Sichuan Online reporter Guo Jingwen
Following "囧Mom", another theater movie made its online debut. On January 31, iQiyi and the producer of "Fat Dragon Crossing the River" jointly announced that the action comedy movie "Fat Dragon Crossing the River" originally scheduled to be released nationwide on February 14 was officially filed until February 1 for advancement. reflect. Users can log in to iQiyi APP for single point payment and watch movies online.
"Fat Dragon Crossing the River" is directed by "Catch Monster 2" action director Kenji Tanigaki, starring Donnie Yen, Mao Shunjun, Zhou Liqi, and Wang Jing. It tells the story of Hong Kong policeman Zhu Fulong who was overeating after being hit by a double blow by his career and love and turned into a 200-jin fat man. The story of being ordered to investigate the case abroad. Most of the film was shot on-site in Tokyo, which lasted 7 months, and the special effects production took 8 months. Wang Jing, producer of
, said, “At present, the whole country is actively fighting the epidemic and encouraging self-isolation. It is not appropriate and should not be released in theaters in the short term. In order to let the good films meet the audience as soon as possible, we decided to change to the online premiere.” iQiyi Said that in order to take into account the needs of users, film parties, and platforms, iQiyi launched a pre-screening, and the film will be uploaded to February 1 for online debut. For the film's subsequent theater online screening plan, the film production and distribution team will make further arrangements based on the comprehensive consideration of the epidemic situation and the market environment.
There is no doubt that the online premiere of theater-line movies is a "fatal blow" to theaters. Previously, the collaboration between Fang Huanxi Media and ByteDance, the producer of "囧Mom," had been unanimously boycotted by the theaters, calling it "falling into trouble" and violating industry rules. IQIYI will soon follow, will it usher in a "boycott" again?
IQIYI officially stated that the launch of the "advanced screening" model is also an active attempt to take into account the needs of users, film producers, and platforms-users can By choosing new movies in theaters in a convenient way and at a moderate price, the film owners can also obtain more revenue sources through more release channels. The effective operation of this model also helps to establish in the film field "attract users through high-quality films, and users pay for high-quality content to encourage film producers to launch more high-quality films. The platform can also obtain more high-quality films through direct and active interaction between films and users. A healthy development model of “multiple high-quality content and user viewing”. Song Jia, general manager of
iQiyi Film Center, said, “We hope that through the advanced point-of-view mode, we can attract excellent movies and meet the needs of users. This is the first. As long as it is an excellent movie that can be loved by users. "On the cooperation model, Song Jia said: "We are flexible and open. The cooperation of "Fat Dragon Crossing the River" took a very short time. iQiyi Films has always been adhering to the principle of'being the most reliable partner of filmmakers, for Audiences’ belief in providing the best movies. We hope to provide long-term services for users and film partners through the mode of advanced screening, and work together to cope with the current big test and future market challenges."
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