahua. With my brother’s constant companionship, Huahua is still live broadcast, 8 hours a day. , No matter how late it is to download, you must go to the merchant to choose the money to see it. Many people don’t understand it. It stands to reason that the old public company does not lack money. Why do you do this? Huahua smiled and said: I like to be with fans and everyone. To share what I like,
Huahua Live explained to fans in
God will be Gu Juan's hard work. With Huahua’s efforts, the slow traffic has made a big breakthrough, October 10, 2018 (Fur Festival) Huahua’s single-person sales broke a new historical record of 7.7 million a day, shocking the audience. At that time, everyone slowly became aware of Huahua. It turned out that there was such a dark horse in Taobao live broadcast. At the same time, the Huahua team also Hemingway, the original creator of the popular song "The Old Man and the Sea," was invited to help, and Huahua's fan loyalty on the platform instantly ignited the audience on the same day. At the same time, he climbed the ladder in a live broadcast of the big celebrities.
On March 30, 2019, Taobao Live’s official annual live broadcast ceremony. Due to Huahua’s amazing performance and daily data, coupled with the cooperation of the platform, the official team of Taobao Live officially invited Huahua and was successfully selected as Taobao’s core anchor "Double Hundred Days Group" One of the members, this is undoubtedly a recognition of Huahua's hard work.
Official Annual Ceremony
The 4th Taobao Live Broadcast Base Brand In-House Purchase Conference organized by Taobao official platform today, April 10, 2019, the official licensing live broadcast base "Interstar Live Broadcast Base" invited Huahua to live broadcast,
official In the in-app purchase meeting, Huahua and its own operation Qingsong
competed with each other in several bases. Huahua became famous again and successfully stood out with a sales record of 4.3 million in 7 hours.
Huahua sales record
finally due to physical strength The problem, I finally had to broadcast it. The editor rushed to the scene and saw Huahua squatted down and was recovering her strength. Later, when the editor asked the operation Qingsong, it turned out that Huahua has been giving fans since noon until the particles have not entered. People, show products and answer questions, and later interviewed Huahua and learned that she said: I must use all body language to show fans, the quality of the product and the effect on the body, I don’t want to be ashamed of my fans. Fans pay for the trust in me. I don’t want to be irresponsible. From the editor’s point of view, if someone asks me where is the real secret of success in live broadcasting, I just want to say, maybe this is the only way to truly be a fan, maybe this is The secret to success is
in Huahua Live. In fact, many anchors, including operations, often ask the editor, what method can an anchor get up so quickly?
In the flower live broadcast product,
is actually here. I just want to say that in fact, no anchor can get up quickly. Instead of thinking about crooked ways, it is better to do a good job of each anchor, optimize its own products and content, and do a good job. The script of each live broadcast, cooperate with each official event, and maintain each real business. No one can start out of thin air, but you can see it. The effort behind others is lacking. Taobao platform welcomes each A hard-working anchor, a hard-working person, maybe this is why Huahua has this achievement.
anchor: Huahua Daisy
Broadcasting time: every day at 13.00 pm
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welcome everyone to pay attention. Okay, thank you for the information and interviews provided by Huahua and the team. Here I hope that more anchors will work hard. 2019 has just begun. You still have time to do it. You will never lose. Anyone, come on
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