Recently, NetEase Cloud Music released the popular song "Big Sleep" (the full version of Xiao Le Ge sang), and won the NetEase Cloud Music Hot Song Chart, New Song Chart, and soaring No. 1 in one month. Over 340 million yuan, sparking enthusiasm for singing and listening throughout the network. The big fire of Xiao Le Ge's version also helped Wang Xinling's original singing version to continue to be popular.
Explosive Music Production Machine, look for NetEase Cloud Music
NetEase Cloud Music’s battle report shows that the new cover of "Big Sleep", which was sung by the new generation musician Xiao Le Ge after obtaining the genuine authorization, will be the day after NetEase Cloud Music goes live. , Then boarded the first soaring list. Within a week of the song's launch, it occupied the top spot on the hot song list, the new song list and the soaring list one after another, and it took more than one month to reach the top spot on the hot song list. The performance of
is even more eye-catching in terms of playback data. The Xiaolege version of "Big Sleep" has only been online for one month, with over 340 million views, a maximum of 11.37 million views in a single day, and a total of over 16 million collections.
Nowadays, NetEase Cloud Music’s comment numbers "999+", "9999+", and "10w+" have become the industry and musicians' standards for judging the popularity of a song. As of March 3, the number of music reviews of the Xiaolege version of "Big Sleep" has rapidly risen above "15w+", and is being added at a high speed every day. Xiao Le Ge received nearly 150,000 likes in the music reviews below the song, showing a hot interactive activity. The explosion of the
song has also made Xiao Le brother popular. After entering NetEase Cloud Music, fans quickly grew to 70,000. Subsequent works have also attracted the attention of many users, and the number of comments quickly broke through "999+", becoming a treasure musician of Yuncun villagers. While NetEase Cloud Music is gaining huge traffic, Xiao Le Ge also ushered in a better development opportunity, and many record companies have thrown olive branches to him.
How does NetEase Cloud Music promote a "music amateur"?
With the next door Lao Fan stepping onto the stage of "Singer", more and more musicians are moving from NetEase Cloud Music to the public. In terms of songs, it has also become China's largest original music platform, constantly replenishing fresh blood for the Chinese music scene, and many popular golden songs on the whole network are bred here.
A "music amateur" became popular in NetEase Cloud Music, and then gained huge traffic attention on the entire network, first of all from NetEase Cloud Music's initiative. Taking Xiaolege's version of "Big Sleep" as an example, it is understood that NetEase Cloud Music not only helped Xiaolege get the authorization of genuine music, but also provided massive resource matrix support in terms of song production and dissemination support.
Secondly, the differentiated positioning of NetEase Cloud Music's "music community" has begun to show tremendous energy for music promotion in the communication ecology. In addition to the active recommendation of NetEase Cloud Music, the resonance from users has picked up the middle of the spread. Whether it is the increase in the number of music reviews, or the soaring of playback data, collection data and sharing data, it is finally reflected in NetEase Cloud Music. "Hot Search List, New Song List, Hot Song List, Soaring List" and other rankings, in addition to get more opportunities in personalized recommendations.
Finally, the user's second creation based on the song's resonance further detonated the speed of the song's refreshing on the entire network. For example, in the short video to commemorate Kobe, he used Xiaolege's version of "Big Sleep" as the BGM, which received nearly 3 million likes. The song resonated with users, and after the second creation, it broke out again and became a popular song across the Internet.
observes the entire network data and finds that many of the music experts, short video experts and live broadcasters who spontaneously participate in singing are basically young people. This is also in line with NetEase Cloud Music’s active users who are mainly young people born in 1995. Young people pursue the characteristics of trendy, personalization, cutting-edge creativity, strong emotional expression and social needs, and they are like fish in the “music community” of NetEase Cloud Music.
can also see that whether it is original innovative songs or classic old songs, on the NetEase cloud music platform, they have the potential to become "explosive songs". Indie musicians and even music "naked guys" are also showing a trend of frequently leaving NetEase Cloud Music. With their works popular all over the Internet, their careers will also be on the fast lane.
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