Kylie received tens of millions of diamond necklaces on his birthday. What does the hip-hop circle have for jewelry?



Just last weekend, Kylie Jenner, the Kardashian family's body money printing machine, passed her 22nd birthday.


Kylie hosted a grand birthday party, rented a private yacht "Serenity", took family, girlfriends and a group of friends to the seaside in Italy.


's soft daughter Stormi sings birthday songs in her mother's arms,


and her boyfriend Travis Scott arranged the house into a sea of ​​red roses, full of rose petals several days before Kylie's birthday, and Stormi sat on it. It's like playing with sand.


not only engaged in such a romantic scene, Kylie's Rapper boyfriend also gave her a diamond necklace that flashed blindly.


This necklace is specially made by him for the jewelry brand Eliantte. The lip shape happens to come from the LOGO of the Kylie cosmetics brand of the same name. The white diamonds and pink diamonds shine together. The estimated value is more than 10 million yuan.


is a rap name Rapper nominated by Grammys. Travis Scott usually likes to wear these Bling Bling jewelry. To give his girlfriend a birthday gift, he needs to send the extremely luxurious diamond necklace to show his heart. Who doesn't love


Bling Bling accessories! But why do these hip-hop people have such a big obsession with diamond-studded necklaces? Let’s take a look at the secrets of these hip-hop jewels~

I want to say that the most influential aspect of hip-hop culture besides its music is the style of clothing brought by this culture. Rappers like to wear gold and silver. In this way, shows its own personality, . Over time, jewelry has become a very important part of hip-hop culture.


A$AP Ferg


The term "Bling Bling" that describes the jewels of Rappers actually comes from the hip-hop circle.

It first appeared in the song "Nightmares" by hip-hop singer Dana Dane in 1987. It is an onomatopoeia, referring to the sound of many jewelry clinking and clinking together.


Quavo

In 1999, the song "Bling Bling" by Cash Money Millionaires made it known and accepted by more people, and "Bling Bling" quickly became a buzzword. Even in 2002, the word "Bling" was included in the Oxford English Dictionary as slang.


In addition to freely expressing their individuality, another reason why hip-hop people wear cool jewelry is that shows the status of .

But the first to be famous for wearing gold and silver "Bling Bling" is not the bigwigs of the rap industry, but a King Mansa Musa from West Africa.


He ruled the Mali Empire from 1312 to 1337. At the peak of national power, the Mali Empire ranked first in gold production in the world.


The king is extremely wealthy, obsessed with all kinds of gold jewelry, and likes to use stacked gold necklaces to show his wealth. No matter when, gold and jewelry have always been symbols of wealth and status.


and the rappers’ jewelry is from the big gold chainThe child started.

In 1980, Kurtis Blow wore six gold chains like the king of West Africa to appear on the cover of his eponymous album, which attracted countless Rappers to follow suit. Since then, chest muscles plus gold chains have become the standard for hip-hop singers.


As hip-hop music continued to stir the mainstream music market, the rap circle continued to rise, and in 2000, everything about hip-hop began to become more commercialized.


Lil Wayne's one-mouth full-diamond porcelain teeth, with a total price of more than $150,000.


Rappers are also willing to spend more money on jewelry, turning gold chains into diamond-encrusted styles, and using diamond necklaces to symbolize loyalty and status.


Meek Mill


Many people may think that Rappers wear gold and silver because of their vanity to show off, but in fact, hip-hop music is the product of oppressed colored people and low-income groups. It is rooted in struggle and resistance, not just enjoyment and materialism.



legendary DJ Afrika Bambaataa


When hip-hop culture finally developed from the American subculture to mainstream culture, Rappers felt that they must promote themselves and prove it to the world. They wanted to wear more personalized jewelry to express their attitude, and began to find some jewelers for themselves. Private custom.



LL Cool J

This has gradually made some of the jewelers behind Hip-Hop stars become famous. You must know these brands!

IF & Co.

From portraits to animals and plants, any shape can be made.


