said that
yesterday (November 13), a Hong Kong listed company issued an announcement announcing that the chief financial officer of had resigned for seeking personal career development.
Coincidentally, Sister Yan learned that Xinli, who had just faced a CFO vacancy, had found a new CFO. It was the one mentioned earlier- Xu Jinye, the former CFO of South China City .
It is said that the boss Zhang Yuanyuan and Xu Jinye had a long talk several times, boiled wine and discussed the market, complained from heart to heart, and soul fit! It's settled once and twice.
Xinli gave Xu Jinye's head up as the chief financial officer and company secretary of Xinli Real Estate, in charge of the management of the overseas capital market of Xinli Real Estate Group.
It is said that tomorrow will be the first day of the Hong Kong CFO, and it is also a historic moment for Sony to ring the bell in Hong Kong.
01 Xu Jinye, a student and financial expert:
will be responsible for Sony Hong Kong company
in the future, who is Xu Jinye?
Graduated from Hong Kong University of Business Administration.
Member of the Hong Kong Institute of Certified Public Accountants, worked in Ernst & Young, with more than 16 years of financial management experience.
started in 2007 in South China City for 8 years, Yuzhou in 3 years, and returned to South China City in April last year.
has served as senior financial management positions in China South City, the group chief accountant and general manager of the financial department, the financial director and company secretary of Yuzhou Real Estate, and the chief financial officer of China South City. has the ability to .
Generally speaking, is well-educated, professional and capable, and a long-term lover, stable enough. This move of
is quite interesting. introduced a Hong Kong CFO on the eve of the ringing of the bell in Hong Kong. The motivation of
is very well understood: the newly listed Xinli of
needs a CFO. Xu Jinye, as a Hong Kong financial expert who is well versed in the Hong Kong market at , is familiar with the operation process, has the contacts and resources in his hand, , can help the new force after its listing. The capital market was developed smoothly, building a reputation in the capital market .
At the same time, relied on short-term debt and trust for a long time so that the financing cost of Sony has been high. It is urgent for Xu Jinye to obtain cheaper and more money after the listing of Sony.
Xinli’s previous CFO was a catch, and he was also responsible for Xinli’s Hong Kong listing and mainland financial affairs, but Yan sister now has the news: Xinli will set up a CFO in Hong Kong and the mainland next, Xu Jinye will be fully responsible for the Hong Kong company in the future Matters are , and the mainland CFO is reported to be looking for a new force.
02 Three reasons for Sony to impress Xu Jinye.
The reason why Sony recruited Xu Jinye at the juncture of going to Hong Kong to ring the bell is obvious, but what did Sony rely on to impress Xu Jinye, who returned to his old club after being tossed around?
1. The dark horse
Boss Zhang founded Xinli in 2010. The 9-year-old Xinli ranked 39 on the list of the top 500 real estate companies in 2019 announced by the China Housing Association. In the 2018 annual sales of 887 billion announced by Crane, it ranked 33, can be described as high spirits.
In May of this year, Zhang boss prepared a full 800-page prospectus and successfully sent Sony to the Hong Kong Stock Exchange . The dust will be settled with the ringing of a bell tomorrow.
started in Jiangxi in just nine years, and instantly took the lead in Jiangxi. Two years ago, when there was no project in Shanghai, it moved its headquarters to Shanghai in one fell swoop. It expanded from one real estate project to more than 100, and it has even hit 100 billion. And successfully went public in Hong Kong, how to listen to it is a legendary story. Of course,
cannot avoid the disadvantages of rapid development: is too dependent on a single region, high leverage, low profit, etc.
However, in general, most real estate companies, including Sunac, Evergrande and other leading real estate companies, usually take 10-15 years from establishment to listing. In recent years, Zhongliang, Zhengrong, and Datong have gone to Hong Kong for IPO. Hair and so on, almost more than 20 years. Compared with
, the 9-year-old Xinli is too young, is young, can stumble, and needs to be more cautious in path exploration, but it is also aggressive.
For Xu Jinye, it is not too difficult for to support this 9-year-old child . The important thing is to have the present and see the future.
willDriven by such an enterprise, what achieves is that the enterprise is also its own .
2, put on a jersey on the battlefield he is most familiar with.
Xu Jinye is a Hongkonger, so it goes without saying that he wants to work most. Zhang Yuanyuan wanted him to be fully responsible for the Hong Kong company, which can be said to coincide with his wishes. After the division of
functions, 's mainland and overseas markets are jointly carried out. For Sony, the model is clearer. For Xu Jinye, the full control of the Hong Kong company is completely hit.
puts on the jersey on the battlefield he is most familiar with, nothing is more exciting than this.
3. The boss is young and has ideas, he is willing to give money and delegate power
Xinli is young, boss Zhang Yuanyuan is born after 75, but he is 43 years old and very young . Young bosses mean that they have more ideas on many things and are more willing to make money.
is especially in terms of power. Although is currently the CEO of Sony still held by its boss Zhang Yuanyuan, it is reported that Zhang Yuanyuan may delegate power in the future. Whether it is promoted internally or recruited externally is still unknown.
However, it is said that Sony currently has plans to introduce a large number of professional managers. In the future, Xinli may gradually move towards a de-family and more professional managerial path .
