Sa Sa launches second-generation stores to attack young consumers and the makeup market

Sasa Beauty, one of the top ten retail groups in Hong Kong, launched a new second-generation store Sasa II in order to expand the Taiwanese beauty market, and opened 4 stores in young business districts such as Xinyi Weishow, Shilin Night Market, Ximen and Kaohsiung; Sa Sa emphasized that cosmetics and maintenance brands "rejuvenated" have become a trend. In addition to consolidating the original customer base of medical beauty and perfume performance, the new second-generation store will drive at least 20% of the growth of cosmetics.

Japanese and Korean cosmetics have driven the trend across Taiwan, including the leading drug-cosmetic chain Watsons and the second Dakang Shimei, which have greatly increased the proportion of products in the past three years. Kang Shimei launched a second-generation store last year to further become a cosmetics store. The middle store and the trial makeup area, etc., have driven sales growth in the double digits.

Sa Sa’s newly launched second-generation store has a simple and fashionable decoration style, which is aimed at the beauty-conscious people who love young make-up and related maintenance. It includes the current young make-up products in Europe, America, Japan and South Korea, allowing consumers to freely try and experience maintenance. Including Korean makeup artist brand Chosugan 22's star item-blender, Korean herbal plant extracts and maintenance brand goodal full range, Hong Kong cosmetics brand cybercolors and European and American cosmetics brand pupa series products, etc., are all exclusive items of Sasa and Sasa II , Is expected to grab the 60 billion cosmetics market.

The leading drugstore, Watsons, has developed online shopping in the past two years. The performance of online stores has doubled year after year. It is expected that the performance of online stores in 2017 will reach double digits of overall performance. At present, the total number of products in Watsons online stores is about 10,000. Contains about 4,000 online exclusive products.

Kangshimei launched the cross-strait online shopping market in a low-key manner. The physical store launched a new second-generation store last year. It was led by Gao Xiuling, the chairman of Uni-President’s beauty business, and then attacked. In addition to the new CI and logo, it is also located in Hsinchu, Taoyuan, Kaohsiung and Nan Zi et al. launched 4 new styles, including fashion, European style, modern and stress relief style.