Forex Tianyan APP News: Under the epidemic, theaters ushered in a difficult time in the industry, and tens of thousands of theaters across the country were in a state of "shock".
For theaters that rely heavily on cash flow, the closure of operations means no revenue, and many theaters have to sell popcorn and other products to help themselves. Cinema is at the end of the film industry chain. As the main channel for content screening and profitability, its value cannot be ignored. It is imminent to start a theater defense battle.
movie theaters will not receive summer files or will shrink.
Shenzhen Huaxia Taikoo Cinemas Co., Ltd. has four theaters located in Guangzhou, Changsha, and Nanchang. Chairman Chen Wenzhi said that the Spring Festival box office accounted for all theaters in previous years. About 20% of the total annual box office, this year's Spring Festival box office losses as high as millions.
Under the epidemic situation, the cash flow of the industry is very tight. Chen Wenzhi said: “Before the Spring Festival is the peak period for all kinds of payables, and the box office income of the Spring Festival in previous years is relatively considerable, many theaters will not reserve too much cash flow. At present, the current cash flow situation in the industry is basically impossible to cope with such a long suspension of business. After resuming work, you will have to face various payments, including rent, water and electricity, etc., and the industry as a whole is under great pressure.”
, The impact of the epidemic on theaters will last longer. Chen Wenzhi pointed out that movie theaters are relatively closed and crowded, unlike other industries that will quickly retaliate after the epidemic. "The audience must have a psychological recovery period of at least 1-2 months. After the resumption of work, there will definitely be a period of bleak box office income. If work can be resumed in April, it is expected that the normal movie viewing level will not be restored until the summer. It may be shortened, and the summer period will shrink accordingly," Chen Wenzhi said.
The box office of Chinese movies has been increasing year by year, and the high prices of theater products have made ordinary people have no deep perception of the difficult situation in movie theaters. However, in the eyes of industry insiders, the life of small theaters is not easy. Data shows that the total box office of national movies in 2019 was 64.266 billion yuan, an increase of 5.4% year-on-year. In 2019, 9708 new screens were added, bringing the total number of screens nationwide to 69787. "In recent years, the number of screens has grown much faster than the box office growth. Single-room box office has dropped significantly, and competition has intensified significantly." Chen Wenzhi said.
Movie box office and sales of products are the main source of income for theaters. In order to cope with the epidemic, from the beginning of February until now, theaters in various places have begun to sell hoarded products online to save themselves. In this regard, Chen Wenzhi said that after the closure of the theater, there was no revenue, and the self-rescue actions that could be taken were actually very few. It was only a drop in the bucket by selling products.
Chen Wenzhi said that the biggest cost of theaters is rent. He called on mall owners to reduce rents to help the industry overcome difficulties. At the same time, he hopes that the state will speed up the approval process for exclusive funding incentives and subsidies and implement them as soon as possible.
Regarding the next development of cinema, Chen Wenzhi considers to develop diversified innovative business. Cinema is a place that focuses on offline experience and social scenes. He hopes to use this advantage to try various offline art forms such as drama. Explore potential customer groups.
cinemas are not profiteering. The industry calls for halving the collection of special funds and taxes. “Under the epidemic, 12,000 theaters across the country are already in shock. We have now begun preparations for the resumption of work, but we are not expected to resume work until the end of March at the earliest. "Said Liu Kai, director of Shantou IMAX Star City Cinema.
Shantou IMAX Star City Cinema is one of the top cinemas in Shantou, with a box office of 18.65 million in 2019, including 3.6 million in a single month during the Spring Festival. "This year’s Spring Festival is very hopeful to break the record, but afterwards all the audiences affected by the epidemic refunded their tickets. In fact, for companies, whether rent or labor, we also agree with these losses. Now the most heartbreaking thing is the loss of the box office for the year. The period of highest output." Liu Kai said. If
does not resume work, the theater’s cash flow can only support three months, and Liu Kai’s theater is also preparing to sell products online, and is preparing to pre-sell packages to improve cash flow.
Liu Kai bluntly said that theaters are not a profiteering industry. Taking an IMAX movie ticket of 100 yuan as an example, its cost includes 5% of the film’s exclusive funding, 3.3% of taxes and fees, and the remaining 92% is divided between the film and the theater. , The film party divided 43% of it, and the theater took the remaining 57%, which also includes rent, staff salaries, operating expenses, etc.
In Liu Kai’s view, 8.3% of the exclusive funds and taxes are too high. "We have 18 million box offices each year, deducting 8.3%That is more than 1.4 million yuan, but the wages of the 28 employees of our theater are not so much a year. He said that during the rapid development of China’s film box office from 10 billion to over 60 billion, the proportion of exclusive funds and taxes has been maintained at a relatively high level. Under the epidemic, he called for the ability to specialize in films within three years. The levy of fees and taxes is halved to ease the operating pressure of theaters.
theaters that have lost their Spring Festival stalls are working hard to survive the current predicament, and relevant government departments are also actively responding. Recently, Guangdong Province announced the "Central and Provincial Film Special "Financial Support Fund Allocation Plan for Cinemas Affected by the Epidemic", the province will allocate 48.88 million yuan to support 1,337 theaters affected by the epidemic. The distribution principle is calculated based on the proportion of each theater's box office in 2019. The amount of funds allocated by each theater In the range of 10,000 to hundreds of thousands of yuan, Liu Kai’s theater has also received corresponding support funds.
Regarding the future development of theaters, Liu Kai hopes to further activate the film market through the innovation of mechanism and content. He suggested High-quality movies at domestic film festivals are shown in the off-season, and people are encouraged to go to the cinema to watch movies through low-cost packages. Liu Kai also pointed out that there is only a quota of 34 imported sub-account films each year in China. In addition, relatively homogeneous theaters The movies provided by the movie theaters are almost exactly the same, which cannot meet the diversified needs of the market. He hopes that the quota for imported movies can be further increased, and at the same time, the differentiation of movie theaters can be strengthened to truly solve the pain points of consumers.
-
-
-
-
-
-
-
-
-
-