Original title: In the extraordinary period variety show
"Everyday Cloud Time", the guest "Cloud Eat Noodle"
Lin Yongjian and his family participated in "Eat Well".
b Station "House Strawberry Music Festival"
at 12 noon on February 11, Gao Xiaosong's kitchen. He cooked 8 dumplings, 4 shrimps and celery, 4 shrimps and cabbage. After cooking, he poured a bowl of spicy sauce and started eating. While eating, Gao Xiaosong talked about the new crown pneumonia epidemic, the newly released Oscar-winning movies, and daily life. This is a very honest shot, without exquisite costumes, makeup and professional lighting. Netizens joked that they seemed to see from Gao Xiaosong the hairstyles of boys across the country after the epidemic ended.
starts from the 8th yen night festival on February 8. Every noon, a star will appear in the live show "Eat Well" for one hour, cooking and eating, and gossiping.
The entire program is shot from beginning to end. The only camera equipment is a mobile phone that can be broadcast live in a fixed position. No goods, no sponsorships, no rewards, no staff around the celebrities, and no lighting, camera, and radio service. It's time to test the star's personal ability and home environment (lighting, internet speed, cleanliness).
In this extraordinary period, it is not easy to meet offline. Therefore, various "clouds" appeared: "Cloud drinking" and "cloud drinking tea" with friends, the company's "cloud office", and the school's "cloud". "Cloud Classroom"...For variety shows, even if they are broadcast online, they also encounter the difficulty of not being able to produce them offline. Zheng Wei, general manager of
Youku Variety Center, told China Youth Daily and China Youth Daily that the one-hour live broadcast of "Eat Well" requires three or four hours of communication with the celebrities in advance-of course it is also online. Some celebrities have poor internet access, some are too dark at home, and some only have a mobile phone, so they can’t be contacted when live broadcast... "This is not a food show, and it doesn’t really matter what you eat, even if you take a dip. Bowl instant noodles and make a sandwich. The most important thing in this process is empathy and realism." In addition to the new online variety show, there are also veteran variety shows that have undergone "reform" in extraordinary times.
On February 6, Hunan Satellite TV's "Everyday Upward" posted a recorded photo on Weibo with the text "On the 13th of the first month, the cloud starts. In the first issue of "Sky Cloud Time" on the evening of February 7th, we can see that the program uses small video screens to be spliced into large TV screens, allowing guests scattered in nine places to gather on the "cloud." "Users, program photos", cloud sharing, cloud answering, cloud food, cloud public welfare, and even completed the "cloud chorus".
Another variety show "Happy Camp" on Hunan Satellite TV also changed the format of the program and created "Hey! what are you doing? ". The three hosts, He Jiong, Li Weijia, and Du Haitao, connected their friends via VLOG in turn, conducted video interactions, and shared the anti-epidemic mood and home life with the audience.
Like "Eat Well", the Hunan Satellite TV's two programs are also quite real: Wang Han and other 9 guests "Eat Noodles in the Cloud", the background in the video is full of life style-sofas, curtains, bookshelves, lockers; He Jiong connected with his friend He Luoluo to start a "cooking" exchange-sharing instant noodle cooking ideas; Li Weijia dyed her mother's hair at home, Du Haitao and her mother worked out and sang at home, Song Qian introduced the family pet pig and pet dog......
"Hey! what are you doing? "The director team said: "This is a'three no shows', no director, no camera, no studio; everyone in the show has no lights, no audio, no makeup and hair. The picture may not be too delicate, but if Being able to bring you a faint light is of great significance to us.” Chu Yuqi, a teacher at the Communication University of China at
, noticed this phenomenon. In the face of the sudden epidemic, some new programs that broke through space limitations and were recorded online The appearance of the pattern has conveyed warmth and positive energy for the prevention and control of the epidemic. "The concept of'anti-epidemic at home' coincides with the existing forms of new formats such as live webcasts and short videos."
"Technically, integrated use of'cloud' technology, there will be a series of'cloud' recording terms such as cloud interview, cloud start, cloud connection; in terms of user needs, reality show, video connection, webcast , Barrage, etc. are all popular forms for audiences. Online variety shows integrate these elements and have inherent advantages in user acceptance, which also conforms to the audience's viewing psychology and habits." Chu Yuqi said.
