first report a few movie titles: "A Hundred Million Years Before History", "Transforming Mechanics", "Aliens vs. Galaxy Hunters", "Da Vinci Treasures", "Thirty Thousand Miles Under the Sea", "The 2012 End of the World", "American Warships", and "Rim of the Atlantic" ...... Is the first reaction very familiar, but it feels like something is wrong?
Okay, let’s announce the answer. The above films are all produced by a film company called The Asylum based on the "IP" works produced by Hollywood movie blockbusters every year...
They have since copied Spielberg’s "War of the World". 》After selling 100,000 copies, from then on, upholding the concept of "high concept (excellent creativity)" and "low cost (five cents special effects)", focusing on the business of copycat movies...
(left: Pacific Rim Right) : Circum-Atlantic)
We all know that whether a movie can achieve commercial success is largely due to luck. And since The Asylum has tasted the sweetness by shooting a blockbuster film, they have created their own unique business model.
Generally speaking, the cycle for The Asylum to produce a movie is 4-6 months: determine the creativity, get the budget, confirm the screenwriter, form the crew, and spend about two weeks on to shoot . The budgets of these films are mostly controlled within one million U.S. dollars and can produce 10-15 films per year. Due to the advance payment system and strict budget control, The Asylum claims that has never lost money .
Take the Hollywood blockbuster "Super Warship" as an example. The owner lost 200 million US dollars at the box office, but The Asylum's "American Warship" actually earned 50% in addition to the cost recovery, which is 250,000 US dollars...
(Left: Titanic, Right: Titanic 2)
After 2005, The Asylum produced a large number of knockoff movies that resemble blockbuster movies, such as "One Piece" which resembles "Pirates of the Caribbean 2: Treasure of the Dead", and "Da Vinci" "The Code" oil "Da Vinci Treasure", and "High School Musical: Graduation Season" at the same time as "Sunday College Musical". Compared with the "Li Kui film", the "Li Gui film" has more violent images.
(left: Transformers, right: deformed steel)
What's interesting is that most of the company's "cottage movies" have been produced before the originals are released and can be released first. The boss of
said that they did not install spies in major production companies, but just gave them a little imagination. Their materials are all materials that can be seen by the public, such as the title, poster, genre, brief introduction, etc. announced during the movie promotion. Based on the general content of these ideas, they then set the plot according to the guess, "Our content is completely original. It just borrowed their concept. "
(Left: I am a legend, Right: I am the ending)
Of course, because of the unscrupulous "cottage" of various blockbusters, The Asylum Company has also suffered a lot of lawsuits. In 2012, Universal Pictures sued The Asylum's "American Warship" for infringement of "Warship". The company retorted: "We were working on "American Warship" a year ago. There was no news from Universal Pictures at that time. "This lawsuit ultimately only made The Asylum Company change the name of the film to "American Warship."
(Five cents special effects in Atlantic movies...)
In 2012, "The Hobbit Age" went online and sold DVDs on November 11, 3 days before "The Hobbit" was released in North America. "The Hobbit" filmmakers take The Asylum company to court, and the company believes its film is legal, Because the "hobbit" in the film is not the hobbit described by Tolkien.
"The Age of The Hobbit" was filmed based on a real human subspecies-Flores discovered in Indonesia in 2003. This race is collectively referred to as the "Hobbit" in the scientific community." Finally , They were judged as "fair use under the protection of law and tradition."
We can only sigh about this, hooligans are not terrible, but they are afraid that they have a culture...
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