Original title: Did you find it? Web dramas are getting shorter!
18 set "Long Ridge Cave fans"
12 set "Chinatown Holmes"
12 set "I am more than happy water"
Bowie starred in "Bridge of Sighs"
starring Zhou Xun, "imperfect she"
portrait drama "Life for me to bite"
Horizontal screen short play "Unexpectedly"
"Chinatown Detective" and "I am Yu Huanshui" are all 12 episodes and 18 episodes "Longling Miku" has become the least number of episodes in the "Ghost Blowing Lantern" series
z88 The domestic drama market in the first quarter is a bit interesting. Internet dramas are still in the lead: 53 episodes of "Settle Down", 44 episodes of "If Time Can Turn Back", and 69 episodes of "Qingpingle"...Online drama is a different scene, with more and more episodes. Little, "Chinatown Detective", "I am Yu Huanshui", "Longling Miku", "Bridge of Sighs" and other popular online dramas are all within 20 episodes. It is worth noting that the Douban scores of this series of dramas far exceed those of the network TV series in the same period.
In response to the voice of the audience, and with the higher requirements of the State Administration of Radio and Television and various video websites, more and more sophisticated and high-quality domestic skits are emerging. Behind the "skirt rise" is the result of continuous integration and optimization of the domestic drama market.
A Situation The popular web dramas in the first quarter were shorter than before.
On February 6 this year, the State Administration of Radio and Television issued the "Notice on Further Strengthening the Management of the Creation and Production of TV Series Network Dramas", which mentioned the phenomenon of drama irrigation: "At present, in the creation and production process of some TV dramas and web dramas, excessive emphasis is placed on commercial attributes and economic benefits, artificially elongated episodes, and obvious plots of the story, which objectively cause delays in narrative rhythm, lower artistic standards, and affect viewing aesthetics. Issues such as these have been criticized by the audience.” The notice therefore made a request, opposed the “water injection” of the content, and regulated the length of episodes: “Since the date of issuance of this notice, the filming and production of TV series and web dramas is recommended not to exceed 40 episodes, and short episodes within 30 episodes are encouraged. Drama creation.”
In response to this requirement, the industry generally believes that short dramas are the direction of film and television drama creation in the future. On February 26, Youku published the "Youku Short Play Cooperation White Paper": "We are now open to companies, institutions and individuals to fully open skit content cooperation, and provide content distribution, joint marketing, and commercialization to partners through the Youku content open platform. And a series of services.” The other two major video platforms, iQiyi and Tencent, are also deploying online skits. At present, the volume of domestic independent online dramas has been basically controlled within 30 episodes.
is at the right time. A batch of popular online solo dramas broadcast in the first quarter of this year are shorter than ever. There are only 12 episodes of Iqiyi’s new year drama "Chinatown Detective", which Chen Sicheng is the producer of; Tencent’s solo drama "Longling Miku", starring Pan Yueming, has only 18 episodes, which is the second episode of the "Ghost Blowing Lantern" series of film and television adaptations so far The least one; the urban life drama "I am Yu Huanshui" co-operated by Noon Sunshine and iQiyi has only 12 episodes; Youku's solo drama "The Bridge of Sighs" starring Lin Baoyi and Zhou Jiayi has only 15 episodes; """ Iqiyi’s solo drama "Dangerous She" has only 14 episodes...
It is worth mentioning that,Not only the number of episodes of online dramas is decreasing, but the duration of single episodes is also decreasing. Data shows that in the first quarter of 2020, there are 47 short online dramas with a single episode of less than 20 minutes, reaching a new peak. In addition, of the 147 TV dramas that the State Administration of Radio and Television has approved and filed in the first two months of this year, 30 are short dramas, including revolution, science fiction, rural areas and other themes.