During the new crown pneumonia epidemic, data from station B showed that people’s demand for content to relieve mental stresshuge. From January 23 to February 5, the number of videos with the “boring” label at station B ushered in explosive growth, with a bi-weekly increase of 306%, and videos describing “indoor” activities increased by 90%. Videos with "boring" and "funny" increased by 905%, and fitness videos increased by nearly 46%. The
B station said that it can hold a music festival without leaving home. From February 4th to 8th, Station B, in conjunction with organizations such as Modern Sky, live house-School, and Red Eye Music, moved the music scene online, with the theme of "Hi, I am also at home", and launched the "House Strawberry Is Not "Music Festival" live program. More than 70 bands and singers including New Pants Band, Zeng Yike, Mr. Turtle, Penicillin, Heisa and Huang Xu participated.
"House Strawberry is not a music festival" is composed of music festival performances and artists' self-made programs: since it is a music festival, it must have a sense of "one-off" ceremony. The live broadcast selected Wuhan, Chengdu, and Shanghai for the 2019 Strawberry Music Festival national tour , Guangzhou and other shows; self-made shows are recorded by artists themselves at home activities, for example, listening to Zeng Yike playing guitar and singing songs on his sofa. How can
bands that pay attention to live cooperation, sing a song in different physical spaces? The Tea Liangfen Band produced a "split-screen version" of Akabella chorus (ie a cappella). The five members of the band were located in five locations and completed the exquisite vocal accompaniment in front of the camera.
"I'm afraid that the network will be delayed, not on the timeline. We sing our own voices at home, step on the rhythm points, and then synthesize. This form is very interesting to everyone, and it may become One of our easter eggs." said the lead singer of the band Chaer. "We just started to perform on stage 10 years ago. The audience often felt that our costumes were not in the same dimension and did not have a sense of group. Later, we started to pay attention and would discuss matching performances. Service. Before this recording, there was no discussion, the state was at home, and no one should dislike anyone in the home clothes of the whole people.” In addition to the band on the stage at the
music festival, the atmosphere under the stage is also very important. Can "Bundy" be realized?
Since university, Huang Shengning has been a fan of Station B and a fan of Strawberry Music Festival. He is working from home these days. For this reason, she turned on two computers, one for work and the other for watching the live broadcast of "House Strawberry" (not let the boss know here). After watching High, she was dancing in her bedroom in her pajamas. This way is quite free."
"I have also been to offline music festivals, but I may have a bit of crowd phobia, but I am more relaxed at home. And online music energy-saving barrage, watching other people complain, this is not a live music festival. Yes. Most of the people who can pay attention to this music festival are in'a circle' and have many common languages. I hope that there will be such an online music festival every year in the future." Huang Shengning said.
During the extraordinary period, these "offline-to-online" variety shows responded very quickly: "The Strawberry House is not a music festival" took two days from planning to launch, "Hey! what are you doing? "It took 50 hours from project establishment to recording to broadcast, "Everyday Cloud Time" was less than 30 hours from recording to broadcast, and "Eat Well" took less than 48 hours from creative to online.
has commented that "Everyday Cloud Time" "Hey! what are you doing? "The birth of programs such as "It is that TV stations have truly broken the academic "orthodox" in content production, and fully integrated the advantages of short video and live broadcast in the means of expression, which may give birth to a batch of brand-new variety shows into the video. Consumer field.
Zheng Wei believes that during the epidemic, most of the variety shows cannot be recorded normally in the usual way. The previous series of variety shows can pass everyone's time at home, but they do not have a great effect on emotional calm, so it is necessary to create new content to accompany you. Everyone, people feel that "we are together", so a series of "cloud" concepts appeared. "In addition to'Cloud Dining', programs such as'Cloud Dating and Cloud Dating' are also being planned. At a special time, new technologies will be used to make breakthroughs in content."
Zheng Wei said: "The epidemic is still continuing. , But it will eventually come to an end. For many people and many industries, it will be a time to start again. The extraordinary state is an extreme challenge to the video industry. The original plan has been broken, but it has also inspired Innovation. Innovation in the extraordinary period may not necessarily give birth to a new normal in the future."
Chu Yuqi believes that the "lifespan" of variety shows in these extraordinary periods is relatively short, but the innovation behind this attemptThe concept of production, such as program format, audience interaction, cross-screen linkage, etc., is worth learning and thinking about in future variety shows. "First, it demonstrates the responsibility of variety shows from the content, which not only has an entertainment function, but also delivers positive energy; second, it embodies the promotion of technology to the form of programs from the form. Traditional program production methods will continue to be broken through , The short and fast online variety shows may provide a useful idea for future variety shows on satellite TV and video sites."
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