Affected by the epidemic, the longest Chinese New Year holiday in history, TV ratings hit a new high.
Article | Little Bear
Spring Festival holiday and the epidemic have affected the TV ratings. When people across the country responded to the call to live at home, watching TV became the most extensive recreational choice. According to data from CSM National Network, the total viewership rate for the Spring Festival in 2020 reached a new high, rising by 18.1%, the average daily viewing time per capita increased by 30 minutes, and the cumulative audience size in seven days reached 1.032 billion, accounting for 80.6% of the country's total TV population. Affected by this, the ratings of TV series and variety shows last week have reached a high level, among which the single-day ratings of TV series have even reached a new height that has not been reached recently, refreshing the ratings record since 2020. The
two-level top network comprehensively closed last week. The post-holiday network comprehensive market needs more top programs to play a leading role, and the market expects the blood of new programs; the online drama market is extremely active during the Spring Festival holiday, and the three major platforms of Aiyouten The drama contends and presents a rich online drama feast for the audience.
TV variety shows:
suspended broadcasts of some variety shows
epidemic prevention programs have a high degree of attention
Under the epidemic, some variety shows were suspended to make way for increased news programs. In this context, the special program prepared by Satellite TV to fight the epidemic is favored by the audience and the ratings are quite high.
Since last Thursday, Beijing Satellite TV’s daily launch of the "Special Report on the Fight against New Coronavirus" has received high attention. The special program of only ten minutes has received more than 1.7 ratings every day after its launch, and the audience attaches great importance to the progress of the epidemic and the promotion of epidemic prevention knowledge. Hunan Satellite TV, Dragon TV, Hubei Satellite TV, Zhejiang Satellite TV, Jiangsu Satellite TV and many other provincial satellite TV platforms have also launched special reports on the fight against the epidemic, which have received high attention.
Source: Satellite TV Xiaoludian (the same below)
On Friday, "Singer", which was originally scheduled to be broadcast on the same day, was postponed. During the broadcast of variety shows, "Starting from the Earth" and "My Girlfriend 2" were on the ratings All remained above average. The ratings of "My Girlfriend 2" has increased compared with the previous issue.
On Saturday, programs such as "Happy Camp", "Roaming" and "The Great Wall" were also suspended. Except for regular programs, no variety show has a rating of 1. The ratings of "If You Are the One" and "Sound on the Scene 3" are all above 0.9, and the vertical comparison is at the average level of related programs.
Sunday became the highlight of the weekend variety show. After the high ratings of "Our Song", the "Gleeful Comedian 6" that was received has been very popular for two consecutive weeks. Last week, it became a full-week variety show again with a score of 1.876 champion. The ratings of "New Blind Date Conference" are also quite impressive, with a score of over 1.2, which made it rank among the best in all-week variety shows and became the best score in last week's blind date show. The ratings of "Everyday Upward" remained at the previous average level, but its Weibo and WeChat indexes ranked first last week.
CCTV adjusted the schedule during the Spring Festival holiday and launched many programs with brand symbols. The ratings of "China Poetry Conference 5" have been above 1.5 for many consecutive days in CSM59 City; the final of "Host Contest" has also caused widespread discussion on social media, and the ratings have exceeded 1.6 for two consecutive days.
Source: These things on satellite TV
last week, the TV variety show Kuyun live broadcast attention did not break 1. "Sound on the Scene 3", "My Girlfriend 2", "New Blind Date Conference 3", "Happy Comedian 6", "Everyday Upward" and other programs ranked high in the system, and their results were similar.
Source: Kuyun Interactive
webcast, "My Girlfriend 2" is the only program with a weekly broadcast volume of over 100 million, and it has the highest Baidu index. "Happy Comedian 6" is no different on the Baidu Index.
Source: Hunan Satellite TV Mango fishing
TV series:
Chinese New Year holiday episodes are very popular
ratings record set again
Spring Festival holiday program scheduling adjustments have a certain impact on the episode broadcast schedule, but the overall ratings of the TV series are still quite high Location. The launch of the new drama last Monday has added firewood to the already popular TV drama market.
CSM59 city ratings broke 2 for the current TV drama market is no longer a novelty, Friday and Saturday are two days apartThe ratings of two dramas exceeded 2. Generally speaking, the ratings of dramas during the Spring Festival holiday are relatively optimistic, and the extension of the Spring Festival holiday is regarded as positive to the ratings to a certain extent.
Source: TV Xiaoludian
Beijing and Shanghai's "New World" has a considerable audience rating last week, and it is the drama with the most ratings in the week. The ratings for many days exceeded 2, and the best score reached 2.2+. The broadcast results of "New World" appeared to be more dazzling in CSM59.
"The Next Stop Is Happiness" broadcast by Hunan Satellite TV is also very high. On Thursday, the drama's single-day ratings reached 2.432, which is the highest record of recent TV drama ratings. The absolute ratings of "The Next Stop Is Happiness" stayed above 1.8 throughout the week, which is the upper-middle level of the Five Davids. The drama is very popular on the Internet and has become a dark horse in the Spring Festival holiday.
"Not Enough for Love" broadcast by the two Jiangsu and Zhejiang satellite TV stations ended on Saturday. Although the latter ranked at the bottom of the five David TV, the absolute ratings of the two TV stations are still above 1.5. The new series "Decision Court" is still being broadcasted by Jiangsu and Zhejiang partners. The performance gap between the two stations on the first day of broadcasting is large: Zhejiang Satellite TV's ratings on the first day are nearly 2, second only to Dragon TV's "New World"; and the drama is viewed on Jiangsu Satellite TV. The rate is 1.69, ranking fifth.
