On August 22, 2018, Taobao Global Shopping announced that it has reached a strategic cooperation with Sa Sa International Holdings Co., Ltd. to create a new online and offline retail model through brand co-promotion, exclusive shelves, etc., to bring consumers a better shopping experience .
Taobao Global Shopping, as the overseas shopping platform of Alibaba, connects tens of thousands of active buyers and hundreds of millions of consumers. It has huge advantages in big data selection, supply chain integration, content marketing, etc. This time it will cooperate with Sa Sa To jointly create a new retail model can be described as a strong alliance. Sa Sa will set up exclusive shelves for global shopping in its more than 100 offline retail stores in Hong Kong, displaying and selling current popular overseas shopping products recommended by global shopping platforms.
Taobao's front-end market and Taobao global shopping business person in charge Wei Meng and Sa Sa International Holdings Ltd. Dr. Guo Shaoming
It is reported that in August, Sa Sa will be the first to try out exclusive global shopping shelves in 5 stores in Mong Kok, Tsim Sha Tsui and Causeway Bay in Hong Kong. There are nearly 200 items recommended for the first batch of global purchases, including the popular Japanese golden jelly mask, Australia's universal papaya cream, Korean JM honey mask and so on.
In addition, Sa Sa also provides exclusive discounts for global buyers, including nearly 200 kinds of products such as cosmetics, skin care products, perfumes, and hair care. Local buyers in Hong Kong who are familiar with consumer trends, have unique selections and fan operation capabilities, can use Taobao Global Shopping's live broadcast, content shopping guide and other tools to provide Taobao consumers with rich and distinctive overseas shopping strategies and product selections. On the second day after the signing of the cooperation agreement, more than 70 global buyers walked into the Sasa store for live sales.
Taobao Global Shopping sets up exclusive shelves in Sa Sa's Hong Kong stores.
Taobao Global Shopping Business Leader Wei Meng said: “Sa Sa’s products are diversified and follow the trend. Through online recommendations from global buyers, you can quickly and conveniently meet the mainland Personalized shopping needs of users. It is expected that through online sales guidance, offline provision of scenarios, and online purchases by users, Global Shopping and Sa Sa can jointly create a new online and offline retail model, which will continue to be more in the future The cooperation of global stores, Sa Sa is a brand new pilot and starting point."
Sa Sa International Holdings Co., Ltd. Dr. Guo Shaoming: "As a leading cosmetics retail group in Hong Kong, Sa Sa has a strong physical retail network. We will grasp the advantages of Sa Sa’s physical stores. Combining with Taobao’s strong global buyers, fan base and online platform, we will develop a new retail business model of online and offline cooperation, and bring more overseas beauty brands to consumers in Mainland China. The group is very much looking forward to this cooperation. Customers bring innovative cross-border online and offline shopping experiences, strengthen the group’s brand management capabilities, develop new brand promotion channels, and at the same time bring more diversified new products to the group, inject new growth momentum into the business."
Taobao Global Shopping has been committed to digging and incubating high-quality specialty products and brands overseas. This year, the platform launched the "Global Star Screening Program" for high-quality small and medium-sized overseas brands to empower global potential brands to enter China in batches, and distribute them to global purchases through supply chain partners. Hands and sellers, incubating brands are expected to settle in Sa Sa in the future. While meeting more domestic consumers' needs, it also helps these small and medium-sized brands and products to better develop the inland market. Global buyers can be said to be a powerful bridge between overseas products and mainland consumers.
Last month, Taobao Global Purchase launched a global buyer recruitment program in Hong Kong to create a suitable entrepreneurial soil and environment for overseas Chinese who have dreams, strength and passion. This cooperation with Sa Sa is a major measure for global buyers to provide buyers with convenience for entrepreneurship. It not only provides buyers with high-quality sources and offline scenarios, but also helps buyers reduce entrepreneurial costs, which will help more Hong Kong locals to join The ranks of buyers to realize the dream of entrepreneurship and employment.
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