OTA that does not study semantic search has no promise
Intelligent search company WayBlazer uses Waston cognitive technology to help hotels and travel companies change the original search and booking methods.
With the support of this technology, leisure and business travelers only need to search in natural language (for example, "I want to find a hotel in London, which has a fitness center and allows me to stay with pets") to get personality Smart recommendations, and easily find products that are closer to their needs.
Waston has strong natural language recognition and understanding capabilities. It improves the search for unstructured data such as blogs, comments, pictures and videos. In addition, IBM, the owner of Waston's cognitive technology, has opened it to many industries— -Tourism is just one of them.
is taken from: "IBM Waston: Cognitive Technology Brings a Breakthrough in Online Travel"
Source: Wired
Reader's Comment:
@西门吹雪 (pseudonym)
once looked for a high-star hotel in Sanya on an OTA, but After going through all the pictures, I finally chose three "suspected" parent-child hotels. After the actual check-in, I found that only one meets my original requirements.
This reflects the status quo of the informatization level of my country's hotel industry-standardization has sunk the real needs of consumers in the ocean of information, and they can only obtain the information they need by asking people.
It can be said that the development process of travel booking websites is divided into three stages: the 1.0 stage is represented by Ctrip and eLong, which provide a sales platform; the 2.0 stage, represented by Qunar, realizes the search of multiple supply chains + Price comparison function; the 3.0 stage is represented by WayBlazer, which is based on semantic search, encapsulating the product and presenting it to users-this is based on the complete open source of resources. Terry Jones, the founder of
WayBlazer, has successfully founded Travelocity and Kayak. These three websites are actually the evolution from 1.0 to 2.0 to 3.0. The latter two companies were acquired by Expedia and Priceline respectively, so there is naturally a reason why Terry Jones can form this company with IBM.
However, whether WayBlazer is so powerful still needs more proof. In any case, Terry Jones has made a breakthrough in this field, but who can achieve it in China?
TBO Tucao: Ctrip, the representative of China's online travel company, seems to be still immersed in buying and buying - but this can only consolidate the current status of the arena. Or, Mr. Liang, consider the layout of the technology sector before retiring?
Keywords: travel agency
US travel agency employees welcome layoffs
A recent trend report shows that certain factors will affect the future development of travel agency personnel. The US Bureau of Labor Statistics predicts that from 2014 to 2024, travel agency employment will fall by 12%, due to the more popular online bookings, especially bookings that occur on mobile devices.
However, consumer demand for these service personnel has increased. Data show that air tickets sold through travel agencies in August 2016 increased by 1.8% year-on-year, and travel agency personnel are facilitating more transactions; 19% of leisure tourists have had contact with travel agencies in the past year, compared with 2013. Only 12%; in the next two years, a quarter of tourists will plan their itinerary through them, compared with only 17% in 2013. What is the future development of
travel agency personnel? Most people believe that their role has changed: on the one hand, it is due to the continuous technological innovation in the tourism field, and on the other hand, it is due to the increasingly personalized needs of guests.
Extracted from: "The future of travel agency practitioners is still promising"
Source: Skift
Reader Comments:
@慢游啊CEO Zheng Qijun
This topic involves three aspects, one is that some of the travel agency employees have been eliminated, and more people need to improve their skills; the other is that those who cross-border into the travel industry have brought new technologies, New thinking and new gameplay; thirdly, new markets require the entry of specialized and compound talents.
From the change in the composition of tourism practitioners, we can see the changes in the industry and the market situation. Those who leave have only experience, without new scientific and technological methods to arm themselves, basically not in line with market values, trends, and development directions. Traditional industries must change, including Internetization, flat de-intermediation, etc., otherwise the market operation cannot keep up with the situation.
@天道 (pseudonym)
The situation in the US tourism industry is very different from China. If the US market is concerned, the change in the role of practitioners is more important. But for the Chinese market, it is not employees that will be eliminated, but a large number of small and medium travel agencies.
TBO spit: Chinese customers with more and more experience in travel, of course, need travel agency service talents who keep pace with the times, and "look at the world with fools" will eventually become history. In addition, can we increase the salary of talents first?
Keywords: hotel
hotel room technology is only self-healing
Recently, hotel technology provider ADB discovered that the room technology provided by the hotel does not seem to be what guests really need, and guests do not take it as important.
For example, some hoteliers believe that guests will have "no video-on-demand service" as a priority in their guest rooms, but this is not the case-guests are more willing to watch programs on their own devices, or transmit the content on their devices to the TV Look.
