Halo, dear audience friends, I don’t know if you have watched movies recently. As the epidemic has gradually stabilized, major theaters have begun to return to work, and in order to cooperate with major theaters, many big-name movies have also announced their launch dates. However, a notice from Disney caused many foreign theaters to close on the spot or even commit extreme behaviors.
Many people know that Disney will release a live-action movie "Mulan" this year. Because it is starring Liu Yifei and full of "Chinese style" elements, it is highly anticipated by young people at home and abroad. However, due to the impact of the epidemic, the movie's release schedule was changed three times.
Faced with long-term losses, Disney has tolerated it all the time, but finally couldn’t bear it. It chose to release a statement a few days before the resumption of work on domestic and foreign theaters. This statement was issued by Disney CEO Bob. This means that from September 4th, audiences from all over the world can watch "Mulan" through Disney's own streaming media platform Disney+.
does not know whether it was intentional or unintentional. This statement can emphasize the seriousness of the epidemic today and express that Disney hopes that children and their families can have a healthy and warm movie watching experience at home. And pointed out that the movie theater price is 29.99 US dollars (equivalent to 208 yuan), and the subscription fee on streaming media only costs 6.99 US dollars (equivalent to 48 yuan).
Disney’s statement caused a great uproar. In addition to the rejoicing of many movie fans and Disney loyal fans, it was more of the shock and anger of the traditional cinema industry.
Perhaps for fans and movie fans, this move by Disney is "doing charity" and doing great things. But for those who work in the theater industry, this is nothing less than worse.
Due to the impact of this year’s epidemic, many theaters are losing money every day, and these people’s only hope is a phenomenon-level movie to bring back the blood of the theaters. For this reason, many theaters still pay for "Mulan" under the pressure of loss. Propaganda, hoping to get enough box office, but this statement of Disney is like a backstab, making everyone's efforts in vain.
French theater owner Lemoin was outraged by this. He used a baseball bat in front of everyone to destroy the "Mulan" promotional display, and threatened not to launch any Disney movies again, and shouted "Let this Just go to hell with stupid mice!" The extreme port number.
In fact, this "gecko docking" method is not what Disney wants. According to the rules of traditional theaters, Disney can make a lot of money. However, comparing this year's epidemic situation makes all this no longer applicable. Traditional media have exposed various insecure factors in the face of the epidemic, while streaming media and online media can overcome all these in this period.
and Disney’s own small days in the first half of this year were not easy. All amusement parks were closed collectively, and income has been affected. It is reasonable to choose to change the broadcasting media.
It’s just that these traditional theaters have suffered. They have lost a masterpiece that can attract customers, and the previous series of publicity have been in vain. These are real money, and it is difficult for anyone to accept it.
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