Disney's $200 million big production bet "Mulan" with a North American rating of PG-13, making the box office more difficult?

Recently, Disney’s live-action movie "Mulan" has determined its classification: the film received a PG-13 classification at the MPAA on the grounds that it contained violent scenes. Compared with the PG ratings of "Beauty and the Beast", "The Lion King" and "Aladdin" and other live-action movies, the rating of "Mulan" is obviously "upgraded". This is not surprising at

. After all, "Mulan" is a film with war and women's growth as the background. There will inevitably be a lot of violent scenes in the film, so PG-13 is also a very reasonable classification.

It is said that Disney attaches great importance to the Chinese market. In addition to recruiting Chinese popular actor Liu Yifei, "Mulan" has never been stingy in other investments. According to statistics, Disney's investment in "Mulan" is as high as US$200 million.

and it is the cost of 200 million US dollars that made many netizens say that Disney's return to this time may be suspended.

One of the reasons why Disney Princess movies have high box office is that these movies can be watched by adults and children, but the "Mulan" movie enlarges the war story necessary to defend the home and the country, and the United States classifies it as under 13 years old. The level that is not suitable to watch, so there are fewer children’s audiences, and perhaps two fewer parents’ tickets, so it seems that the box office expectations of "Mulan" are really worrying, which means that after "Mulan" is released, at least The box office was over 600 million U.S. dollars, so as to ensure that all parties in the film will not pay.

Furthermore, under the current epidemic, the release of "Mulan" is not easy, and various ups and downs have followed. I don't know if it is difficult or there is a crisis of overturning.

However, there is a certain reason for Disney to fancy this cake in the Chinese market:

On the one hand, Mulan is a well-known national hero in China, and everyone has a certain emotional foundation for her.

On the other hand, Liu Yifei's style is more in line with the character setting of the film. It can be said that this style can be regarded as a clear stream among the many "fashionable" costume styles.

According to Disney’s arrangements, the film was shot in China and New Zealand. After a year of casting, in addition to Liu Yifei, the film’s other cast members also include Donnie Yen, Jet Li, Li Jie, An Yousen, Utkash Ambondkar, Yuan Long, Ma Tai, Zhao Jialing, Zheng Peipei, Nelson ·Li, Kum·Elepola, and Chinese superstar Gong Li will play the villain in the film. The behind-the-scenes team of

is directed by Nicki Caro ("Whale Knight" and "McFarlane"). Rick Jefa and Amanda Silvo, Elizabeth Martin and Lauren Hynek served as screenwriters; producers included Jason Reid, Chris Bender, and Jack Weiner, and were written by Barry M ·Osborne, Jiang Zhiqiang and Tim Codington serve as executive producers.

According to the current schedule, the film will be released in North America on March 27. There is no regular schedule in Mainland China. I hope that the epidemic will pass as soon as possible and everyone can go to the cinema again!

fight the epidemic together, come on China!