live-action version of " Hua Mulan " has abandoned North America and many regional theaters in the world, and changed to meet the audience in the form of paid on-demand on the Disney Plus platform. As soon as the news of
came out, there was a wave of waves.
Suddenly, around the ridicule of Liu Yifei’s "big pie" becoming a "net big", "Mulan" abandoning the North American theaters will have a big impact on the box office and other news.
"Mulan" changed to online screening , Should Liu Yifei be ridiculed?
, the live-action version of "Mulan", abandoning North American and many regional theaters in the world, and instead meet with the audience on the Disney Plus platform in the form of paid on-demand.
As soon as the news of
came out, most people ridiculed it, mainly in two parts:
is an American movie made by Americans. Why do you want to watch it? Chinese people’s money.
They forgot that this is the Chinese and even Asians may have left a bright moment in the history of film. And the film is the Chinese heroine Hua Mulan.
Another is the tradition of the rice circle, ridiculing the family. , As for who the pair is, the 85th flower is a competitor. The so-called
is dependent on fortune and misfortune. Today’s situation is the same for everyone.
So does Mulan’s abandonment of the North American theater release have a big impact on the box office?
The impact will definitely affect.
"Mulan" will be exclusively distributed through Disney's main streaming media platform Disney+ on September 4th. Audiences who subscribe to streaming services for a monthly fee of $6.99 will need an extra to watch "Mulan" It will be available for a fee of US$29.99 and will be launched on September 4.
will of course have a very large impact on the box office of this film. After all, online screenings will face the situation of being recorded and then pirated. In this case, there is a high probability that piracy will fly everywhere. Many people who don’t want to buy tickets and want to watch them will naturally not go to the cinema.
has high hopes in the mainland market. As the epidemic is gradually lifted, the attendance rate will likely rise to 50% by September. However, by then, The movie " Chinatown Detective 3", "Jiang Ziya", "Chinese Women's Volleyball", etc., released together, are a bunch of commercial blockbusters. "Mulan" may not be the opponent.
, except for North America and the Mainland Other markets are also affected by the epidemic, and movie box offices will be greatly reduced.
can be said that for "Mulan", this is an almost predictable result.
"Mulan" was changed to online broadcast, the reason behind It is diverse. First of all, let’s take a look at Disney’s latest set of performance data?
has a net loss of US$4.72 billion in the quarter.
is due to the previous acquisition of 21st Century Fox’s related expenses, including Including severance payments, contract termination costs, and integration costs.
Two is because the epidemic has been greatly affected.
Media network revenue was US$6.56 billion, down 2% year-on-year; revenue from parks, experience, and products was US$983 million, down 85% year-on-year; revenue from the theater and entertainment segment was US$1.74 billion, down 55% year-on-year; directly to consumers and international businesses Revenue was US$3.97 billion, a year-on-year increase of 2%. Overall, Disney’s revenue reached 11.78 billion U.S. dollars last quarter, far lower than the 20.2 billion U.S. dollars in the previous year. The live-action version of "Mulan" is the most important movie this year. The production cost exceeds 200 million. This does not include the cost of publicity. It is expected to hit $1 billion at the box office.
and this is just the revenue from the box office. Disneyland revenue, peripheral materials, online on-demand and other peripherals are the most important revenue.
The "Mulan", which has not been available for a long time, not only could not be recovered at the box office, but more importantly, it could not drive peripheral revenue.
This is also one of the reasons why the offline market was abandoned and the online market was adopted. time waits for no one, Performance is killing people.
Secondly, one of the few good news brought about by the epidemic is the explosive growth of streaming media services.
said on the Disney earnings conference call that as of this Monday, Disney + has reached 60.5 million paying users, and reached the goal four years in advance, that is, to increase the number of paying users to 6,000 to 90 million by 2024.
With the rise of online video sites in recent years, this revenue has gradually approached traditional channels. This makes Disney have to pay attention.
Disney+ has more than 60 million subscribers worldwide. As long as 10% of them choose to pay, it can bring in nearly $180 million in revenue, which is enough to recover nearly $200 million in production costs for "Mulan". Maybe it can drive many new user registrations.
And if you are still waiting for offline theaters to be released, it will be unbearable to just announce the costs again and again. Moreover, the current epidemic and political situation in North America are not conducive to the release of "Mulan".
This is also a very important reason why such a blockbuster "Mulan" was chosen to be played online.
This is also a helpless move in various situations.
all this, last year, whether it is Liu Yifei or fans, never expected.
lamented why Sister Tianxian’s journey to ascend was so difficult. Did the luck that God gave her been used up in her teenage years?
But I always believe that God rewards hard work, and there is always reward for paying.
In short, as long as it is released in China, I will definitely go to the cinema to support it.
Come on, my sister, Liu Yifei.
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