Recently, a wide variety of "prodigy" training courses have appeared all over the country, claiming that "quantum fluctuation speed reading", "blindfolded book and needle" "read tens of thousands of words in one minute", selling pseudoscience under the banner of high technology.
The Shenzhen Municipal Market Supervision Administration conducted an investigation on the training organization "Mu Yi School" in the middle of this month. This institution, which claims to be able to quickly "adjust brain waves", claims to have "developed the whole brain potential" for "tens of thousands of students and seed students across the country", and trained "speed readers" who can read tens of thousands of words per minute. Using the so-called "distribution" model to attract parents to become investment "partners" is astonishing.
claims that the channel for brainwave tuning is still open after being investigated.
"The four basic brain waves include delta brain waves (DELTA), setta brain waves (THETA), alpha brain waves (ALPHA), beta brain waves ( BETA)..." In the face of such training class publicity materials, when parents feel "dizzy", they are already about to enter the urn. A reporter from
recently came to the "Mu Yi School" located at 3801, Zhuoyue Times Square, Futian District, Shenzhen, and found that although the Shenzhen Municipal Market Supervision and Administration Bureau had issued a notice of inquiry to the institution in the middle of this month and opened a case for investigation, it was still operating. "Zhao Cai Jin Chan" is placed in a prominent position. The business license on the wall shows that the main name of the company is Shenzhen Muyi Education Network Technology Company, which was established on January 25, 2019. However, the company does not have training qualifications. In the business scope of business registration of industrial and commercial information, only "education consulting", "education software development and sales" and "network technology development" are related to education.
"Mu Yi School" claims to be able to help people adjust channels for brain waves, and if the channels are adjusted correctly, reading speed can be greatly improved. According to Mr. Xue, an employee of the "Muyi Academy" branch, they listen to a kind of light music with buzzing sound to the children, which can be used to "turn on the audio potential" and "resonate with the brain frequency of the right brain responsible for reading, quickly Adjust brain waves." The "Mu Yi School" public account declared, "Children between the ages of 9 and 15 can read at least 10,000 words per minute after 5 days of training." At this rate, at least 167 words can be read per second. Chinese characters, "The Old Man and the Sea" can be read in two minutes. In the recruitment notice issued by the agency, the reporter found that the agency does not have high requirements for teachers, and does not have any requirements for qualifications and educational experience. Employees of other companies on the same floor revealed to reporters: “I feel that their staff changes frequently. I have seen new faces recently. I have never seen those who have spoken before.”
The meaning of drunkard is not to drink
. This kind of "black technology" speed reading training is full of loopholes, but it is blooming all over the country. On the one hand, it takes advantage of parents' educational anxiety about their children's hope, and on the other hand, capital is using educational themes to fuel the flames.
public information shows that "Mu Yi School" has many affiliated companies as fund companies. According to industry and commerce information, the registered capital of "Shenzhen Muyi Cultural Communication Cooperative Enterprise (Limited Partnership)" is 300 million yuan, the legal representative is Shenzhen Interactive Investment Fund Management Co., Ltd., and the only natural person executive is Li Yuliang, who is also Chairman of Shenzhen Interactive Investment Fund Management Co., Ltd. "Mu Yi Xuetang" joint interactive investment company and York Capital are equivalent to holding the "First Listing Report" on August 1st, introducing Mu Yi's speed reading camp products and making "remarkable profits" and announcing that the company "formally enters the listing guidance period." ".
The listing of "Mu Yi Academy" may seem like a fantasy, but the story of the listing has brought real money. The organization not only earns parents’ tuition fees, but also attracts parents to buy shares and earn a lot of investment money. According to Mr. Huang, who has changed from a student’s parent to a "shareholder", "Muyi Academy" is developed offline through franchising. "City partners" in various regions need to pay a franchise fee ranging from RMB 1 million to RMB 10 million depending on the geographic area. , Each computer of the franchisee can obtain the extraction code issued by the headquarters, receive the "potential opening audio", and obtain a certain number of teacher training places. The tuition fee for each other teacher is 12,000 yuan per person. Mr. Huang himself spent 1 million yuan to obtain the agency rights of one city and six counties in Xuancheng.
"Mu Yi School" declared that "there are three operating branches nationwide, and 23 "city partners" and regional exclusives have been developed." The company’s WeChat online platform "Muyi School Student Charity Development Academy" conducts capital operations in the form of so-called "distribution", recruiting "city partners" in various cities, and "total distribution revenue"Updated from time to time.
training institutions also need to "sweep the black and evil"
reporters contacted the Shenzhen market supervision department and learned that "Mu Yi Xuetang" is suspected of violating many regulations of the Advertising Law, such as the third item of Article 24, namely "education , Training advertisements must not contain the following content: use the name or image of scientific research units, academic institutions, educational institutions, industry associations, professionals, and beneficiaries as recommendations and certifications. "And Article 28, paragraph 2, item 4, that is, "An advertisement that deceives or misleads consumers with false or misleading content constitutes a false advertisement. Fictitious use of goods or the effects of receiving services.” The case is currently under investigation and processing. If verified, it will be punished in accordance with the relevant provisions of the Advertising Law. The specific penalty amount is being verified. The
reporter found that, except in Shenzhen, Beijing and Guangzhou , Hangzhou, Jinan, Zhumadian and other places have similar institutions, some called "Quantum Wave Speed Reading" and some called "Whole Brain Development", which violates basic common sense and educational laws. It not only cheats money but also harms people. "Black" and "evil". According to expert analysis of
, parents are dominated by the "child prodigy complex" and anxiety, hoping to find a shortcut to quickly improve their children's learning ability. In this case, a certain training organization claims that it can create miracles. Let children have superpowers, parents can easily enter the game with a mentality of being rather wrong and not to be missed.
psychology science writer Tang Yinghong believes that any unrealistic expectations that can quickly improve children’s intelligence or cognitive ability should be discarded. The world There is no “shortcut” to improve cognitive ability.
education scholar Xiong Bingqi called on the need to strengthen the supervision of training institutions, especially the training content outside of the subject training of primary and secondary schools, including qualification approval and process supervision, so as not to violate scientific common sense and Educational common sense training is popular. "Currently, there is no process supervision on the training business of training institutions. The so-called process supervision means that the supervisory department should request the training institution to record the education and training items, content, and objects, and thus grasp the training situation of the training institution. If there is process supervision, it will be difficult for training such as ‘quantum fluctuation speed reading’ to pass the market. "Xiong Bingqi said.
Xinhua News Agency reporter Bai Yu
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