IT Times reporter Xu Xiaoqian
On August 14, the S+ self-made variety show " China New Rap 2020" produced by iQiyi was finally launched. Wu Yifan, Zhang Liangying, and GAI Zhou Yan started a fierce battle. Less than 24 hours after the broadcast of
, the program group took advantage of the heat to open the "All the People Engaged in Harbin Group" offline visiting class. The host Wu Yifan, Pan Weibo , Zhang Liangying and GAI Zhou Yan appeared in the event. At the press conference, Chen Wei, senior vice president of iQiyi and director of "China New Rap 2020"; Che Che, vice president of iQiyi and chief producer of "China New Rap 2020"; Gu Chaofeng, chief director of "China New Rap 2020" In addition, this year's program is responsible for the mission of dream-making for players and the industry, and program upgrades.
"All the people engage in Harbin group" offline visiting class group photo
to create a super rap star
"The new rap is an IP with milestone value. It is the first time that the circle culture has been promoted to the public stage with the power of content people. Young people interpret what is the trend and what is the youth culture that young people like." Chen Wei said at the meeting.
Chen Wei, senior vice president of iQiyi and director of "China New Rap 2020"
Since the birth of the "New Rap" IP, the rap culture is no longer restricted to the niche circles, and it has been recognized by the market to a certain extent. And many popular rappers including GAI, VaVa, and Liu Boxin appeared. In addition to the hardcore rap ability of the new season of
, the contestants will be considered from multiple dimensions. Che Che said that this year's show wants to answer a question, that is, what is the real rapstar, "strength, charm, popularity, and commercial value. We believe that a rapstar should be a person who can drive the trend and generate commercial value."
Che Che
, vice president of iQiyi and chief producer of "China New Rap 2020", will invest in international cooperation and various promotional resources for the newly born champions after the "China New Rap 2020" ends. Help them become truly influential rap superstars.
In order to stimulate the players' desire to fight, the program team also spent some thought on the stage design. Based on the original stage elements, the theme of "Dream Factory" was added to this year's visuals such as freight cars, train tracks, and lifting containers. Industrial design style.
"This year's stage will serve all the players and their label managers. While focusing on music and lyrics creation, we will use powerful resources to match them." Gu Chaofeng said.
"China New Rap 2020" Chief Director Gu Chaofeng
Leading person's rap attitude
In the new season of the show, "China New Rap 2020" faces a brand new breaking point and also incorporates more new gameplay. Celebrity producers are fully upgraded to label directors, which means they need to provide young rappers with more opportunities and resources to realize their dreams.
star producer is fully upgraded to label manager
Regarding the change of identity, Wu Yifan believes that there is a sense of being a boss. "I used to be a producer, but now I will think about more business issues." Another "four dynasty veteran" Pan Weibo believes that the principal is equivalent to an agent who is always online. "Everyone knows that agents are very good to artists. We need to do a lot of life details, and now we have to take care of them in all directions."
"Four Dynasties Elder" Wu Yifan
"Four Dynasties Elder" Wilber Pan
joined for the first time Zhang Jingying revealed her preference for choosing people, she said frankly "Superstars must seize the eyes of everyone and be able to continue to promote the rap culture and continue to do things for rap."
joined Zhang Jingying for the first time. Explosive force, integrating ethnic style into hip-hop is what he assesses the playersbonus.
GAI Zhou Yan, who was transformed from a contestant into a manager,
. The audience who watched the first episode of the program may have experienced the small design of the program group. "China New Rap 2020" has developed a new product feature of iQiyi: Bengdi mode. Phone vibration and flash will change with the music beat. Allow users to have an interactive experience while watching videos.
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