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followed! Following the official announcement of "Fat Dragon Crossing the River" after "囧 Mom", is collective boycott useful?
The first person to eat crab is always more eye-catching. This time everyone watched "囧 for free" After "Mom", apart from the popular cinema chains, most netizens still approve of this film very much. Although the Internet rating of this film has now dropped from the original 6.3 points to 6 points, it is obvious There are some extreme rhythmic directions in the score. Such a big movie that draws materials from the familiar middle-aged man and old stalk, but also embeds the eye-opening Russian scenery, is positively oriented, and has tears in laughter. , Actually one-fifth of people gave two stars, which is really outrageous. So the question is, is this kind of collective boycott useful in the end?
After seeing the direction, the second crab-eater followed , Director Wang Jing announced on the last day of January 2020 that his new movie "Fat Dragon Crossing the River" will be broadcast exclusively on iQiyi on the first day of February. This was before, and I couldn’t even think of it. It's because theaters were once the food and clothing parents of the film industry. He dominated the media habits of Chinese movie audiences. For decades, everyone has agreed that only by going to the cinema to sit down is the right to watch a movie. Everything else comes from They are all in pediatrics. They cannot be on the stage, cannot count, and cannot recover the cost.
In that case, why are there movies following "囧Mom"? The majority of theaters still care about movie webcasts so much, and some people even say Did they offend movie theaters all over the country? The reasons are nothing more than the following two points:
1, the established profit distribution model is broken
From now on, all movies have to be released in theaters before the copyright can be sold to online platforms. Yes, in other words, if you want to watch a blockbuster but don’t want to go to the cinema, you have to wait a month or more after the premiere. And all the time, the profit of the movie has always been the first to pay all the box office After the special business tax is over, then save 5% of the film special fund, and then give it to the movie theater, and pay about ten points of publicity expenses, and after other expenses such as broadcast rebates, only about one-third of the money is finally received. At the box office.
But if you don’t go to theaters and broadcast directly on the web, the movie will completely overcome all these restrictions. The copyright fees paid by the online platform go directly to the producer’s pocket, while the sales cost of the online platform is Directly into the pockets of the platform, they are at their own risk, there are not so many rules and regulations, and a lot of accounting and distribution links are missing. Although the established model is broken, this easy and trouble-free working method obviously makes the producer and the audience easier. I believe After tasting the sweetness, there will be more people who dare to eat crabs.
2, the traditional profit point disappears
order Traditional theaters are more annoying than these appearances. A blockbuster movie brings a huge passenger flow. Every time you watch a movie, the shops around the movie theater can get a lot of popularity, snacks, drinks, popcorn, etc. The sales profits are not small, and the entire business district is booming through the popularity of movies. If the core driving these are gone, then the entire business district will be affected. This is what the theaters really worry about.
borrowed a line from "囧Mom": Love is not about controlling and taking. The same goes for movies. No matter how the movie will go in the future, this form of entertainment will definitely not disappear. As for how the future will be presented, I believe that as long as we change the consumption habits of the masses, there is no need to worry about the future of movies. From the perspective of the people, you will never have to worry about being boycotted.
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