"Cloud Recording" is more than just what you see

1905 Film Network News In the past few days, the short-lived "Singer" has once again appeared in hot searches, causing heated discussions. But this time, the "out of the circle" is not the beautiful stage, but the unexpected recording method of the show.

On a widely circulated "site map", the participating singers, like you and me who work at home and video conferences during this time, are scattered in Beijing, Changsha, Taipei, and Japan, and complete live recording independently.

Among them, the most impressive is Zhou Shen: Because of the 14-day home isolation, his stage venue is particularly simple, only the white wall in the bedroom as the background completed the competition. Although the recording format of

was evaluated by netizens as "a bit miserable", for "Singer", this temporary adjustment not only solved the urgent need to stop recording, but even allowed the show to gain more attention. During the special period of

, ​​in order to cope with the prevention and control of the epidemic, it is not uncommon for TV programs to complete the “replenishment” of content inventory through similar “cloud recording” methods. Taking Hunan Wei as an example, in addition to "Singer", the other two "cloud recording" variety shows "Everyday Cloud Time" and "Hey! what are you doing? "Early on February 7 has been launched one after another.

"Everyday Cloud Time" was created by the original team of "Everyday Upward". In each program, the host Wang Han will connect with Da Zhang Wei, Wang Yibo and other daily brothers and guest guests through video chat in the studio to share their anecdotes and experiences together around the theme of "home". "Hey!" produced by the

"Happy Camp" team what are you doing? ", in response to the "Five Ones" suggestion of the National Health Commission to "make a plan, delve into one thing, find a kind of support, carry out an exercise, and think about some experience", and present it in the form of a relay self-portrait Vlog The "House Daily" of the host and guests.

According to previous media reports, behind the successful broadcast of "Everyday Cloud Time" is the extreme speed of the program group's "planning and setting up a project in one day and producing it online in four days", and this kind of program mode can be quickly accepted by the audience, perhaps even more beneficial In the current short video industry broke out.

From the early Lianmai live broadcast to the rise of Kuaishou and Douyin, netizens have long been accustomed to using short videos to record their lives around them. It can even be said that many of the current "cloud recording" variety shows are more like a "synchronized interaction" with offline audiences.

Observe "Hey! what are you doing? 》After the broadcast, several hot searches on Weibo are not difficult to find, He Jiong’s making yogurt cake, Vega and his mother’s interaction with smartphones, etc., are highly compatible with the current life trajectory of everyone at home, so they can quickly attract the attention of the audience. Provoked extensive discussion.

At present, more and more "cloud recording" programs are launched one after another-"Ace Vs Ace" derivative variety show "Our House Together", guests such as Shen Teng, Hua Chenyu, Jia Ling, etc. were transformed into beauty, food and broadcast bloggers to share their lives , Various video platforms have also launched diversified programs such as "Eat with You" and "Home Sports Meeting".

Although the final live broadcast effect of "Singer" is still to be tested, the role of "cloud recording" in the current extraordinary period and the enlightenment and influence it brings to the entire television and video industry are huge.

not only meets the cultural and entertainment needs of the masses, but in the special program "Book of Two Places" launched by the Film Channel Media Center, "Cloud Recording" has become a key connection between us and Hubei to convey emotions.

Since the New Year’s Eve, the Film Channel Media Center has successively released the public welfare song "Wuhan, how are you", and called on hundreds of filmmakers to participate in the online activity of "Win the epidemic prevention and control battle with one heart as one."

"But songs and cheer are not enough, because front-line staff have been fighting, and the people of Wuhan also need more care." Producer Cui Fei said, "So we named the show "Book of Two Places". The two places not only represent Beijing and Wuhan, but also the longing for each other in their hometowns and hometowns; books are not only letters, but also expressions." As of press time, "Books from Two Places" has been broadcast 14 period. The latest episode of

will be broadcast on the movie channel at 21:53 tonight. However, when she just received this task, Cui Fei admitted that she and the team were "a little confused." "A lot of people (guests suitable for invitation) have already made their own arrangements, and (for recording) I also have some concerns," she said, "but the channel’s long master Wang PingRen has always encouraged me to do it and gave me a lot of confidence. "

On the fifth day of the Lunar New Year (January 29), we began to determine the theme, invite guests, and select typical characters. Two days later, on the seventh day of the day, the official recording of "Book of Two Places" began. Due to the Spring Festival holiday and the impact of the epidemic, the recording was done in the studio. The task of "Landing" fell on the few people who stayed in Beijing, but at the same time, the partners in their hometowns have also become the most solid backing of the "Book of Two Places" team, real-time online discussion, "cloud support" revision.

"Book of Two Places" 》In the entire "cloud recording" process, what impressed Cui Fei most was the episode of "Vulcan Mountain". In order to make the program broadcast smoothly on the day of the completion of the hospital, the team used a day and night to urgently record, edit, and connect Complete the content. "Time is very, very tight, but both the program crew and the guests regard this as something they must accomplish. "

" The content of this issue of "Vulcan Mountain" has received wide acclaim. Since the broadcast of

, ​​whether it is the guests who participated in the reading and recording of the letters in the rear, or the busy workers on the front line, they have all delivered the letter from the cloud. Dapeng, the filmmaker who recorded "Book of Two Places" a few days ago, received a reply from the protagonist of the show, Dr. Yu Changping from the People’s Hospital of Wuhan University.

Dr. Yu Changping said to Dapeng. "Replied"

"He was very excited", Cui Fei told us that Dapeng has always paid attention to it from recording to the program launch, from cloud letters to response interaction, "The stories and emotions among us are the most authentic. "Dapeng also continued to reply to Dr. Yu via Weibo, "Dr. Yu, wait for me to go to Wuhan to invite you to watch a movie!" "

According to the plan, the recording and broadcasting of "Book of Two Places" will run through February. In the future, the method of "cloud recording" will also be applied to "Book of Two Places" and more programs with more in-depth media integration. Among them, "

" (exceptional period) forced the industry to complete a reshuffle. In addition to some changes in internal work types, all of us have also completed a revolution in charging and self during this period. "When talking about the changes brought about by "cloud recording", Cui Fei gave this interpretation.

"This is what the times have given us, and we should face it actively, increase news sensitivity, and link with the times. At the moment, it's okay to rush up or walk down in tears. A kind of strength that journalists want to bring to the people of the whole country. ”