IF & Co. is one of the most famous jewelers in the United States. In 2004, Ben Baller founded this store in Los Angeles. The founder of


, ​​whose real name is Ben Yang, is a Korean American. After making a very successful diamond necklace for Mariah Carey, he started his fortune.


His jewelry looks novel, gorgeous and eye-catching, and the themes are also very changeable. You can be satisfied from pendants with high restoration to dentures studded with diamonds.


IF & Co. hopes to be free jewelry, encourage people to show their individuality, and convey different ideas and voices.


Ben Baller collaborated with Japanese artist Takashi Murakami in 2017 to create a panda-like diamond necklace for hip-hop singer J Balvin. The pendant contains more than 5,000 diamonds.


and the other one is inspired by Takashi Murakami's classic sunflowers, restored with 18K gold and top colored diamonds.


And the most fun thing is that this sunflower can rotate like a top. I didn't expect this cool diamond necklace to be cute!


In addition to the flowers, Ben Baller also made an owl-shaped diamond necklace for the singer Drake. There is nothing that cannot be done!


IF & Co.'s good quality and extremely high degree of reduction quickly gained a good reputation in the rap circle. Stars such as Kendall Jenner, A$AP Rocky, Jay-Z have a good relationship with him.


Jacob & Co.

made a fortune from jewelry and famous for watches


Another New York brand Jacob & Co. can be compared with Ben Baller. Jacob Arabo, the founder of

, ​​started his apprenticeship in fine jewelry and watches at the age of 16. In 1986, he founded his own brand Jacob & Co. in New York.


A Bathing Ape's founder Nigo's Dollar Sign oversized diamond necklace was made by Jacob & Co. in 2004 for him.


is inspired by Billionaire Boys Club, which is a fashion brand co-operated by Nigo and Pharrell Williams.


The most special thing about his family is that Jacob did not stop at making jewelry, and in 2002 he also launched a watch series.


Jacob & Co.'s watch is relatively low-key, but compared with other old watches, its concept and design are very bold. The


"Five Time Zone Watch" is his classic model. The dial is additionally designed with four smaller dials to display the time in New York, Los Angeles, Paris and Tokyo.


A watch can display the time of five regions at the same time, which provides great convenience for businessmen and celebrities who often go abroad and work across time zones.


rapper A$AP Ferg wears a Jacob & Co. five-time zone watch


Whether it is jewelry or a watch, Jacob & Co. can capture the hearts of big brothers with innovative design and exquisite traditional craftsmanship.


Lost General

uninhibited rock style, but the necklace is small and fresh


In the past two years when the hip-hop trend has been set off in China, this Shanghai original brand Lost General is considered the most flopped by celebrities.

Wu Yifan's necklaces and trouser chains with these two sets of clothes are all from this local fashion brand.


Out of his love of rock and roll, Yin Jiasheng, who has been a professional buyer, founded Lost General in 2015.




is inspired by the unruly rock and roll heart and anti-war, combining the relatively scarce domestic street elements with his unique personal style, and expressing his own views.


Lost General features Unisex, regardless of male or female.


Lost General 2019 Fall/Winter Collection


Although his family has ready-to-wear collections and accessories, necklaces are always the most popular. Compared with the two American brands introduced earlier, Lost General is much cheaper. The necklace is exquisitely made and is studded with Czech diamonds, making it smaller and fresher.


Yi Xian Qianxi wears Lost General anti-war necklace


In addition to the iconic anti-war necklace, this letter pendant is also very popular. You can choose 26 letters, and you can also choose the first letter of your name to stack~


Zhu Zhengting, Wu Lei


Another Choker style is more suitable for girls, it can be cool and sweet with a suit! Like it on Taobao can direct orders ~


Dilly Reba



Lost General

letter pendants

available at: Taobao LOST GENERAL official stores

Price: ¥ 650


Lost General

candy square anti-war signs gemstone necklace

available at: Taobao Reference price of LOST GENERAL official brand store

: ¥799


Hip-hop jewelry studded with diamonds is still a symbol of Rappers’ individuality and status in the music industry, but the significance it carries is much more than that. Now these Bling Bling jewels are already Become a symbol of hip-hop culture.