"I didn't expect to see industry discrimination in my lifetime. The whole people started working, but the movie theater was isolated, and there was no action to support the film industry."
"Restaurants are open, bars are open, these public who need to take off their masks to eat and drink The premises have resumed work. Why can’t the cinemas open? I really don’t understand this.” For nearly a month, complaints from cinema people like this have been seen on the Internet.
Just this week, the closing time of Chinese cinemas will exceed 100 days.
In the past few days, as more bad news in the industry came-Happy Blue Ocean, Wanda Films and Jinyi Studios lost more than 800 million in the first quarter, 5328 film and television companies have cancelled or revoked since 2020, Tianjin Orange Sky Golden Harvest Galaxy The cinema announced the closure of the shop, the cinema rented out the infield cinema for wedding photo shoots, and CGV cinemas began to lay off the staff in China-cinema people really began to be unable to sit still.
At the same time, it may surprise theater people a little: the public does not support the sound of the resumption of theaters, which is not a minority.
Even though the above-mentioned vote was not about whether to resume work immediately, but about "whether they think it should be clear when the theater should resume work," one-third of the netizens also voted against it.
Why has the cinema become the bottom line of safety in this public health crisis? Is the complaint of the theater people justified or miserable?
Why are some people so resistant to the resumption of theaters? Is this prejudice or misunderstanding?
We are trying to start from the standpoint of both sides and get a glimpse of the alternative debate under this epidemic.
01.
Square: Five reasons are detailed, why movie theaters should not rush to resume work
If you ask a passerby now:
do you support the resumption of movie theaters? Will you go to the theater after you resume work? Most of the answers received may be as follows:
1, obey the national arrangements, and the country does not allow the door to open, just stay honestly;
2, will never enter the theater before the epidemic is completely over;
3, the theater is indeed miserable, very sympathetic, but Now even if I resume work, I don’t have any movies I want to watch, so let’s forget it;
is just one sentence, be cautious and cautious.
and cautious refusal is just the beginning.
Argument 1:
theater is a confined space, and the central air-conditioning system will increase the risk of virus transmission. Under the epidemic situation, many people will feel uncomfortable first when going to a movie. Maybe they need to wear a mask and sit for 90 minutes to two hours. .
In addition, compared to supermarkets and restaurants, confined spaces and staying in the same room with strangers for a long time can also make many people feel scared.
As for the central air-conditioning system deployed in most shopping malls today, because it is a mixed return air, that is, the return air from different rooms is sent to other rooms through the central air-conditioning, and theoretically, it is naturally possible to increase the spread.
Although there is no public global case of the spread of the new crown due to central air conditioning, this is still not enough to dispel some people's doubts-for example, some people suspect that the spread of the new crown on the Diamond Princess in Japan is just off the central air conditioner. Nothing to do.
Argument 2:
is miserable in all walks of life. Cinemas must learn to take care of the overall situation.
In the eyes of many netizens, although the domestic epidemic has stabilized, the international situation is still very severe, and domestic epidemic prevention is far from being celebrated. time.
In this epidemic, the country has paid a huge amount of human and financial resources to have the current results. Under this premise, each industry should have the spirit of sacrifice for the overall situation.
So, since the entire national economy is facing an impact, it is not easy for everyone, why should the theater cry so hard?
Argument 3:
film and television circles have been popular in recent yearsSince the beginning of water, the box office of Chinese movies has repeatedly hit record highs. Are there really no money in theaters?
has entered a stage of accelerated development in both Chinese films and Chinese cinemas since 15 years.
takes the number of screens as an example. The number of screens exceeded 30,000 in 15 years, 40,000 in 2016, 50,000 in 2017, and 60,000 in 18 years. It was suspended until last year. The total number of screens is currently close to 70,000.
The logic of the public is obvious: If you don't make money, what do you open so many cinemas for?
Argument 4:
Movies and cinemas are never just needs of life. The epidemic only proves this point.
This principle seems to be well understood. For most people, food, clothing, housing and transportation are absolutely just needs, so even if restaurants, Supermarkets, subways and buses have certain risks and have to go.
Many people may also like to watch movies, but nowadays, cinema is no longer the only choice, and those who may go to the cinema several times a month before, if you don't go to the cinema, you can do it.
Although this will frustrate many filmmakers and theater people, the reality is like this. Without movies and cinemas, most people's lives are still as usual and there will be no problems.
Argument 5:
cinema is a job in the final analysis. If you can’t continue to work, you will switch careers. The workplace does not believe in tears.
This may have to go back to the above mentioned. It is not easy for all walks of life. Many people have been laid off, resigned, and changed jobs. .
No matter where you work, work is just work. If other industries can choose to change careers for life, why can't cinemas?
is here, and Fang's argument is finished.
02.
Counter: Five responses refute one by one, what is the difficulty of cinema
For many cinema people, in addition to the impact of occupation and survival in 2020, there is another layer of suffering: there is suffering that cannot be said.
However, with the recent discussions, many theater people took the initiative to speak out and responded to the main questions and criticisms.
