“I stayed at home and had nothing to do. Then I watched movies every day, almost one a day, and made up a lot of good movies that I didn’t have the chance to watch before.” Taking advantage of this “extra-long holiday”, the audience rarely watched Ms. Yu in one breath. "A Comedy", "Flu", "Alita: Battle Angel" and other movies that hadn't had time to go to the theater before, and revisited classic movies such as "Harry Potter" and "The Lord of the Rings". Affected by the epidemic, all domestic cinemas have been temporarily closed, and the demand for watching movies has shifted from offline to online. This has also brought new development opportunities to domestic video websites. The person in charge of
Taotiotiao said that during the 2020 Spring Festival holiday, Youku’s daily active users and user duration set a new high since the 2018 World Cup in Russia. According to Yunhe data, during the 2020 Spring Festival under the influence of the epidemic, the effective playback of long videos on the entire network has increased significantly. In sharp contrast with the same period last year, the average daily effective playback of movies has increased by 32% compared with 2019. The effective broadcasting of epidemic-themed movies such as "Infectious Diseases" and "Influenza" has increased significantly, with the average daily growth rates of the two films reaching 258 times and 77 times respectively. In the market share of effective single-film broadcasts, "Fat", "Half a Comedy" and "Fat Dragon Crossing the River" ranked top three. The first two movies have been on the theaters in 2019, and "Fat Dragon Crossing the River" is followed by "囧"Mom" is also released on the Internet.
In order to enhance the audience’s experience of watching movies at home, various video platforms have also spent much effort. "In the face of the epidemic, Youku Movie Channel launched the'Emergency Rescue Plan to Overcome the Difficulties-Salute the Brave Retrograde' heroic movies, including "Heroes of Fire", "Captain of China" and "Wandering Earth" and other positive energy blockbusters. In addition. Focus on parent-child education and launch the topic of "Watching Movies at Home";
recommends "Dream Giants", "Brain Agent Team", "Interstellar", "Wrestle! Dad" from the perspectives of English listening, speaking, growth education, astronomy and nature. Etc. We have also launched the "A Good Movie Every Day" check-in plan with hundreds of filmmakers. From February 17th to 23rd, we recommend a good movie every day, so that more users can feel the power of movies." The person in charge of the movie channel said.
The relevant person in charge of the iQiyi Film Channel introduced that the platform will screen 61 high-quality movies such as "My Neighbor Totoro", "Spirited Away", "Thursday Hurricane" and "Big Brother" for free for a limited time during this period, and broadcast "Fang Hua" for free "The Legend of the Demon Cat", "Fragments" and other domestic film masterpieces.
In recent years, streaming media platforms such as Netflix are disrupting the Western film industry by showing movies online, but in China, cinema viewing is still the first choice of many viewers, and the annual box office of more than 60 billion yuan also witnesses China The rise and prosperity of the movie market, but in the Spring Festival of 2020, the new crown pneumonia epidemic disrupted the ambitious Spring Festival stall market. All Spring Festival blockbuster movies have been announced to withdraw, and the studios are temporarily closed. It is at this special juncture that the movie "囧妈" "Fat Dragon Crossing the River" successively announced its premiere on the Internet platform, and both achieved good results. Will
streaming media have a huge impact on domestic theaters, or even replace it? The person in charge of the iQIYI movie channel believes that advanced screening is a special treatment method adopted during the epidemic. This model can take into account the interests of users, movie producers, and platforms, and will help realize the platform, quality movies and users in the long run. Benign interaction. However, in terms of the relationship between streaming media and traditional cinema, he believes that “the Internet has only brought increments to the film industry, and the Internet can fully and cinemas work together to make the industry pie together. The two complement each other online and offline, and are integrated and symbiotic. Relationship."
For Chinese audiences, cinema viewing currently has an irreplaceable position in their hearts. "After the epidemic is over, I will definitely return to the cinema to watch movies. Cinema viewing is still the first choice. The viewing effects and atmosphere are incomparable to watching on a home computer." Ms. Xian Yu said.
Faced with the fierce streaming media, theaters are deeply in crisis. Liu Jianxin, a cinema practitioner, believes that there will be more and more film parties in the future.Trying and choosing online and offline synchronization, or even directly focusing on online, will gradually reduce the number of movie viewers and box office revenue of theaters across the country, and theaters will face unprecedented operating pressure. "The online premiere of a blockbuster film is the free choice of the filmmakers, and the theaters have no right to interfere. However, once this trend takes shape, it will have a huge impact on theaters across the country. Therefore, theaters must prepare early, and quickly after the epidemic is over. The audience pulled back to the theater."
-
-
-
-
-
-
-
-
-
-