[ Xiaowei Film Review No. 32 ]
"囧Mom" will be released on New Year's Eve this year, which has basically become a well-known thing. As the last part of the "囧" series, Xu Zheng is also the last to "fire" this big IP. Although from the published posters, there are no familiar old faces Wang Baoqiang and Huang Bo, but joining Yuan Quan, Guo Jingfei and Jia Bing this time, the lineup is considered luxurious.
In order to promote the third play "囧Mom" directed by him, Xu Zheng can be described as doing everything, using the vibrato video, you can see the promotional video of him and the starring Jia Bing. You can even see a small video of him "condescending" and "encountering" with some current online live broadcast celebrities. The purpose is also obvious-to promote the new movie "囧Mom".
In addition to traditional roadshows, posters and other methods, in the latest issue of "Tucao Conference", Xu Zheng also "taken out" with the main actor in the film Jia Bing and Zhao Yinyin, who played the piano interlude of the film, on the show.
's painless "Tucao" is to pave the way for the promotion of "囧Mom"
"Tucao Conference" is characterized by the attending guests, including the main coffee, there are "slots" on their bodies, there are slots, only vomiting points , Or what else do you vomit? Among the guests invited in this issue, the main coffee is Xu Zheng, and the guests include Jia Bing, "national girl" Li Gengxi, Zhao Yinyin, director Wang Jing, talk show actor Wang Siwen, Cam and so on.
After reading this issue of "Tucao Conference", I summarized the "slots" of the distinguished guests: Needless to say, Li Dan, small eyes are always his "hidden pain", Li Gengxi removed his low education and some time ago. Outside of the "cigarette butt throwing incident", there seems to be no more slot. Wang Jing’s ten-thousand-year-old stalk is "making bad movies" and falling in love with actresses; Jia Bing's slot is not high, it is nothing more than a sketch that won the championship, but he is always tepid; Cam was complained in this issue There are also very few points. As for Wang Siwen, the last slot is only in appearance, and no amount of cosmetics can cover this low-level slot. The biggest "stalk" of
in this issue is surprisingly, after going around, back to Xu Zheng and Tao Hong. Of course, this "stalk" comes from "off-site audience" Duan Yihong. Back then, due to a bad background, I felt a little inferior. It is no secret that Duan Yihong had a crush on his classmate Xiao Taohong in the entertainment industry.
After many years, Xu Zheng mentioned it again in the program, which can be regarded as an open-minded "let down". In the program, Xu Zheng used his baldness to "open up" and raised the past that year to the height of "mutual appreciation". It has to be said that Shan Zheng's brother has a very high IQ. He joked: "Look at how good Tao Hong is, how perfect, he looks beautiful, has a cheerful personality, and is good at acting. The most important thing is that he is accurate in seeing people, is not afraid of falling, and has taste." "Ten years ago, the same face. Regarding the choice, Teacher Tao Hong chose me. It didn’t make sense. Teacher Duan Yihong, that’s right. You can’t always let those handsome guys with long hair do whatever they want, right.”
However, these are not painful. Itchy "Tucao" only. The "highlight" is still in the process of complaining, distinguished guests from time to time appeared to "support" Xu Zheng's new movie.
Wang Jing's inadvertent "Tucao" tells the "truth" of the business circle
This issue of "Tucao Conference", I personally think that Wang Jing's "Tucao" is the most interesting. He laughed at himself first. He did make a lot of "bad movies" over the years, but at that time, he made comedy films. They were all handsome guys. Unlike nowadays, the protagonists of comedies are Xu Zheng, Huang Bo, and Wang Baoqiang. Not very good comedian.
then turned his finger at Li Dan’s "Tucao Conference", Wang Jing said: You see that your "Tucao Conference" is getting worse and worse. The score has plummeted from the high score at the beginning, all the way to the next step. Maybe you have become the "Wang Jing" of the variety show, and he also advised Li Dan not to "cheat" money anymore. The purpose of
"Tucao Conference" is of course not purely for the audience to have fun. It was still capital operation for the past few years, and various advertisers also came in smelling the smell. With strong support from the program, they promoted their own Products: Haitian Soybean Paste, Sunflower Seeds Used Cars, Shampoo... The final place is money.
The prosperity of the world is for profit, and the hustle and bustle of the world is for profit. The so-called unprofitable cannot be early, but Wang Jing’s complaints are undoubtedly the most appropriate. If a program gets worse and worse, it will receive more and more complaints from the audience and lower and lower ratings. This is indeed what Li Dan should think about.problem. Making money is important, but working hard to improve the quality of the program is king.
Can "囧Mom" continue its previous glory? In the
show, Wang Jing also mentioned a very specific problem for Xu Zheng's movies: it is difficult to achieve balance when shooting movies of similar themes. In other words, Xu Zheng has been filming the "囧" series, from "People on the Road" to "Tai囧", "Hong Kong囧", and now "囧 Mom", it is actually quite a risky thing.
"Tai囧" has a box office of 1.2 billion, and "Hong Kong" has made Xu Zheng a big success at the box office, winning 1.6 billion yuan, but the word of mouth is not very good, with a Douban score of only 5.7. Admiral
"Tucao Conference" attributed the decline in word-of-mouth to the choice of Bao Beier as the leading role, and thought that Bao Beier should not carry this pot, is there his responsibility? Of course there are, but not all. Bauber's acting skills are still worthy of praise, and the decline in word-of-mouth has many factors, such as scripts and schedules.
Xu Zheng's works have basically been selling well in recent years. The films he has participated in have so far accumulated more than 8 billion yuan at the box office, which is a good result, but can "囧 Mom" be able to make another glorious achievement? This is something to look forward to.
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