In addition, there are differences in the views of the two parties regarding the type of service provided by the room entertainment system. For example, guests want to know the hotel and local service information, but the hotelier thinks this is not important, because it may lose the opportunity to provide spa or tourism services.
from: "What kind of room technology should the hotel provide? The guest’s thoughts are not the same as the hotel’s "
Source: Tnooz
Reader’s Comment:
@布拉旅行Executive President Zhong Pinhong
The existing guest room technology is still not well reflected in humanization and personalization. But in other industries, such as automobiles, the keys have already been turned into remote controls early on, and even the mobile phone can be used to open the door to start the car.
But our hotel has been using room cards for decades. When the guest room technology serves people, it does not memorize the guests' preferences: such as lighting, TV station settings. Every hotel has its membership system, but few hotels record the lifestyle habits of members and use them.
I think the future trend is: after a simple identification, an intelligent system will provide guests with services from check-in to room entry, TV to ordering, laundry and other services, all operating on an integrated platform; at the same time, the system will record The user's habits allow the hotel to understand the guests intelligently and use it to serve the guests.
TBO spit: If the hotel only regards guest room technology as a tool for installing X, please ignore this news. as long as you are happy.
Keywords: airlines
airline customer service and robots fight side by side
Many companies are trying to use artificial intelligence (AI) to improve service efficiency and service accuracy, KLM is one of them.
KLM receives 100,000 messages via social media every week. When staff answer users’ questions, they can obtain a recommended answer through the application of AI technology; and whether these answers are correct, they can also adjust accordingly. Of course, with every adjustment, the machine will automatically learn, making itself smarter all the time.
is taken from: "KLM uses artificial intelligence to improve the efficiency and accuracy of customer service"
Source: Tnooz
Reader's Comment:
@江南布衣 (pseudonym)
technology can help customer service improve service levels and optimize service processes, but it will take time for people to be completely replaced by machines. There are two reasons: one is that consumers may not be able to receive machine-based and process-based services immediately, which requires an educational process; the other is that only humans can understand many non-literal meanings, such as dialects, tone, tone, and various cultural connotations. Therefore, machine intelligence also needs time to upgrade.
@众行通网络科技 Founder Wheat
AI is only an auxiliary application, it can reduce a lot of repetitive operations, but it cannot completely replace manual labor. tourism is a service-oriented industry. It requires not only professional operations, but also communication and emotional connection between people. Just like when we set up a website, the purpose is to provide a display channel, but the real business operation still depends on people.
TBO spit: If is fighting side by side today, will it be replaced tomorrow? The good news is that the customer service customers who had to keep smiling when they were greeted by their ancestors were finally relieved; the bad news is, do you think about what you want to do next job?
Keywords: travel marketing
Only local tyrants are suitable for travel video marketing
This is a new hot spot: more and more travelers are turning to Google and YouTube for travel inspiration. For brand marketers, this change is definitely not to be ignored.
Google and the brand marketing website Sojern analyzed the booking data of 350 million travelers and found that travelers not only seek travel inspiration through online channels, but also rely on it for travel planning. And YouTube plays a more important role in this process-because it is like a "travel hacker" center, the "hacking video" above provides various tips and suggestions for tourists.
Some travel brands are already paying attention to YouTube as a marketing channel. But when tourists consider buying, do they think of the brand first?
is taken from: "2016 Travel Trends: Data Reveals Hot Spots and New Consumer Insights"
Source: Think with Google
Reader's Comment:
@ honorable ceo Fu Jingnan
Travelers consider more destinations. If the tourism destination resources controlled by the brand are difficult to replace, or the travel experience provided is unique enough, then there is fun; but if it is just a store that resells products, it is of little significance to be a brand.
Many travel companies advertise destinations, so that guests remember only the destination, not its brand. For example, Skywalker in the Grand Canyon-this location belongs to an Indian reserved area. If the special services it provides are shown in the video of a travel company, tourists may be very interested. But they may also only have an impression of the destination and are not familiar with the brand of the travel company. There is an exception to
. If the guest sees an aerial video, he may remember the drone brand or use it as a drone advertisement.
TBO complains: is really a dilemma for travel companies. Either spend money to win a popular destination, but the next door Lao Wang will also follow suit to make a fortune; or everyone stares at each other, waiting for each other to make travel videos. Who is the thigh and who is the hair on the legs, there is no way to think about it.
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