On the morning of February 3rd, Beijing time, the 54th Super Bowl (SUPER BOWL) was held at Hard Rock Stadium in Miami. The 49ers from San Francisco played against the Kansas City Chiefs. In the end, the Kansas City Chiefs made a big reversal in the fourth quarter, winning 31 20 defeated the San Francisco 49ers, after 50 years, won the Lombardi Cup for the second time.
Because the main color of the team uniforms of both sides is red, this matchup is also called the "double red club" in rugby circles by Chinese fans.
Exciting games, star-studded midfield shows, "ultimate trailers" of various blockbuster films, fascinating advertisements, etc., are interweaving together to play the strongest sound of this NFL Super Bowl's "golden absorption".
This sports event known as the "Spring Festival Gala" in the United States has also attracted the attention of many Chinese. On the Weibo hot search list today, "Super Bowl", "Mulan Ultimate Trailer", and "Shakira Midfield Performance" rushed into the top 50 Weibo hot searches.
What are the highlights of this Super Bowl worth paying attention to? For the marketing industry, what enlightenment can Super Bowl marketing give the industry?
Audio-visual feast-Latin double squat on the same stage, full dance!
In addition to exciting games, the halftime show at the Super Bowl is the focus of public attention every year. The 2020 SUPER BOWL Halftime Show is sponsored by Pepsi.
This year, Colombian Shakira and Puerto Rican Jennifer Lopez, two Latin divas, were on the same stage and presented a beautiful audio-visual feast for the audience.
Shakira first kicked off the first half of the show with a red shirt, performing a series of classic songs such as "She Wolf";
and Jennifer Lopez appeared in the pole dance performance and performed in a series of hot songs. During the dress-up show, not only the 11-year-old daughter Emme came on stage to help out, the classic song "On The Floor" also aroused a warm response from the audience.
In the end, Shakira and Jennifer Lopez wore gold and silver stage costumes and joined forces to light the stage, and finally ended in a perfect curtain call in "Waka Waka".
advertising feast-paying attention to
From 158.4 million US dollars in 2005 to 336 million US dollars in 2019, the total amount of Super Bowl advertising has increased, and it has also witnessed the increasing willingness of major advertisers. As the most watched sports event in the United States, major advertisers will naturally not let go of this marketing opportunity.
As early as November 26, 2019, 77 advertising spots for the 54th Super Bowl were sold out, refreshing the fastest rate of advertising sold out in 9 years, which also made Fox later had to add more inventory to satisfy Advertiser’s delivery needs.
In the advertising feast of this Super Bowl, we have selected a few interesting creative advertisements to share with you.
Crisis Handling No 1. Genesis
Hyundai's Genesis brought ads, not the most creative in this Super Bowl, but they are worthy of praise for their crisis handling ability.
On the eve of the launch of the Genesis ad, Bryant’s helicopter had an accident, and because the first shot of the ad to be launched was the helicopter, Genesis decisively removed the ad and remade it in order to avoid causing bad emotions and public opinion. (Interested readers can search for the ad by themselves)
Trump & Bloomberg: Presidential elections are also advertised!
This is the year of the presidential election of the United States. In order to win the hearts of the people, the most economically powerful candidates of the two partiesTable: Trump and Bloomberg each spent more than 10 million US dollars to purchase 60 seconds of advertising time for audiences across the United States.
(Screenshot of Bloomberg advertisement)
(Screenshot of Trump advertisement)
Among them, Bloomberg tells a story about anti-gun violence in 60 seconds, and Trump uses two 30-second advertisements respectively. It tells the story of the outstanding performance of the US unemployment rate falling to the lowest point in 49 years and wage growth reaching the highest level in 10 years, as well as the story of criminal justice reform.
OLAY
, a voice for women, at this Super Bowl, P&G’s OLAY brought a commercial called "MAKE SPACE FOR WOMEN", and the former NASA astronaut and artist Nicole Stott (Nicole Stott) Actress Busy Phillipps and YouTube personality and late-night host Lilly Singh (Lilly Singh) endorsed the new ad.
In fact, in the Make Space For Women project, Olay not only encourages and supports young women who are committed to STEM (science, technology, engineering and mathematics), but also promotes the company’s sense of mission by the way, just by tweeting Text @Olay Skin Make SpaceFor Women, the company will donate $1 to the organization.
is the most touching: Lucky Wang Xingren
American auto supplies giant WeatherTech spent 6 million US dollars (about 41.62 million yuan) to buy the 30-second golden advertising period of the Super Bowl to produce an advertisement called "Lucky Dog".
This advertisement was produced and broadcasted by CEO David to thank the University of Wisconsin Veterinary College for saving his pet dog and to raise funds for the university's veterinary aid project.
Thanksgiving moment-tribute to Kobe
Although Kobe has left, the spirit of Mamba will live forever.
Although it is American football, before the opening of the Super Bowl, players from the San Francisco 49ers and the Kansas City Chiefs stood on the 24 yard line to observe Kobe in silence. The big screen showed photos of Kobe and the other eight victims. There were many fans watching the game wearing Kobe Lakers jerseys and even Kobe high school jerseys.
blockbuster feast-the ultimate trailer is staged in turns
In this Super Bowl, Disney "Mulan", Marvel "Black Widow", "007: No Time to Die", Universal "Speed and Passion 9", Paramount " Big Aspirations 2: The Lone Ranger, "Little Yellow Man with Big Eyes 2" and other blockbuster movies have released blockbuster trailers, making movie fans a sense of anticipation.
"Mulan"
Release date: March 27, North America
"Mulan" ultimate trailer, for the first time showing the fall of the northern city, Mulan disguised as a man, acting in the army, shouting the plot of "loyalty and true". The film will be released in North America on March 27.
"Little Yellow Man with Big Eyes 2: The Rise of Gru"
Release date: North America July 3rd
"Little Yellow Man with Big Eyes 2: The Rise of Gru" has released a Super Bowl promotional video today, and the full trailer will be released today. It was announced on Wednesday, and the film will be released in North America on July 3.
"Black Widow"
Release time: May 1st, North America,
In the 30-second preview of "Black Widow" released in the Super Bowl, the widow said "You don't know everything about me" )" The handsome lines started his own chapter. Long before the "Avengers", the widow sister had a "family", this time she will be withThey fought side by side, and the villain imitated the master again. The film will be released in North America on May 1.
"007: No Time To Die (No Time To Die)"
Release time: UK April 2; USA April 8
The latest chapter in the classic spy action series "007: No Time To Die" is released The Super Bowl trailer, which is the twenty-fifth film of the "James Bond Series", will be released in the UK on April 2, 2020.
"Fast and Furious 9"
Release date: May 22, North America
In "Fast and Passion 9," except for the return of Han (Jang Sung-ho), Saifu (Charlize Theron, Dominic) and others The "brother hatred" relationship between Treto (Van Diesel) and Jacob (John Cena) will be an important feature of this movie.
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In this Super Bowl, what other high-energy moments or commercials that impressed you to share? Welcome to leave a message in the background or at the end of the article to participate in the interaction.
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