Original title: The hit drama "Qingpingle" attracted the attention of experts in Song history, and led to the "hot search" of new books such as "Song Renzong" and "The Water Margin Searching for the Song Dynasty"-historians online spurs, such a culturally nutritious "chasing drama" Might as well be more
The TV series "Qingpingle" is popular, which promotes the research topic of Song history. |
The hit drama "Qingpingle" with the historical background of the Northern Song Dynasty Renzong Dynasty has become popular, and the popular Song History book topics are also popular. But this time it was not just a simple "scratch hot spot", but a new phenomenon appeared-historians started the online "science popularization" mode to follow the drama, explain the details of the drama at the same time, "picking" and pointing out some fallacies, real-time with netizens interactive.
Among them, Wu Gou, the “number one fan” of "Qingpingle", is himself a scholar of Song history. He puts the topic tag of "Qingpingle" on Weibo and serializes "viewing feelings" online. The topic continues to rise. His new book "Song Renzong: The Age of Co-government" was printed as soon as it went on sale in early April, and the total number of copies reached 36,000 in less than a month.
In addition, magazine topics such as "We Love Song Dynasty", "One Thousand Years: Song Dynasty's Calligraphy and Calligraphy Aesthetics" and a series of knowledge paid courses have also attracted attention, and topics such as "Song Dynasty Literati Tiantuan" and "Chinese textbook recitation Tiantuan's debut" are more frequent. Swipe the screen. From the perspective of the industry, relatively "cold" knowledge leverages online social platforms, and the clever combination of knowledge points with plots is easier to understand and remember. This is also a good way to popularize history and humanities in the Internet era.
Song people make tea with a teapot to make people play?
The "punch-in" pick-and-error mode attracts the eye
Wu Gou does not hide his appreciation for the props, costumes and production of "Qingpingle", "Looking at the familiar historical figures appearing one by one: Lu Yijian, Yan Shu, Han Qi, Fan Zhongyan... …Don’t feel it. It’s especially nice to see Song Renzong as the protagonist appearing in the TV series." But what is more remarkable is that he has sorted out some of the deviations in the play as a historian, and posted on his personal Weibo and Weibo almost every day. Share with netizens on the public account "We all love the Song Dynasty", some readers laughed and said, "Follow the historical experts to open the punch-in picking mode, so that chasing the drama is quite enjoyable."...
The hat went away and "refuted the rumors" in popular online articles-"Some people say that this hat was invented by Song Taizu to prevent officials from whispering whispers in the court. But this is a widely spread rumor. In fact, before Song Taizu's birth, Zhanjiao head was popular (yes, the official name of this kind of long-winged official hat is called Zhanjiaotou)."
Wu Gou believes that the most common mistakes in costume dramas It is the era of appellation, for example, the appellation that only appeared in the Ming and Qing dynasties was applied to the people of Tang and Song Dynasties. In this respect, there are also some Zhang Guan Li Dai, "Qing Ping Le". For example, there is a "meeting exam" scene of the imperial examinations in the play, and the exam location is shown as "Guozijian". Wu Gou pointed out that in the Song Dynasty, there was actually no such thing as an examination, which was a concept in the Ming and Qing Dynasties. The Song Dynasty imperial examination at the same level as the conference examination is called the provincial examination or the ritual examination. The location of the provincial examination is not the Imperial College, but the Gongyuan. Wu Gou casually "Popularize Science"-Song DynastyThe scientific examination is a three-examination system: solution examination, provincial examination, and palace examination; the Ming and Qing imperial examination systems are six examination systems: county examination, government examination, hospital examination, rural examination, general examination, and palace examination.
"Qingpingle" stills |
Wu Gou pays great attention to interacting with netizens, and he will also "dig out details" from netizens' discussions about film and television dramas-such as the third episode, "The book that Queen Mother Liu gave to Miao Xinhe, neither The manuscript is not an engraved copy, it is obviously a computer font print. Some netizens told me that this is the Qi Gong font in the font library. This detail makes people play. "Qing Ping Le" is well made, and the props here are perfunctory It shouldn’t be too much.” In the fifth episode, Yan Shu drinks tea with someone and picks up a teapot, “This is a teapot for making tea, which only appeared after the Yuan and Ming dynasties. Song people popularly use soup bottles to order tea, and it is impossible to use this kind of teapot. "
Wu Gou not only commented on the props, but also singled out the problems with the title of the characters. In the play, slaves often referred to unmarried women as "girls", but "girls" were not the Song people's title for girls. Song people saw young women. Regardless of whether they know it or not, they are accustomed to calling them "lady" or "little lady"; Empress Cao's personal maid mentioned the story of gifted scholars and beautiful ladies in the script and referred to them as "Miss", which is also inappropriate.
