As a public figure, in terms of personal development or social responsibility, maintaining cleanliness and adhering to the moral bottom line are the most basic requirements of this business.
| Author: Sui and Tang dihydrate
| editor: Su Rui
not ring to say, "Time Assassin: Luo," the story is estimated that we have learned by heart.
After a full day of dominance yesterday, Luo Zhixiang issued an apology statement again this morning: ↓↓
Since his debut, Show Luo has exploded, troughed, and turned red. For more than 20 years, his acting career has blossomed, singing, dancing, movies, and variety shows are not falling. Besides the spotlight, he has also opened companies and invested to create a certain commercial territory.
And as the scandal swept the screen, his acting career and commercial territory will also be hit hard.
Person setting collapses, acting career is going to be cool?
At present, Luo Zhixiang still has many variety shows in hand such as "Extreme Challenge" and " Creation Camp 2020". Zhou Yangqing moved his fingers, I am afraid his acting career may be ruined.
All the time, Show Luo is a recognized variety talent.
In his early years, due to family poverty, he performed on stage with his parents when he was 6 years old, and developed "18 martial arts".
In 1994, 15-year-old Luo Zhixiang participated in an imitation competition to imitate Aaron Kwok and was widely praised and won the championship. Later, he and Odie and other four people formed the "Four Kings" combination to debut.
At that time, the Taiwanese entertainment circle was a popular boy idol group. The members of the "Four Heavenly Kings" were good at singing and dancing, and soon became popular. But for these sixteen or seventeen-year-old young people, fame and fortune came too quickly. When they didn't know how to cherish them, the "four kings" disbanded.
In order to continue to repay the debt, Luo Zhixiang chose to stay in the entertainment industry. In 2001, he started to set foot in the host industry, because he had been on stage since he was a child, coupled with his lively personality and love of funny, many variety shows like to look for him to appear.
In the show, in order to achieve a funny effect, he had an octopus on his head, he was hit with cakes, pork, and bugs, and he had to face the camera with a smile.
Luo Zhixiang also thought about rejecting those shows, but the family debt had to be paid back, so he had to adapt himself to the role of comedian. "I used to think I was an idol and I couldn't go to comedians, but when you need to survive, you might have to go that way. If you don't squeeze, you might hang up later."
Gradually, he started from the announcement. Artists become show hosts, advertisers rush to sponsor, and stars wait in line for the show. In 2004, all three programs he hosted won the ratings champion and were named the "Triple Crown" by the media.
In 2005, Luo Zhixiang took over the host of S and began to host "100% Entertainment". In the same year, he also released his third album, held his first concert in 11 years since his debut, and became the first male artist to hold a concert at the Taipei Arena.
Two years later, the song "Jing Wu Men" made Luo Zhixiang completely popular. Coupled with the blessing of popular idol dramas such as "The Corner Meets Love" and "Shanghai Sweetheart", Show Luo finally ushered in his peak period.
was on the list of the most popular Taiwanese singers in 2013, and Show Luo earned 126 million yuan and topped the list. One year later, he beat Jay Chou to top the list with 110 million yuan in revenue.
In recent years, with the rise of variety shows in the Mainland, many Taiwanese artists have notI regret to do "North Drift" and move to the mainland. But after several years of running-in, few people can really stay, and Luo Zhixiang's resources are the best.
In "Extreme Challenge", he held up half the sky of the show, contracted a lot of laughs, even played a lot of men disguised as women, changed his name to exudes coquettish "Zhu Bishi", harvested many fans; in "This Is In "Hip-hop", he is the oldest captain, dancing the "old bones" of his whole body.
On March 27, he posted on Weibo that he would participate in the recording of "Creation Camp 2020". As soon as this happened, I am afraid it will be cold...
In recent years, the State Administration of Radio, Film and Television has issued notices many times, "Stained, scandalous, and morally problematic actors must not use it." And Zhou Yangqing's thousand-character breakup essay not only destroys the image of Luo Zhixiang's business for many years, but also makes him a mouse on the street. Many netizens have asked the program group to change. And this is probably just the beginning.
business implicated
According to Taiwanese media reports, Luo Zhixiang’s participation in "Extreme Challenge" is paid: about 42 million yuan per season for 10 episodes. Coupled with other variety shows, Show Luo has a good income. In the 2017 Forbes Celebrity List, he ranked 65th with an annual income of 80 million yuan, closely behind Sun Honglei.
's breakup will not only make Luo Zhixiang's acting career "return to pre-liberation overnight", his endorsements and business will also be affected.
The first merchant is Mengniu.
The day before yesterday, Zhixiang Luo had just been declared as the spokesperson of Mengniu's product pure Zhenguan, and he himself put the endorsement on Weibo to the top. Unexpectedly, the storm broke out the next day. Mengniu quickly and conveniently announced its new brand spokespersons-mainland actress Zhao Liying, and Luo Zhixiang himself "quietly" deleted the promoted Weibo. The follow-up endorsement compensation issue will also be a major issue for Luo Zhixiang.
and some advertisers are on the sidelines. Prior to this, on April 16, Lexus sources said that Lexus will sign Luo Zhixiang as the brand spokesperson.
Since October 2019, Show Luo has also received endorsements from a number of well-known brands, including the mobile game "Sword and Expedition", G-SHOCK watches, Mystery of New Zealand, QQ Speed Star Power Ambassador, etc. The images of these brands have been affected in this incident, and Luo Zhixiang is likely to face sky-high compensation. In addition to
, Luo Zhixiang's commercial landscape will also be implicated.
