Qianjiang Evening News. Hourly News Correspondent Ai Youyou
Affected by the epidemic, popular movies have been withdrawn from the Spring Festival stalls. Although the Spring Festival stalls on the theaters no longer exist, the Spring Festival is still there. In response to the call for epidemic prevention and control, the public has changed the traditional way of visiting relatives and friends, entertainment and consumption, and the gap in spiritual food needs urgently needs to be filled. Online movies that can be watched on a mobile phone and a computer have become the best channel for people to watch movies during the Spring Festival by virtue of their natural advantages. "Xin Qiji 1162", "Donkey on the Tree", "The Bloody Battle of the Thirteen Generals of the Han Dynasty at Shule City", "The Thirteen Generals of the Han Dynasty 2 Beacon Border City", "The Big Dream Westward Journey", "The Big Dream Westward Journey 4 Fu Yao Ji", "Save Wukong", etc. A large number of excellent films that demonstrate the national spirit and inherit traditional culture have emerged, becoming the mainstay of providing film spiritual food for the public, and also producing positive social benefits and market value.
According to the observation of film market participants, online movies have been labeled as shoddy, but in recent years, they have been guided and supported by the national authorities and have gradually developed in a healthy manner. It’s not difficult to see from excellent works such as "Xin Qiji 1162" and "The Bloody Battle of Shule City" on mainstream video platforms such as iQiyi and Youku in the Spring Festival file, it is not difficult to see that online movies have already assumed the social responsibility of cultural products. Established a strong positive energy value. At the same time, in this special Spring Festival file, due to the anxious atmosphere of the epidemic, iQIYI’s "Big Dream Westward Journey 4 Volunteer" and "Saving Wukong" and other "family happy" online movies, comedy roles have received widespread attention and love from the public. The comedy atmosphere and elements fill the audience's demand space. The great progress of
excellent online movies from content to production has been accepted and affirmed by the majority of moviegoers, and even the ratings are not inferior to the blockbuster movies. "Xin Qiji 1162", which was broadcast on iQiyi for more than a month, is the most influential online movie since the beginning of this year and caused the biggest splash on the Chinese New Year online platform. It has received impressive high traffic, high popularity, high box office and good news. Word of mouth, online traffic exceeded 30 million, the actual number of movie viewers was nearly 5 million, the effective conversion rate of viewing was as high as 16%, iQiyi movies scored 8.1 points, Douban scored an eye-catching 6.6 points, and the box office accounted for nearly 12 million yuan. "Xin Qiji 1162" uses full character images, twists and turns plots, and a deeply restored spiritual outlook to demonstrate the ideals, responsibilities and responsibilities of Chinese historical heroes.
's "Blood Battle of the Thirteen Generals of the Han Dynasty", which was released on Youku platform, is a precedent work in the theme of historical heroes, and it has also won a good reputation at the box office. The film is based on the real incident of thirteen soldiers returning to Yumen. The Han war god Geng Gong led three hundred Han soldiers to stay in the isolated city for more than 200 days and successfully resisted the attack of 20,000 Huns. The film conveys the Chinese nation’s determination that people who commit crimes against me will be punishable even if they are far away, and that the people of my people will be saved even if they are far away. It reproduces the heroic spirit of the heroes of the Han Dynasty to defend the country without fear of life and death, even with its core spirit of "blood, home and country". Put it now, it is still the indispensable soul of the nation in the new era.
In the special period of epidemic prevention and control, online movies also present a healthy and wonderful cultural feast with rich and diverse content, for the people to relax their tense emotions while waiting for the warmth of spring to bloom. For example, "Big Dream Westward Journey", "Big Dream Westward Journey 2 Iron Fan Princess", "Big Dream Westward Journey 3 Adventures of a Daughter Country", "Big Dream Westward Journey 4 Volunteers", "Saving Wukong" "" and other series of movies have been very popular since its release on iQiyi. This year’s Spring Festival file has become the best family fun big IP movie. Its relaxed, humorous and warm tones have created a family joy for many movie-watching families. Atmosphere.
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