Because of "love is deep and responsibility", Wu Gou even "hates that iron is not steel" exclaimed "Such a good IP was wasted, it's a pity"-"The characters in this drama are Yan Shu, Fan Zhongyan, Han Qi, Fu Bi, Ouyang Xiu, Bao Zheng, Sima Guang, Wang Anshi, Su Shi, Su Zhe...all are characters with their own auras. Their names appear in the Chinese textbooks, and they are called "Reciting and Silently Writing Tian Tuan". This is a topic in itself. It is traffic, which is more attractive and meaningful than the gossip of eunuchs and princesses. Which historical theme can bring out so many great people?"
"Reading while reading the drama" or a trend?
social platform traffic injects new life into historical popularization
"Song Renzong: Age of Co-government" was printed, and it also inspired the first three parts of Wu Gou's "Said Song Series" "Feng Ya Song: Visible Song Civilization". The sales volume of Song: The Dawn of Modern Times" and "Knowing Song: The History of the Song Dynasty for Daughters", this series of "Four Books Lucky Draw" even became a hot topic on Weibo, with more than 2 million readings in three hours, so far Accumulated over 10 million. Of course, it is not uncommon for popular film and television dramas to bring fire-related books, but can new book marketing only get a piece of the pie from the traffic dividends of hot dramas?
In this regard, Liu Chunrong, the director of the Humanities Branch of Guangxi Normal University Press, believes that the publishing industry is not so much a "hot spot", it is better to say that this wave of hot operations has inspired how to conduct ingenious topic guidance for social science book marketing. In an interview with reporters, he mentioned that "Qing Ping Le" promoted the public's attention to the history and culture of the Song Dynasty. In fact, it was also the inevitable transformation of domestic readers' interest in reading. It has a profound public psychological foundation, and the audience who chased dramas also appeared to be stratified— -Part of it is followed by fans of the romance style of the original online novel "Lonely City Closed", and part of it is more interested in costume design, dialogue, and historical knowledge behind celebrities. "It is necessary to amplify the psychological feelings of the latter batch of audiences. This is precisely where the market for historical and social science books lies."
"Qingpingle" stills |
is based on the Song Dynasty backgroundThere are many costume dramas, such as the early "Young Bao Qingtian" series, and the popular dramas "Crane Huating" and "Do you know if it should be green, fat, red and thin". However, as social platform traffic has injected new life into historical popularization, "reading dramas while reading books" has gradually become a trend. In fact, the topics that can be cultivated in a drama are very fertile ground, and many historians are now starting to interpret them from different dimensions. In the past weekend, an online live lecture by art historian and associate professor of the Central Academy of Fine Arts Huang Xiaofeng talked about the aesthetic foundation and source of Song painting from the perspective of "Qingpingle", thereby opening up the mystery of Song Dynasty aesthetics. On the "barrage" in the live broadcast room, the hot discussion from netizens floated from time to time: "The beauty is drunk, chasing the drama to catch the feeling of taking notes in class" "It turns out that there is so much knowledge behind a theater gown and headdress"...
Song Yu Yunguo, a historian and professor at Shanghai Normal University, is also following dramas. He has written research works in the Song Dynasty such as "Marchs of the Southern Cross: Emperor Gaozong and His Time in the Southern Song Dynasty", "Xing Mu in the Southern Song Dynasty: Song Guangzong and Song Ningzong Times". Publishing, wandering between official history, notes, scripts, and operas, restored the vivid Song Dynasty life, and also reproduced the food, clothing, housing, transportation and entertainment of the civil class at that time. He tried "Cloud Lectures" and recorded the series of activities "Roaming the Book Sea Is Not Alone" online. The 72-year-old scholar Yu Yunguo's experience is very novel. "It is the first time I know that there is a barrage game!" Song, go to'Washe' to listen to books and watch dramas!" The lecture on the theme will be released on short video platforms such as Bilibili. He looks forward to having more online interactions with readers.
Compared with the historical dramas on the market that are more "joking", Yu Yunguo believes that "Qing Ping Le" is generally in line with history in the general background, and the historical view reflected is basically desirable. He believes that the online interpretation of the drama is also "a kind of popularization of human history. Better to try". And when the mode of chasing drama is no longer limited to "sit down in danger", there are more possibilities for the publication of historical popularization.