Zhang Yuanyuan urgently needs a CFO to smooth the road after listing and help them achieve the small goal of 100 billion or even 200 billion. Xu Jinye needs a future that can more realize personal value. looks right now, it’s better. The aphrodisiac is still fierce.
03 The shortest real estate company in history!
100 times in 5 years, Sony’s rocket-like growth
6 years ago, mainland real estate companies once ushered in the small climax of 6 real estate companies listing in the same year, and the total number of listed real estate companies in 2007 and 2009 was the most intensive. There are no more than 12.
has been listed from Zhengrong, Hongyang, Dafa, Midea, Yincheng International, DXN China, and Zhongliang. In recent years, the real estate industry has ushered in an unprecedented wave of "listing season" for real estate companies.
If Zhongliang, which has successfully landed in the capital market before, is the largest among the housing companies that are planning to go public in the past nine years, then Sony is the youngest in history.
9 years seems to be too incredible, but this industry is often stepping on the wrong step is the abyss , stepping on the right point and grabbing the dividend is heaven . The bonus of
Xinli lies in the Jiangxi where it started. The newly toddler Xinli seized the opportunity of the second-tier core city housing price soaring . Starting from Nanchang in Jiangxi, the first land of is the king of land.
wins in 2015, 2016 and 2017. In the past few years, has taken every step very accurately. Choose the city standard + the area in the city:
won the Nanchang Xinhu area in 2015;
2016 In 2006, in Huizhou, Guangdong, and at that time the only unlimited purchase of Jiulong Lake in Nanchang took a large area of land, and even 85% of the land on the Nanchang market was taken by Sony;
entered an Internet celebrity city like Chengdu in 2017 .
's high degree of grasp of these three nodes, fast and accurate strategic vision and tactics also made Sony start rocketing soon after its inception:
800 million yuan in 2014; 4.5 billion yuan in 2015; 16.1 billion yuan in 2016 and 42.8 billion yuan in 2017 , 88.7 billion in 2018. The speed of 100 times in 5 years is really scary.
during this period, Sony quickly took the lead in Jiangxi, and later became 's first Jiangxi-based real estate company to move to Shanghai, and will also become the only Jiangxi-based real estate company that has successfully listed in Hong Kong.
Of course, relying on Jiangxi’s rapid start also makes it impossible for the current Sony to escape the influence of Jiangxi. According to the data released last year, Jiangxi contributed a full 59% of the 88.7 billion performance of Xinli, which is equivalent to putting eggs. Put it in a basket.
at the beginningXinli was born in Jiangxi, I hope that the current Xinli will not be tripped by the stepping stones he once had.
However, looking at the other way around, 20 Jiangxi still accounted for 69% of Sony’s sales in 17 years. In 2018, it has reduced by 10% . Obviously, Xinli, which is considering listing as early as possible, has already recognized the problem. Regional expansion, of course, the influence of Jiangxi on Xinli in a short period of time still exists .
In fact, looking at Sony's inclusion of Hong Kong's CFO Xu Jinye, it is also due to the consideration of to solve the problem of the capital chain left over from the previous rapid expansion. After the listing of
, Sony has also reorganized its overall structure. The current structure is as follows:
Xinli Holding Company's structure diagram
Currently, the board of directors of Xinli consists of 6 directors, of which 3 is the executive director , and they are respectively the chairman of the board of directors, executive director and Chief Executive Officer Zhang Yuanyuan, Executive Director and Vice President She Runyan, Executive Director and Director of Operation Management, Tu Jing.
In addition, according to the information currently disclosed by Sony, the management of is also composed of two regional sums and two centers , namely Hu Yanfang, general manager of Wuhan business operations, Wang Jingwei, general manager of Ganyue business operations, audit and Hu Baoliang, general manager of the supervision center, and Zheng Zhiqin, general manager of the cost control center .
plus Xu Jinye, the chief financial officer and company secretary of who joined this time, . What
can see is that Sony's current overall structure is relatively simple. But the obvious opinion is that the current priority for Sony is to recruit CFO, who can lead the way in the mainland, and the Buddhist department to recruit a large number of professional managers to continuously improve the system of blood transfusion for the company.
's upcoming new force is still constantly adjusting itself. According to the data disclosed by Crane, in the first October of this year, Sony has completed sales of 77.89 billion . In 2017, Zhang Garden put forward Sony’s goal of 100 billion yuan and plans to reach 100 billion within 3. It seems that the problem is not big, may be able to complete the target ahead of schedule this year. According to the announcement issued by Sony today,
plans to issue approximately 529 million shares, with the Hong Kong public offering accounting for 7.10%, the international offering accounting for 92.90%, and another 15% over-allotment equity. Each offer share is HK$3.98, and each lot is 1,000 shares. The future of
Sony cannot be easily judged, but I wish that Sony, who will go to Hong Kong to ring the bell tomorrow, can quickly recruit suitable talents to take over the financial affairs of the Mainland, and also achieve its own small goals as soon as possible. I hope this dark horse will create more miracles.
Editor-in-chief: Zhang Yan
Editor: Nanako
This article only represents the author's personal views, some pictures are from the Internet, not for commercial use, if infringement, please contact us
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