The mobile phone world changes second, Xiaomi becomes the biggest winner

In addition to China, the country with the largest smartphone sales in the world is the United States. However, this situation has changed recently. With a population of more than 1 billion and a rapidly developing economy, Indian mobile phone sales are steadily increasing. The latest statistics show that India’s mobile phone sales reached 158 million units in 2019, becoming the world’s second largest mobile phone market after China, officially leaving the United States behind.

Industry insiders believe that the rapid development of the Indian market is indispensable for the development of Chinese mobile phone manufacturers, and the prosperity of the Indian mobile phone market Chinese mobile phones have also benefited a lot and become the biggest winner. In particular, Xiaomi, which regards India as its second hometown, currently sells more mobile phones than the local area, and continues to be the champion of the Indian mobile phone market with 44 million units. The sales volume of Samsung, the former Indian mobile phone dominance, fell further, with its market share dropping from 24% in 2018 to 21%. Samsung was exhausted in the championship battle with Xiaomi.

In addition to Xiaomi, the Indian market performance of OPPO and vivo, which also comes from China, is also rising. In 2019, OPPO and vivo achieved rapid growth of 28% and 76% respectively. It is worth mentioning that the growth rate of OPPO's pro-son brand realme has made its competitors even more frightened, occupying 10% of the Indian market with a growth rate of 255%, and this growth trend seems to continue.

Chinese mobile phones represented by Xiaomi, OPPO, and vivo currently account for 72% of the Indian market. Apart from Samsung, there are no strong competitors, and local Indian brands have basically disappeared. Xiaomi is undoubtedly the biggest winner in the Indian market, followed by OV. The only one among China's top four manufacturers is Huawei's poor performance in India. Of course, we must clearly see that there are still many shortcomings in the high-end field of Chinese brands at present, and this is also a homework that needs to be strengthened in the future.