Once, because of his great career in acting, he began to invest with money. As early as 2006, he and his friends each invested about 250,000 yuan to create the Taiwanese trendy brand STAGE, and then brought it into the public eye through various public activities. According to media reports, STAGE franchise stores are located in Taiwan, Hong Kong, Singapore, Shanghai, Nanjing and other places, with a profit of about 20 million yuan in 2016.
However, in February 2019, Luo Zhixiang Studio issued a statement stating that it had completely withdrawn from STAGE. Subsequently, he launched a new brand Got no fears. At the beginning of April this year, the brand's official Weibo also released a new product launch announcement. In addition to
trendy clothing stores, Luo Zhixiang has also become the Taiwanese agent of the legendary silverware Cody Sanderson. In February of this year, when he attended the opening of the flagship store of the new agent silverware brand, he said: “It is almost a street of Luo Zhixiang in the eastern district of (Taipei). Both brands are like their own children.” In addition to the clothing and silverware business,
Show Luo has changed in the mainland even more, becoming the boss behind many companies.
According to the company's investigation, Luo Zhixiang currently associates with 4 mainland enterprises, namely Shanghai Niuxiu Culture Development Co., Ltd., Xiuluo Film and Television Culture (Shanghai) Studio (General Partnership), Xiusang Film and Television Culture (Shanghai)Office (general partnership) and Shanghai Xiustair Cultural Communication Co., Ltd. From the perspective of the company's industry, the companies under his name are all related to the communication of film and television culture.
Currently, Luo Zhixiang holds 90% of the shares of Xiuluo Film and Television Culture (Shanghai) Studio (General Partnership) and Xiusang Film and Television Culture (Shanghai) Studio (General Partnership) and is the controlling shareholder.
In December 2018, Luo Zhixiang established Shanghai Xiu Stairs Cultural Communication Co., Ltd., using his team name in "This is Street Dance". He himself serves as the chairman of the board. The company's business scope includes the wholesale of fitness services, daily necessities, clothing, shoes and hats, and sports goods.
It is worth mentioning that Luo Zhixiang and Hu Yanbin jointly hold shares in a number of companies, including Shanghai Niuxiu Cultural Development Co., Ltd. (hereinafter referred to as Shanghai Niuxiu), Shanghai Xiuxiu Cultural Communication Co., Ltd. and so on.
Shanghai Niuxiu’s major shareholder is Luo Zhixiang, whose shareholding ratio is 60%, the remaining 40% is held by Shanghai Hele Culture Media Studio (Limited Partnership), and Hu Yanbin holds 99% of the company’s shares.
In addition, through Shanghai Niuxiu, Luo Zhixiang also controls an educational technology company, Shanghai Wuxiu Education Technology Co., Ltd., whose chairman is Hu Yanbin.
Luo Zhixiang is 4 years older than Hu Yanbin. The two had previously cooperated in " Creation 101", and most of the above companies were established after "Creation 101" ended. Now, if Luo Zhixiang is "blocked" due to this turmoil, the business of the two companies will inevitably be hit. What is the current status of
"predecessors"? When
became popular, many celebrities were kicked out by the scandal. Among these people, some are still desperately "struggling" for the commercial territory, and most of them have quietly faded out of public view.
On September 24, 2018, actress Chen Yulin posted a long article in Moments, exploding Wu Xiubo long-term cheating, known in history as "Wu Xiubo 9.24 incident." After the
· Wu Xiubo
incident broke out, Wu Xiubo's staff was broken, and his career also ushered in a full-scale crit. The Beijing Satellite TV Spring Festival Gala was originally scheduled to be hosted by him. After the recording has ended, the program production team used all available techniques such as editing, cutouts, mosaics, etc., to make Wu Xiubo out of the screen like a "big change". Erase; and the release schedule of the movie "Love Sovereign 2" in which he participated has changed again and again, panicking like the youth who has nowhere to put...
According to the lawyer of Wu Xiubo's management company Xitian Film and Television, the Wu Xiubo incident was The company caused at least 1 billion losses. Specific to Wu Xiubo, the loss may be incalculable.
At that time, his endorsement brands included Shenzhou Special Car, Ningxia Red Fruit Wine, Dell Notebook and other first-line brands, and the endorsement fee was as high as 8.5 million in two years. After the accident, not only did the endorsement fee go in vain, but I am afraid that the major brands will have to pay a lot of money. Some media estimates that this part of the loss may have been hundreds of millions.
In addition to the loss of career and money, some of the celebrities who were kicked out by the scandal were criticized as "historical"...
Zhai Tianlin, who was enthusiastic about the "study domineering", , and his publicity was based on a master's degree in Nortel and Peking University. The post-doctoral self-proclaimed, trying to "stand out" in the entire entertainment circle. Unexpectedly, during the live broadcast, a sentence of "what is HowNet" was exposed, and netizens picked up academic fraud, plagiarized papers, and academic qualifications. This matter was once featured on the British media BBC, and it was embarrassing to be thrown abroad.
· Zhai Tianlin
Now as soon as the graduation season, he will be pulled out by graduates to mock him. Compared with this kind of "famous" treatment, the influence of personal endorsement and acting career may be drizzle...
In fact, whether it is Wu Xiubo or Zhai Tianlin, or an earlier article, Ke Zhendong and others, the splash of "stained artists" in the entertainment circle is getting smaller and smaller, and some people have even found another way out and completely faded out of this circle. .
As a public figure, whether in terms of personal development or social responsibility, maintaining self-cleanliness and adhering to the bottom line of morals are the most basic requirements of this business. If a person does not cherish his feathers and always has a fluke, it will only happen sooner or later.
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