On February 4, the China Audiovisual Big Data System of the State Administration of Radio, Film and Television announced the ratings results for the two weeks from January 18 to January 31. During the Spring Festival holiday from the 25th to the 31st, "New World" surpassed the "Peerless Twins" broadcast on the CCTV TV series with a ratings of 1.646 and won the first place on the list. The latter's ratings also broke 1. This result shows that "New World" is indeed quite popular during the Spring Festival.
"The Next Stop Is Happiness" and "I Haven't Loved Enough" achieved ratings of 0.8+ and 0.7+ respectively in this system, which is still far behind the "New World".
Source: China's audio-visual big data
Cool Cloud live broadcast attention has not significantly increased due to the Spring Festival holiday, and only one episode of "The Next Stop Is Happiness" has exceeded 1 attention, and "New World" has two channels throughout the week. Simulcast attention is all in the order of 0.7, and the live broadcast attention of "Decisive Court" and "Not Love Enough" is not prominent.
Source: Kuyun Interactive
webcast, "New World", "Peerless Double Pride", and "The Next Stop Is Happiness" are very popular. Among them, "The Next Stop Is Happiness" has three major indexes: WeChat, Weibo and Baidu. Zhongjun is far ahead, and the Weibo and Baidu indexes of "Peerless Twins" are also quite impressive.
Source: Hunan Satellite TV Mango fishing
Network Variety Show:
Two-head website comprehensive end:
After the festival, the market is waiting for blood. The number of online variety shows currently broadcast is not abundant, and the online variety show market after the Spring Festival needs fresh blood.
Source: Guduo data (the same below)
Following the pre-holiday closing of "Wonderful Flower 6", "Star Detective 5" and "Tucao Conference 4" also ushered in their closing last week. So far, the leading lineup of Q4 Netsports composed of "Actors, Please Be Here" and the above three programs has all ended. In the closing period, "Star Detective 5" and "Tucao Conference 4" remained in the top two of the online comprehensive hot list.
's strong lineup of "Star Detective 5" in the final period has increased its commentary, reaching 60,000, making it the most commented and most discussed program of online variety shows recently. The program has a weekly broadcast volume of 350 million, surpassing all the TV variety shows and online variety shows that have been announced at the front desk.
"Trend Partners" is the only seedling of the top program that iQiyi is still broadcasting this week. The popularity of the program surpasses the already-closed "Qihuashuo 6" and ranks third in the overall popularity of the week. The program has a clear lead in both Weibo and Baidu indexes.
is also a multi-platform simulcast of "Wife's Romantic Travel 3", which is also a reality show, and it performed prominently in the programs broadcast during the week. "Actress School" is coming to an end on Youku, and it is the only acting program on both ends of the current network. The
e-sports program "Ultimate Master" has been broadcast on Tencent Video for several weeks. The program is highly professional and has not yet broken the circle and entered the public eye. However, the number of comments over 5000 may indicate that the program has also caused some discussion in the circle.
Source: Hunan Satellite TV Mango fishing
Web drama:
Costume online drama still accounts for half of the country z4The z
online drama market became lively during the Spring Festival, and the overall popularity of online dramas was relatively high. At present, ancient costume web dramas on the market occupy five seats in the top ten hot drama series, and IP has developed into a popular web drama on-air. Source of
: Guduo data (the same below) In
costume online dramas, "Under the Jin Yi" was the most popular last week, with up to 140,000 comments proving that it has aroused wider discussion among the audience. Shortly after the launch of "The Great Master of the North Spirit Youth History" starring a young idol, it quickly became the top few on the hot list, and the number of comments was even higher than the former. "Three Lives and Three Worlds Pillow Book" and "Jian Ye 2" also gained high popularity on the online platform.
's current top ten online dramas all come from the development of IP video. "Under the Brocade", "Beiling Youth's Aspirations", "Celebrating More Than Years", "Jian Ye 2", "Walking with Blood", "Chinatown Detective" and "Penglai Room" were adapted from novels, comics, movies and other literary genres; and "Love Apartment 5", "Three Lives III Pillow Book" and "Country Love 12" are the continuation or redevelopment versions of the series. It can be seen that IP development has become the main source of recent web dramas.
During the Spring Festival, You Aiteng continued to make efforts in the field of online dramas, and the current online drama market is almost evenly divided. In addition to the two co-broadcast dramas "Under the Brocade" and "Celebrating More Than Years", in the top ten hot dramas, Iqiyi accounted for 3, Tencent Video accounted for 2 and Youku accounted for 2.
's more popular dramas also received a high volume of broadcasts. "Three Lives Three Worlds Pillow Book" has a weekly broadcast volume of 850 million, which is the highest volume of TV series announced last week, including TV series. "Under the Jin Yi", "Jian Ye 2", "Celebrating Yu Nian", and "Peng Lai Room" have played over 100 million. Mango TV is not broadcasting many new online dramas. "As a Fat Man" and "Please, Please Love Me" received 100 million and 74 million views respectively. In terms of
index, "Under the Jin Yi" won the Weibo index champion, and "Three Lives III Pillow Book", "Love Apartment 5" and "Want to See You" are at the same level. "Love Apartment 5" won the first place in Baidu and WeChat Index, which leads other programs by an order of magnitude.
Source: Hunan Satellite TV Mango Fishing
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