Li Gui hit Li Kui at the conference call! Was Huachuang accidentally overturned or deliberately

"I'm Ma Chao, who is looking at (on the Internet). I would like to ask, which President Chen is looking at? Where did President Chen come from? Looking at the middle level and above, there is no surname Chen."

On the evening of February 19, Huachuang Securities held a conference call, but it unexpectedly staged the scene of "Li Kui beat Li Gui". In the conference call on the same day, after an analysis by Mr. Chen, a senior executive of Yaowang Network, a subsidiary of the A-share listed company on Saturday, the fake identity was exposed on the spot by the executive of Yaowang Network who claimed to be "Ma Chao".

On February 20th, this "onsite crackdown" incident continued to ferment. Yaowang Network responded to this by stating that the "General Manager Chen" has resigned without meeting the requirements of the probation period, and the company will have a subsequent clarification announcement. Dong Guangyang, director of the Huachuang Securities Research Institute, told the Beijing News that after the incident, the company has been communicating with listed companies to seek understanding. He said that the compliance regulations have been implemented, but the identity of the expert has not been verified. This matter, including the specific details, will be checked.

The impersonation of the executives of listed companies, is Huachuang mistakes or intentional? Many industry insiders interviewed said that it is possible, but it is difficult to judge. According to industry insiders, some brokerage research institutions will strengthen cooperation with third-party think tanks, and there may indeed be cases in which fake experts are invited, and there are also cases in which expert status has expired but is still active in that capacity.

Fake executives meet the real secretary of the board of directors, Huachuang Securities’ phone call will become "fake". On-site

According to a 16-minute 9-second recording obtained by a reporter from the Beijing News, Huachuang Securities organized a small-scale conference call to invite someone "Manager Chen", the operation director of the leading MCN company, interpreted the MCN industry and the company's operations. During the conference call, Huachuang Securities introduced that "Mr. Chen" is an executive of Yaowang.com. More than 9 minutes before the recording, Mr. Chen, who claimed to be from Yaowang Network, introduced the company's development and future plans to the institutional investors who answered the call, and analyzed the company and industry prospects. In the introduction of

, President Chen even revealed the profit composition of Yaowang Network in 2019: "WeChat is 150 million yuan in profit, game advertising agency is 30 to 40 million yuan, and the goods are for 40 to 50 million yuan... this year Our internal KPI is 200 million yuan a month, 2.4 billion and 2.5 billion yuan a year."

9 minutes and 30 seconds later, the conference call enters the questioning session, and the "online anti-counterfeiting" starts from this point. A participant from Ma Chao who claimed to be Wang Wang (online) confronted "Mr. Chen" on the phone: Which President Chen is this? "Looking above the middle level, there is no surname Chen." After the silence of

, Pan Wentao, the host of Huachuang Securities, apologized. After continuous questioning by Ma Chao, the host said that the expert came from an institutional platform and Huachuang did not verify his identity.

Ma Chao questioned in the conference call, "We have never reported to the market what our goal for 2020 is, and what is the average monthly goal. I don't know how your goals came out. Is this Chen always invited from afar? "

According to Ma Chao in the conference call, it is not the first time that Huachuang Securities has invited "fake experts" in a conference call related to Yaowang.

was just like that. It only took more than ten minutes to start. The press conference ended hastily after Ma Chao said "Okay, wait for the lawyer's letter." After the

"rollover", the two conference calls of Huachuang Securities originally scheduled to be held on February 20 were also temporarily cancelled. According to the announcement of the Wind 3C meeting on the morning of the 20th, the Midea Group's resumption of work and subsequent policy analysis and outlook meeting and the ultra-high-definition industry exchange meeting held at 20:00 that were originally scheduled to be held at 15:30 that day were cancelled for some reason.

Yaowang Network: The "General Chen" did not meet the requirements of the probation period and has resigned

On February 20, in response to the above fake executive incident, Yaowang Network told reporters that the "General Chen" had been from March 29, 2018 to 2018 On September 12, 1991, he served as a product manager in the company, but he resigned because he did not meet the requirements of the probation period and did not have any business dealings with the company. When the reporter asked what actions would be taken against Huachuang Securities Media, the other party said that a clarification announcement would be issued next.

is the core object of this incident. The full name of Yaowang Network is Hangzhou Yaowang Network Technology Co., Ltd., which was called an "Internet celebrity company" last year. On Saturday, its parent company also became the leader of the "Internet celebrity concept stocks" by virtue of Yaowang Network. In 2018, Saturday intends to acquire Yaowang88.57% equity of the network. In December 2018, this transaction was finally conditionally approved by the Securities Regulatory Commission's M&A Committee. According to public information of

, Yaowang Network was established in November 2010 and is a comprehensive digital marketing service provider. The company's main business includes Internet advertising and agency services. On December 14, 2015, Yaowang Network was listed on the New Third Board; in March 2017, the company terminated its listing. According to the website of Yaowang, Ma Chao, who "cracked counterfeiting" in the conference call, is currently the secretary of the board of directors of Hangzhou Yaowang Network Technology Co., Ltd. and graduated from Shanghai Jiaotong University with a major in financial mathematics. Prior to 2016, Ma Chao was engaged in risk control work at the Capital Operation Center of Industrial Bank Headquarters, as a researcher at Shanghai Xinquan Investment Co., Ltd., and as a senior business director of Ping An Securities Investment Banking Division. Since May 2016, Ma Chao has been the secretary of the board of directors and investment director of Hangzhou Yaowang Network.

