Disney's "Mulan" turned into a "net big" to cause controversy, netizens complained about two "Mulan"

Disney recently announced a blockbuster news: "Mulan" will cancel the theater screening plan and will land on its streaming media platform Disney+ on September 4 this year to provide subscribers with paid-on-demand services at a price of 29.9 USD . As soon as the news of

came out, it immediately aroused widespread discussion. The sudden shift to streaming media in some countries caught many theaters and audiences by surprise.

This means that the average audience will have to spend more than 200 yuan per unit to watch this movie.

When it comes to "Mulan", the release schedule can be described as twists and turns. It was originally planned to be released in March, but affected by the epidemic, it was forced to withdraw globally. Then there was news that the release time was postponed to August 21. But by the end of July, the film party announced that it would postpone the release date indefinitely.

However, because of the epidemic, theater announcements and schedules suffered a lot of losses. As early as the beginning of the year, when the premiere of "Mulan" began, many theaters in North America began to cooperate with the filmmakers to promote the film. In the end, the film party chose to broadcast online, which directly defeated the effort and effort of the theater.

Some angry theater owners even smashed the movie's propaganda background board and shot the smashing process into a video and posted it on social networks.

The story of the online movie theater owner smashed the Hua Mulan poster

. This story is like the historical reappearance of "囧妈" when it was selected for webcast a few months ago: in order to protect the interests of the industry, many theaters at that time Practitioners published an open letter on the Internet, angrily expressing their dissatisfaction with Xu Zheng . One of the important reasons is that the movie theater has paid for the material cost for the promotion of "囧Mom". The filming party's move is tantamount to "falling into trouble." However, in contrast, "Mulan" has suffered more losses to the producers and partners in operation.

According to media reports, Disney has successively invested 300 million US dollars, including 200 million US dollars in production costs and 100 million US dollars in publicity costs. It is one of Disney's most expensive live-action remakes, .

Disney has always adapted the myths of various countries into movies, and then formed the tradition of large IP series. Disney’s classic works, such as "Snow White and the Seven Dwarfs", "Pinocchio", "Beauty and the Beast", "Mulan", " Tarzan ", etc., are actually produced by integrating myths and legends from all over the world , And then through commercial operation and adaptation, the style is established, the brand imprint is imprinted, and finally it becomes an industrialized process of inheritable, developable and sustainable brand IP.

is only a commercial evaluation, the potential of "Mulan" cannot be ignored. 's animated version of "Mulan" as early as 1998 won a box office of 304 million US dollars in one fell swoop. Twenty-two years later, its first trailer has been viewed 170 million times in 24 hours on YouTube, ranking seventh among global movie history trailers .

1998 animated version of "Mulan"

According to the "Time" report, recently an organization conducted a public opinion survey on Twitter. The survey asked Twitter users how many Disney+ members were willing to pay another $30 for this movie. Only 14.7% of users gave a positive answer.

"Variety" made a poll on "Whether you would spend $29.99 to watch "Mulan"". More than 57,000 people participated, and 85% of them chose "NO". The ratio of

does not look high. But considering that Disney+ has 60 million subscribers in total, as long as 15%, or 9 million viewers, are willing to pay $30, they can beIt then brought about $270 million in revenue. If there is not much deviation between the final result and the investigation, it is not difficult for Disney to recover its investment.

Will Disney actively promote the release of "Mulan"

in China?

In the "Round Table" program of The Hollywood Reporter, when asked how Disney coordinated the relationship between "Mulan", the Chinese market and the Chinese censorship system, Alan Horne said something intriguing:

...Mulan doesn't 't work in China. We have a problem. ("Mulan" does not work so well in China, we have encountered a problem.

but

Disney "Mulan" is released in China at the same time

will encounter another "Mulan"

It is reported that the film was approved in 2015 and jointly produced by Jinchuan Culture, China Film Co., Ltd., Dadi Film, Jinyi Film, Pearl River Pictures, Guoying Zongheng and other companies. Zz

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compare

currently in the film" cat's eye to see "the data is high

even higher than the

chasing light animation new work" new Gods: Rebels rebirth "

film's specific How the response is

The release results will be known.

In addition to

The more gratifying thing is that

Recently, many movies have been released one after another. According to reports, many movies will be released one after another. It was released in Mainland China on the same day as the launch of "Mulan".

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