is calling for ever, the documentary "The Last Dance" of the god of basketball was released today worldwide.
, as the GOAT in basketball history, Jordan's personal influence is still immense after 17 years of retirement. After the documentary was broadcast, "The Last Dance" quickly reached the top search in the United States.
No sports games will make life empty. When the global sports arena was suspended due to the epidemic and fans had no games to watch, Jordan's documentary appeared to be a rescue.
"The Last Dance" tells the story of Jordan in the 1997-98 season, when he led the Bulls to achieve the second three consecutive championships. After retiring, Jordan ranked 1001 in the recent Forbes 2020 global rich list with 2.1 billion US dollars. He is the highest-ranked retired athlete. The combined net assets of the four sports superstars Kobe, James, Ronaldo and Messi, who were selected at the same time, are still not as good as Jordan alone.
Jordan’s assets mostly come from the Charlotte Hornets and his sneaker brand revenue, and this part of the assets is worth at least $1.7 billion.
In 1985, Jordan signed a contract with Nike for the first time-2.5 million US dollars in 5 years. He brought Nike sales of 130 million US dollars in the first year of cooperation between the two sides. After Nike and Jordan realized its huge commercial value, they simply turned "Jordan Brand" into a sub-brand, and the annual dividends made Jordan earn a lot of money.
Although the old hooligan has a global status, he is always on a more mysterious side. This is why people have high expectations for documentaries.
This "Last Dance" will be an excellent opportunity for Jordan to get in touch with more new generation fans, and all the shoes that Jordan wore in the 1997-98 season are "The Last Dance Shoes" . In the last season of
MJ in Chicago, another masterpiece by Tinker Hatfield, the Air Jordan 13, turned out. In the last championship of 98, Jordan almost always wore AJ 13, but in the end he wore Air Jordan 14. In the next few years, all the footwear will be re-enacted.
Among them, MJ wore the Air Jordan 13 Low in the playoffs. So far, this shoe has not been released to the public.
Jordan chose to debut his latest shoe, the Air Jordan 14, at the end of the NBA Finals. He changed his shoes in the fifth game of the finals and wore these shoes throughout the sixth game.
On June 14, 1998, at the Jazz's home court, Jordan interrupted the ball from Malone to the frontcourt. With a series of dribbles, acceleration, emergency stop jumpers, and kill the game. The trend of Air Jordan 14 shoes with the "last shot" nickname began.
He is the figure who stood on the top of the pyramid in that cruel era. Nowadays, people's perception of him is slowly breaking away from the court and has become a dream-catching trapeze logo. The name Michael Jordan has become a unique basketball symbol.
Jordan has turned his great life into a brand, and is continuing his NBA career as a team owner.
***PHOTO
©️slamkicks
©️chicagobulls
©️nbahistory
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