On Saturday, February 20, the company told reporters that the current situation is still being verified and it is not convenient for specific disclosure.

Huachuang Securities: Communicating with listed companies to seek forgiveness

occurred the above-mentioned "counterfeiting" incident, and the focus of public opinion was on Huachuang Securities.

A reporter from the Beijing News tried to contact Huachuang Securities. The person involved, Pan Wentao, hung up the phone. After the Huachuang Securities office got on the phone, he heard the words "conference call" and hurriedly said that he would not accept the interview now and hung up the phone.

Afterwards, a reporter from the Beijing News called Dong Guangyang, director of the Huachuang Securities Research Institute, and he said to the fake executives of the conference call that he did not receive a lawyer’s letter from a listed company. After the incident, from yesterday to today (February 19) Until February 20) has been communicating with listed companies, seeking to reach an understanding. The compliance regulations have been enforced, but the expert’s identity is indeed not verified. This matter including specific details will be checked.

Huachuang Securities Research Institute issued a special statement on February 20th: On the evening of February 19th, the media research team of Huachuang Securities Research Institute held an industry exchange conference for institutional investors, with the theme of MCN industry overview and business. Mode etc. The person invited to the conference to introduce the situation is Gu Chenmou, who was recommended by a third-party expert company and once served as the product manager of the "Micro Alliance" platform of Yaowang. However, our relevant responsible personnel have not grasped and verified that he has resigned from Yaowang. Pan Wentao, a media researcher who presided over the meeting, introduced him as a "distance network expert". After communication and verification with Yaowang Network, it is confirmed that Gu Chenmou has resigned from the company. In the statement, Huachuang Securities stated that it has ordered the researcher to suspend and activate the accountability mechanism, and apologized for the adverse effects caused by the incident.

It is reported that Pan Wentao, an analyst at Huachuang Securities at the center of the incident, has a master's degree in economics from Tongji University. He once worked for Guojin Securities and joined Huachuang Securities Research Institute in 2017. In November 2019, the Pan Wentao team of Huachuang Securities won the first place in the media industry for emerging analysts in the first Sina Golden Unicorn Best Analyst Selection.

mistake or intentional? Industry insiders think it’s hard to say

. “This kind of situation can only be said that the parties involved are too shallow and naive.” An institutional investor and a fund strategist of a fund company told the Beijing News reporter that it would invite fake executives. The matter is an individual phenomenon in the industry. Now the investigations of listed companies by securities firms are public, and the information is transparent. It is difficult to understand such things.

Regarding whether Huachuang Securities knew about it, the strategist said, “There is such a possibility, but it is hard to say now. However, this kind of thing happens, it shows that the company’s internal control is average. Large brokerages rarely do this kind of thing. The approval process is very strict.” Another institutional investor of

also said that this situation is not common in the industry. I don’t know if they (Hua Chuang) are unintentional or intentional, but the person posing as a senior executive may have Questions, even after leaving their jobs, they even came out to speak under their guise.

He believes that people who pretend to be senior executives to participate in such activities are rich, and there are many. "There should be thousands of people, just talk for half an hour."

So, how did this fake executive come from? What is the "expert database of institutional platform" mentioned by Huachuang Securities in the conference call? A staff member of a securities firm research institute disclosed that some securities companies have their own expert teams and do not need to cooperate with third-party expert institutions. There are also some brokerageHome think tanks cooperate to invite experts. Since analysts are familiar with the executives of listed companies, the experts invited by third-party platforms are mainly listed companies or people in the industry chain.

“If the expert database is fraudulent, it is easy for institutions to invite fake ones.” Another brokerage person told reporters that expert companies often share introductions through internal resources and invite experts from the platform, usually by the company, but analysts and Sales will also find some. “Sometimes expert companies don’t know whether the experts are true or not.” She said, generally listed companies, the information will be more open and there will be less false elements, “but if it’s some start-up companies, or companies listed abroad It's hard to say. Unless you can make sure that someone who comes here knows, it's really hard to tell the authenticity." A fund manager of

told reporters that there are now a lot of third-party expert libraries. If the verification is not done before, there may indeed be fake executives. In actual operation, according to the buyer's feedback, there are also false experts. However, he said it was “inconvenient to disclose” which institution it was. A fund researcher of

told reporters that this may be related to the nature of the industry. For example, industries with relatively complete official data disclosures such as steel are not prone to such problems, but some emerging industries with poor data transparency may be unavoidable. When the seller invites experts, it should and must confirm the identity of the other party. Of course, the matter has already come out, which has a negative impact on the reputation of all parties.

Beijing News reporter Zhang Siyuan Zhang Zeyan Zhang Shuxin Pan Yichun Gu Zhijuan

editor Zhao Ze proofreading Li Shihui