Superstar dimensionality reduction may not have played the Internet celebrity: disappointing At Home, one world giving people hope

On April 18th (early morning of April 19th, Beijing time), there was a special concert that was screened on TV and the Internet all over the world. This performance was "One World: Together At Home". At home).

"One World: Together At Home" is an online special charity concert organized by the American female singer Lady Gaga and co-organized by the World Health Organization and the Global Citizens' Charity Organization, aiming to pay tribute to and support the medical and nursing staff struggling in the front line of the new coronavirus epidemic Workers, all funds raised for the performance will also be used to provide protective equipment for frontline medical staff.

"One World: Together At Home" has been recorded in the annals of history before it even started, because the lineup announced by the concert, even if it does not gather all the world superstars, is already inseparable, more than the legendary "Half of the music scene" is only a lot more.

For example, in this lineup of more than one hundred singers, there are not only the living fossils of Elton John, Paul McCartney, Steve Wonder and The Rolling Stones, but also Mesozoic superstars such as Jessie J, Adam Lambert, Lady Gaga, and even Taylor Swift, a top streaming superstar. It also includes red stars in recent years, such as Charlie Puth, Hozier, and Billie Eilish, who won the four major awards in the general category at the recent "Grammy".

Celine Dion

Elton John

Lady Gaga

It stands to reason that such a grand concert will also be an impeccable 360-degree concert. Because of the luxurious lineup, many people even compare "One World: Together At Home" with "Live Aid" in 1985, thinking that this is another super concert where top superstars gather in human history 35 years later.

However, it is not...

and Live Aid are not comparable.

Without any emotional filter, "One World: Together At Home" is not a qualified concert. You can't even use the standard of a concert to describe such a concert. From the first six hours of warm-up to the final two-hour performance of

, most of the time, people only see the recorded videos of some star artists singing.

Although the definition of the concept of "concert" will be revised with time and place, a certain degree of professionalism, such as immediacy, interactivity, and scenes, equipment, and stage art, is always required.

but "One World: Together At Home" did not.

1985 "Live Aid" scene

Looking back at the "Live Aid" 35 years ago, that performance was held at Wembley Stadium in London, UK, and Kennedy Stadium in Philadelphia, USA, each attracted hundreds of thousands of spectators to the scene. The bands and singers present also activated various musical potentials because of this warm environment.

Queen band

in which the Queen’s performance has not only become the most classic performance in the band’s history, it has even surpassed many of their band tours. It has also become the most important part of the main frame of the film in the band’s biographical film not long ago.

Other performances like Eric Clapton, Sting, etc., are equally passionate and touching. They not only evoked the tsunami from the audience, but also allowed the billions of TV audiences around the world to feel the potential meaning of music-love and peace across the screen. .

But these do not exist in "One World: Together At Home". It is not so much a concert as a selection of small music videos on Youtube and Douyin. Just like many singers uploaded their singing videos through the Internet before they became popular, and shared them with moreOf users.

Online concerts are not the only low-end mode

Of course, "One World: Together At Home" is indeed an online concert, it is not a "decent" concert, but it is actually just an excuse. .

, as the first of us to experience the epidemic, in special periods because it is impossible to perform offline performances, many singers, platforms, and producers have opened their own cloud channels early on, and each performed various ways of cloud recording, Cloud live broadcast, cloud performance.

, for example, "The Year of the Singer" and "The Voice of God" in the music variety show have adopted the mode of audienceless recording, and even the singers recording and participating in different venues. But because the venue environment is professional, the quality of listening to and watching music is not compromised.

and Douyin launched Dou Live, and Tencent Music Entertainment Group launched TME live and other projects, all moved the performance online. In particular, TME live has successively launched solo concerts by singers such as Rainie Yang, Junjie Lin, and Rene Liu, as well as concerts with the theme of the hit drama "I want to see you", all with a musical quality comparable to offline concerts.

Billie Eilish and his brother Finneas

, but "One World: Together At Home" did not do some related co-ordination and coordination work in the performance venues, hardware equipment, etc., all just let the singers freely play in the form of short videos, so it is more It's just an Internet music video show, which is far from the nature of a concert.

To a certain extent, we did not participate in the "One World: Together At Home" concert, but just experienced such an online music event. Compared with Internet celebrities, superstars are obviously at a disadvantage. If there is a core word in the concert "One World: Together At Home", the core word is Home.