B Trend Development towards the direction of quality production
This series of skits launched in the first quarter of this year revealed some industry trends in domestic web drama production. First of all, more and more high-quality film and television capital enters the short drama series, and is deeply bound with the broadcasting platform for multi-platform distribution. For example, "I Am Yu Huanshui" is the first web short series produced by the "National Drama Benchmark" Noon Sunshine Company. It is jointly produced by Noon Sunshine and iQiyi, and is broadcast on the three first-line video platforms of "Love, You, Teng"; starring Zhou Xun "Imperfect She" is produced by Penguin Films, Dongshen Pictures, and Shine Pictures, and is broadcast on Tencent Video and iQiyi; Lin Baoyi's "Bridge of Sighs" is jointly produced by ViTV and Youku.
series of web dramas like "Longling maze" also have new changes in production. This drama is jointly produced by Penguin Films, Wanda Films, and 7 Impression Culture Media. Due to the deep participation of Penguin Films behind Tencent Video, after "Longling Miku", the "Ghost Blowing Lantern" series will have a fixed lineup and start "Five continuous shooting" mode: the creative team led by producer Guan Hu, director Fei Zhenxiang, and the starring "Iron Triangle" composed of Pan Yueming, Jiang Chao, and Zhang Yuqi will run through and continue to film the "Yunnan Worm Valley" and "Kunlun God". "Gong", "Return of the South China Sea" and "Wu Gorge Coffin Mountain".
In addition, in the first quarter of these short and succinct web dramas, first-line capable teams and first-line capable actors participated. Behind "Detective Chinatown" is Chen Sicheng's team. He served as producer and chief screenwriter. The actors are Qiu Ze and Zhang Junning. Behind "I Am Yu Huanshui" is the Noon Sunshine team. The screenwriters are the screenwriters Wang Sanmao and Leizi of "Everything is Good". The lead actor is Guo Jingfei; "Imperfect She" brings together a group of movie stars such as Zhou Xun, Hui Yinghong, Zhao Yazhi, Huang Jue; The production team of "The Bridge of Sighs" is from Hong Kong, and has strong Hong Kong dramas such as Lin Baoyi, Zhou Jiayi, Chen Huanyan, and Wu Yongwei The actors make the team.
domestic network drama series are developing in the direction of high-quality production, participation of big-name actors, and reduction of episodes. It is reported that a number of short plays will be broadcast on first-line video sites in the future, including "White Moonlight" starring Song Jia and Yu Entai, "Can't Escape" starring Wang Qianyuan and Lu Han, and "Ten Day Game" starring Zhu Yawen and Jin Chen. Wait.
Link Definition of short play
At present, there are several standards for judging whether a play is a short play. According to the standards of the State Administration of Radio and Television, a drama with a single episode of about 45 minutes and less than 30 episodes is considered a short drama. According to the definitions of Youku, iQiyi, and Tencent, the short drama is closer to the popular "Instant Noodle Fan", that is, one episode can be watched after eating a bowl of instant noodles.
Youku’s standard for skits is: in principle, the duration of a single episode is 1-20 minutes, and the overall duration is no less than 60 minutes. Tencent puts forward the concept of "hot pot drama", a single episode lasts 1-10 minutes, and the overall duration is no less than 30 minutes. IQiyi is divided into more detail: the single episode duration of horizontal screen short drama is 10-20 minutes, and the overall duration is not less than 120 minutes; the single episode duration of vertical screen short drama is 4-10 minutes, and the overall duration is not less than 120 minute. In October 2018, iQiyi CEO Gong Yu predicted that vertical screen content will become a mainstream direction in the future, and that grassroots content will become professional content. This prediction is based on the past two years. Indeed, more people choose to chase dramas on video sharing platforms such as Kuaishou and Douyin.
However, there are not many real skits that can make an appearance. The horizontal screen short dramas are best known as "Unexpectedly" by Yi Xiaoxing and Bai Ke, who are famous for being popular among the beasts, and "Daosi Men" directed and acted by Dapeng; the vertical screen short dramas include Yoko with red eyes. "ShengLive on me", and the recently popular funny short drama "Psychic Concubine". (Author Gong Weifeng)
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