Response 1: The transmission risk of
cinemas is not higher than that of restaurants and supermarkets. Although
cinemas are confined spaces, the fresh air system of central air-conditioning can dilute the virus concentration. As long as the filter device is used correctly, the risk of cross-infection will be greatly reduced. .
At the same time, in addition to basic disinfection and epidemic prevention, the theater can also control the attendance rate through row and seat ticket sales, and facilitate identity monitoring through online ticket purchases, so as to be as foolproof as possible.
The most mentioned by theater people is the whole movie watching in theaters, wearing masks + zero communication, compared with restaurants and bars taking off masks to eat and drink, the risk of transmission will not be higher, if not lower.
Response 2:
There is no problem with the overall situation, but the first thing to do is to clarify the time for the resumption of work
This may involve the biggest contradictions and difficulties in the current theater resumption.
That is, what cinemas are more hopeful of than resuming work immediately is actually a clearer time and standard for resuming work. On the New Wave forum last week, Fang Bin, a senior cinema practitioner of
, expressed the voice of the theater people:
"The word we talk most now is survival. This word is placed in front of all film and television companies, especially The film investment company faces the most realistic problem. There are various support policies that have been released, but it is not as good as any policy to clarify as soon as possible “when will the theater resume work”. This standard should be clarified so that the operations of all levels of management have a basis. Practitioners are looking forward to it."
Therefore, from the perspective of the theater people, it is not that the overall situation cannot be taken into account or self-sacrifice. However, while the resumption of work is suspended, the corresponding measures are also hoped to be introduced.
response 3:The
theater is not only poorer than most people think, but also very passive. First of all, the theater has indeed developed by leaps and bounds in the past few years. On the one hand, this development is determined by the general economic situation. On the other hand, it is also divided into the strong encouragement of the National Film Bureau. not open.
At the end of 2018, the Film Bureau put forward an indicator that the number of screens in the country will exceed 80,000 in 2020, but this trend has slowed down significantly last year, which also proves that there is excessive top-down optimism in theater construction.
In addition, in the words of the movie theater people, the movie theater is actually a labor-intensive industry. The first- and second-tier theater managers earn about the same income as ordinary white-collar workers. As for the first-line employees, according to reports, the salary level of the second-tier cities such as Suzhou and Jinan It is only 3000-4000 yuan.
As for the operation of the studio itself, rent, property fees, manpower, water and electricity, equipment purchase or leasing, cleaning, and maintenance of fire-fighting facilities are a huge expense every year.
Below is a breakdown of the income and expenditure of a medium-sized movie theater. According to the statement, it takes 12 years for a movie theater to operate normally.
Another thing that the public overlooked is that compared to film companies that can sell films to recover cash flow, the space for theaters to save themselves is actually very small.
is at the end of the industry chain, and the theater is very passive in any action, let alone take the initiative to rescue itself. Taking wedding portraits for newlyweds may already be the best way many studio managers can find.
response 4:
movies may not be just needed, but the role of movies in rebuilding cultural self-confidence after the epidemic cannot be underestimated
In most people's lives, movies and movie theaters are indeed not just needed, there is no doubt about this.
However, some theater people mentioned that after the epidemic, the film has an irreplaceable role in regaining cultural confidence and cultural identity.
related to the news that a lot of audiences missed on the first anniversary of the release of "Reunion 4" recently. The cinema is actually an effective place to cultivate a sense of cultural ritual identity.
In other words, as an art, movies should have achieved greater value in addition to satisfying basic entertainment.
response 5: There are many people who insist on love and ideals in
cinemas. There are cinema managers at
who said on their podcasts that in the three months after the epidemic, although their income has declined severely, none of their cinemas resigned.
Of course, the number of theater people who have been laid off and left is not a minority. However, under the premise of low income, many people in this industry are indeed "powering with love" and choose to stick to it because of their love.
03.
Conclusion: Call for the introduction of detailed rules, unite and overcome difficulties
A few days ago, the state of Georgia announced that theaters and restaurants in the state can be opened after April 27. As for the theaters, AMC and Regal have not announced a clear reopening. Time, Cinemark previously announced that it plans to gradually resume business from July 1, but it is uncertain whether it can be implemented.
According to Korean media reports, the South Korean theater MEGABOX will start on the 22nd of this monthOperate the form of private film screenings for small audiences.
For the Chinese movie theaters that have been closed for the longest time and suffered the heaviest losses, perhaps what is needed now is that the competent authority can issue clearer rules and measures to make the movie studios that are committed to sticking firmer, and let no rice go to the pot. The studio had already planned. According to the first-quarter performance report, 22 film companies are expected to lose 1.745 billion yuan, with the largest loss being Wanda Pictures’ 550-650 million yuan.
Even industry giants like Wanda have rumors of layoffs. This may prove that Chinese cinemas have really come to the forefront of life and death.
And if the audience can give the cinema the greatest support after resuming work and ensuring safety, I believe that the biggest hurdle in 20 years, the cinema can successfully pass.
Has any cinema in your city resumed work? Will you go see it?
welcome to leave a message below to tell the manuscript
news | entertainment channel produced
(responsible editor: Sun Yilin_NK5261)
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