In this video uploaded by various singers, we see that the singer’s "performance venue" not only has his own study room, piano room, and living room, but also his own garage, corridor and personal studio. In short, they are all very home scenes.

And because of such a home environment, the singers have also removed the packaging on the stage, plain makeup, home clothes, and even appeared in the mirror with messy hair.

Green Day lead singer Billie Joe Armstrong

In this way, many singers and stars who were admired by thousands of people before came to the live broadcast room like dimensionality reduction and became alternative "net celebrities." From this perspective, you will find that many singers' performances this time, if they are put on Douyin or Youtube, they have no advantage.

singers who have become famous on Douyin and Youtube often have a new trick, which is the legendary recognition. Either the guitar playing has a special personality, or the piano playing is different, or the singing is full of charm.

Of course, this is not to say that superstars are inferior to those Internet celebrities. This is precisely a kind of inherent logic of music: many Internet celebrities can handle any style in the live broadcast room, but once he comes out of the circle, he will be recording If you record official recordings in the room, you will find his mediocrity.

Lizzo

Taylor Swift

and the singers who appeared in "One World: Together At Home", they are admired and considered talented because their musical talents need to be presented on a larger stage. At the same time, it is not a bright spot that tests their talents, but the comprehensive driving ability, performance ability, and the ability to sort out levels that they can reflect in the multiple structure. There is another important reason for

. Many outstanding singers need a strong music team to help their works become perfect. The "Best Production of the Year" awarded by "Grammy" every year is actually an award commending the music team.

John Legend

on the other hand, becauseNot accustomed to live singing in such a scene, at least many Chinese audiences feel uncomfortable the first time.

is uncomfortable because we have been accustomed to the better lens sense of Li Jiaqi and Wei Ya, especially the use of filters and lighting arrangements. In this regard, the stars who are used to the larger stage not only have no advantage, but even appear to be particularly amateurish. The performance of

is unprofessional, but the details are very touching.

Although "One World: Together At Home" is not a professional concert, many details are still very touching.

Eason Chan introduced in Mandarin, Cantonese and English, and sang "Love" and sang "I Have Nothing". Although the performance technique is not his strong point, this kind of talkative singing still makes people feel warm .

It is worth mentioning that there are always fans discussing what songs Eason Chan will sing this time. But almost everyone didn't guess that he would have chosen such an early song that was not a popular song.

Many people think that Eason Chan can sing a song that he loves, the kind of song with positive energy from the title to the content, but this time he chose such a very "small" song. But it is the sensibility and empathy of the song that makes people feel the sincerity and warmth in it.

Lang Lang and Gina Alice

Lang Lang collaborates with Andre Bocelli and Celine Dion on "The Prayer"

, and Lang Lang, in addition to teaming up with his wife Gina, plays "Nocturne op. 9 no 1 Bb" with four hands. In addition to "min", in the final part, he also collaborated with Lady Gaga, Andre Bocelli, John Legend, and Celine Dion on the song "The Prayer". This song finally has a little meaning of "We Are the World". As the end of this concert, it was just right.

The significance of One World: Together At Home is that although One World

is not qualified as a concert, it is still a very meaningful charity event. In the history of

, in addition to "Live Aid", for example, there is another classic song "We Are the World", which is also a feat in the history of music charity. For example, "Tomorrow will be beautiful" and "Let the world be filled with love" and other Chinese classics are also more classic examples of music charity.

YouTube Internet celebrities sang "We are the World"

However, compared with any music charity in history, "One World: Together At Home" will look different. Previous music charity projects were usually special charities for a certain place, such as "Live Aid" and "We Are the World", which were all related to African disaster relief. However, this new crown epidemic, because of the relationship that has swept across the world, has given "One World: Together At Home" a sense of solidarity and sympathy of "One World: Together At Home".

, coupled with the popularity of the Internet, also allows "One World: Together At Home" to connect with singers from all over the world anytime and anywhere (to a certain extent, the convenience of this kind of network also leads to laziness in the professionalism of performances), allowing more Of people can get involved. This kind of experience can make people feel more deeply the meaning of Together and One World, and it can also make people truly understand the tremendous energy that music has as a "useless" thing.

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