After "囧Mom", there are 14 blockbusters to watch for free, and the video platform is afraid to be on pins and needles

wen/Xiaobai Yueyu S sister original debut, please do not reprint

A "囧Mom" is really a lot of eyeballs: file up, file withdrawal, guarantee contract, hand over people...

13 Spring Festival blockbuster movies are exclusive for free!

Those old memories that killed "Detective Chinatown", those classic "Charlotte Troubles" that have been happily walking through, and even "Crazy Aliens" that has to pay for it, are now all free to watch!

Byte is beating and even spare no effort to release ruthless words: free online Spring Festival files, please people all over the country to watch movies.

The free pies that fell from the sky made the audience applaud, but the video platform was on pins and needles. Is watching free movies a weakness in advance on-demand or a benefit of watching movies at home?

is free, is it weak or tasteless?

The person who spends money is not a god, but a grandson.

Since the "Chen Qing Ling" became popular, the membership system has started to show up. When Fan Xian stepped on the screen of the video site, it was ahead of time that the members watched the advertisements more intensely, not the members. Pay again.

Until now, there are still people who have lingering fears: don't let them know that "Qing Yu Nian" is on fire, or else there will be a moth.

finally cultivated the appreciation of paying for high-quality self-made content, and it was wiped out for a while. The frustration of watching pirated editions rather than pre-demand was finally solved in new media.

Free movie watching on new media, but there are two subversions and interpretations:

1. Online cinema subverts the conventions of new media in the past, an APP solves everything you want, shakes the video platform’s advanced on-demand cheese, possible group And attack it, it may break through innovation.

2. Buy the copyright and watch it for free. The people who enjoy the blessing are still the audience, and the people who spend money can also be the uncle.

For the video platform, this is an innovative move, full of opportunities and challenges, and there is still a story.

As early as 1997, the rise of video payment took root in the United States and affected the country. There are two video payment models abroad: Netflix's content wins by members, and YouTube's word-of-mouth effect depends on advertising performance. This form of

has its own strengths. When Netflix's original film and television "House of Cards" took the lead, the price skyrocketed, and the number of subscribers continued to increase. Netflix, a content-winning tycoon, earned 15.8 billion in 2018 alone. U.S. dollars, the number of paying members increased by 9.6 million in the first quarter of 2019, and the fragrant meal of member payment began.

, as another model of making a fortune, YouTube can’t stand loneliness. The UGC boss, who has always been firmly in the advertising revenue, tried the membership fee trial in 2015. The members enjoyed free advertising to watch original and homemade content. It successfully broke through through membership channels, monthly buyouts of song downloads, etc. The person in charge of the original content of the future development clearly went to "video on demand development", and the signs of video on demand appeared.

This is the origin of membership payment. The former has to worry about acquiring members, while the latter’s membership payment is just on the cake.Icing. The battle of the two big brothers has given a lot of inspiration to domestic video platforms, such as membership payment and advanced on-demand broadcasting. However, whether foreign on-demand broadcasting is a membership system plus a member, or pure and simple, is not known.

Free online cinema looks like a spark, but it is enough to start a prairie fire. Not only do you have to pay, you do not need to broadcast, but you can also enjoy excellent Spring Festival movies. This is undoubtedly a head for the video platform-seeking welfare and treating parents well.

Compared with piracy, you can look at the original with an upright look. Compared with the original, you can straighten your waist without paying for it. This is enough to touch the tension of the gods. Now innocent, there will be changes in the model and the chain of the film and television industry. If changing a lifestyle is a trivial matter, but changing an industrial chain is a major matter. This is why the spark of free viewing of new media can start a prairie fire.

Either use the vertical and horizontal approach and joint innovation like Guiguzi; or use the antagonistic technique like the Mohist school and do the opposite. In any case, time will prove everything, and the future may be the weakness of the video.

Some people see opportunities, others see challenges. We protect original content and are willing to read high-quality works and absorb more nutrients. This is the root of paying for training. Compared with getting it at hand, paying is more tasteful.

But the arrival of free viewing seems to be a risk.

is free, is it a benefit or a loss for watching movies?

There is no free lunch in the world.

Free viewing seems to be a win-win situation. It contributes benefits, wins word of mouth, and provokes the backbone, but at the same time, the concept of free is often easy to lose.

’s human nature’s petty and cheap psychology cannot be erased for thousands of years. It takes into account the audience’s demand for free, provides high-quality free copyrights, and wins the reputation of being kind. For example, with the advent of "囧Mom" and "Crazy Alien", you can even have a feast for the New Year's movies that have been withdrawn, live a peace of mind, and watch a movie that the video home does not have.

The concept of online free cinema will really have a day when offline theaters will be leveraged. Word of mouth is full of rave reviews. It seems that I have forgotten why I paid for knowledge.

It is a different interpretation of this old saying. If you gain more enjoyment, you will also lose the original intention. The popular knowledge payment was to avoid piracy and support the original.

This is a kind of consciousness, genuine thought. The fluke probability psychology of paying for knowledge in the past is nothing more than spending less money than other places and enjoying better services. Now this consciousness may gradually fade.

No matter what, as the audience we enjoy the pleasure of welfare, don't forget the original intention at that time.

In any case, the new development of online free cinema is likely to be the second YouTube.

No matter how small the power is, there is a huge energy. I am Xiaobai Yueyu S. I believe in the power of words.

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