The Samsung flagship experience store (The Bund), the largest offline store for Samsung mobile phones, announced on February 2 through the official WeChat account that out of cautious consideration and according to the latest recommendations of health experts, it will be temporarily closed from now until February 9. The store said that during the epidemic, you should avoid going out, and if you need to buy equipment, you can choose an online store. This flagship store officially opened on October 18, 2019.
On February 4, a reporter from Nandu logged on to Samsung's official website and found that the reservation service for mobile phones on Samsung's official website has also been suspended and will not resume until February 9.
Southern Metropolis reporter logged on Apple's official website in China and learned that Apple officially announced that, based on recent public health and prevention considerations, all Apple Stores in mainland China will be temporarily closed from now until 24:00 on February 9. This is also another anti-epidemic action following Apple’s announcement a few days ago that it temporarily closed several of its retail outlets directly under Apple Stores in China (Nanjing, Fuzhou, and Qingdao). In addition to Samsung and Apple, domestic mobile phone manufacturers have also been affected by the outbreak. Xiaomi announced a few days ago: The National Mi Home will be closed from January 28, 2020 (the fourth day) to February 2, 2020 (the ninth day); it will resume business on February 3, 2020 (the tenth day), subject to adjustments , Will be notified separately.
On February 4th, Xiaomi said that Xiaomi Home has resumed business. The Southern Metropolis reporter noticed that the official WeChat account of Xiaomi House stated that starting from February 3, the business hours of Xiaomi House will be adjusted in line with the business hours of supermarkets. However, supermarkets in many places are still in the suspension stage, which also means that the affected Xiaomi's home stores have also been forced to suspend operations.
And Huawei Honor also told Nandu reporter that because many places are not open except supermarkets, some offline stores have indeed been closed. In addition, VIVO also stated that the direct flagship stores in severely affected areas have been suspended. It is uncertain how the suspension will be, and it is still paying attention to the development of the situation.
However, Huawei's terminal told Narada reporters that in order to better meet the needs of consumers in Hubei, Huawei opened 13 additional repair service centers in Hubei on January 31. Huawei mobile phone users can initiate self-service through channels such as the mobile phone's built-in service App, Huawei's terminal customer service WeChat official account, and Huawei's consumer business official website. At the same time, due to the impact of epidemic prevention and control and the efficiency of logistics in some regions, the maintenance period for participating in the "Buy Repairs" event is expected to be extended to 15-20 days. During the repair period, the store will proactively provide backup machines to facilitate users' communication. It is worth noting that traditional offline channels account for about 70% to 80% of sales for the mobile phone industry. Affected by the epidemic this time, offline sales may slow down greatly in the first quarter. According to the Strategy Analytics report released recently, China’s smartphone shipments in 2020 will be 5% lower than expected. Among them, China’s smartphone market shipments will decline by more than 30% in the first quarter of this year.
and mobile phone analyst Ming-Chi Kuo predicts that due to the epidemic, mobile phone shipments in the Chinese market during the 2020 Spring Festival will decline by about 50%-60% year-on-year, resulting in a high-water inventory of about 50-60 million units in the current channel. The outbreak of the epidemic has hit consumer confidence, and the demand for 5G replacement is worse than expected. He estimated that China’s mobile phone shipments this year will fall 15% to 310-330 million units.
: Southern Metropolis reporter Kong Xueshao
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