not go to the cinema anymore? The premiere of
TV series on the Internet has become the norm. Will movies follow? At least this Spring Festival, we can only watch blockbuster movies on the Internet. After entering 2020, due to the well-known impact of the epidemic, the screening of the Spring Festival stalls was completely disrupted. In order to prevent the spread of the epidemic, the movement and gathering of people during the entire Spring Festival are restricted or even banned. Seven parts including "囧ma", "Chinatown Detective III", "Chinese Women's Volleyball" (renamed "Win the Championship"), and "Jiang Ziya" The premiere of the annual blockbuster was cancelled. Of course, even if there is no cancellation, people who eat melon like Fansir are a little afraid to go out, and the box office of the movie theater is definitely not much better.
Previously, it was possible that the impact of the epidemic was anticipated in advance. Xu Zheng advanced the broadcast of "囧Mom" to the Lunar New Year's Eve, and put on the infamy of "not letting cinema employees go home for the New Year". As a result, he was still caught before it was broadcast. Postponed indefinitely. What about
? It is reported that the reason why Xu Zheng is so anxious is because its Huanxi Media has backed a 2.4 billion guarantee agreement. Once it misses the Spring Festival file with the highest box office, it is very likely that it will not be able to complete its performance. If it is not released, it will be bankrupt.
So, we saw an unprecedented "show" operation: "囧Mom" announced that it will premiere on the Internet on New Year's Day, and it is free to watch. This is the first film in the history of domestic movies that it was broadcast for free before it was released. Blockbuster movie! Toutiao’s parent company Bytedance paid 630 million yuan to pay for the audience, which also allowed Xu Zheng to earn back the cost.
are all happy
on the first day of the new year. The film was broadcast on Douyin, Toutiao, and Watermelon Video as scheduled. You can watch it with only a mobile phone and a computer. For example, if you choose to watch it on a mobile phone, open the Toutiao APP, and then enter the "Free Watching Mom" section at the bottom of the screen, you can quickly find the movie. If the smart TV at home is installed with a TV box or playback software for Watermelon Video, it can also be projected to the TV screen for viewing.
fan sir started watching "囧Mom" as soon as the CCTV Spring Festival Gala ended. The amount of broadcast has exceeded the 100,000 mark in an instant, and the number of comments has exceeded 10,000 within half an hour, which is very popular. The next morning, Fansir got up and continued to watch. There have been millions of people watching, and the number of comments has exceeded 50,000. By the time this article was issued, a comment had a 100,000 plus likes. This play mode was obviously a great success during the Spring Festival.
and the popularity of "囧Mom" is also rising sharply. Many netizens left messages thanking Xu Zheng for his "selfless" dedication, and some fans even expressed that they would buy tickets to compensate Xu Zheng later.
fansir also noticed that, taking this opportunity to reflect this, Toutiao also took the opportunity to promote its own film and television program, and a number of films have been launched under Jiao Ma. Watermelon Video’s TV box downloads are also expected to increase significantly during the Spring Festival. After all, it’s not easy for everyone to go out in the past two weeks, and they can only use the internet, film and television dramas, games, chess and cards to pass the time.
besieged
on all sides. However, although the free online broadcast of "囧Mom" is very happy for the audience, the producer, and the headline department, there are many people who have opinions.
After the film was released, the Douban score dropped from 6.7 to 6.1, which was just barely qualified. Many fans said that the comedy effect of the film was average, not as funny as Xu Zheng's previous works. They did not give a negative review just because the film is free to watch.
Many film critics also think that the film is nothing new. It is Xu Zheng who is frying the "leftovers" of the "People on the Road", "Thailand", and "Hong Kong 囧" series. The plot is a routine with no highlights. There is a certain gap in the expected comedy. Before
, Xu Zheng was criticized by his peers for engaging in unfair competition because of the early premiere of "囧Mo". Chen Sicheng posted an article on Weibo to insinuate this matter. At present, none of the other six blockbuster films have been broadcast this time, and only Xu Zheng is able to break through the network platform. This time, Spit Star is definitely indispensable.
But the greater anger comes from the important partners before "囧 Mom"-major domestic theaters.
As early as the headline released the trailer for free viewing, there were cinema executives in Shanghai and other places complaining on the Internet, and then “20,000 film practitioners” in Zhejiang issued a joint statement to boycott the online premiere of "囧 Ma", denounced it as dishonesty behavior.
Yesterday, the theater line headed by Wanda was a public document, requesting the national film authority to stop ""囧Mom" premiered online.
However, in Fansir’s view, due to this year’s special situation, and not to mention that the relevant departments have spared no effort to manage the trivial matters of a movie’s release. Even if "囧Mom" is actually released in the cinema, is it possible to let everyone risk their lives to watch it? Do all the hospitals wear N95 protective masks?
reality does not allow this to happen. In the case of all new films withdrawn, the box office of mainland cinemas on the first day of the new year was only 1.81 million yuan. In the same period last year, the box office in the Mainland was 1.458 billion yuan, the highest single-day box office record that year. Regardless of whether there is Xu Zheng's rebellion, it is a certainty that traditional theaters will "walk the wheat city" this year. What's more, the Internet platforms represented by Toutiao are rich in funds, diverse in channels, and powerful in technology, none of which can be resisted by traditional cinema chains. China’s annual domestic box office is only tens of billions of yuan, and these Internet upstarts can easily raise tens or even tens of billions of dollars in a single financing. Within a few days, they can easily spend 630 million yuan to buy the first broadcast rights of movies. Have this strength?
is the audience's consumption habits have also changed. Driven by Internet giants, in recent years, everyone has become accustomed to watching popular TV shows on small screens. The platform also used capital and other means to grab the first broadcast rights of well-known blockbusters from TV stations. Many TV shows have even become exclusive shows on video websites, forcing viewers to become members.
In terms of movies, more and more movies are now being shown on the Internet from the beginning, forming the so-called "Internet Movies" phenomenon. Even blockbusters with a cost of hundreds of millions of dollars are now being broadcast on the Wu Lei platform soon after they are broadcasted in theaters. Now, Xu Zheng has chosen to be the first to eat crabs and let the blockbuster premiere on the Internet, which undoubtedly shakes the cinema completely. It is conceivable that watching movies or even blockbuster movies via the Internet will become a common thing in the future.
Fansir thinks that the current non-3D, non-special effects blockbuster movies on mobile phones and computers are not much different from those in movie theaters. If the movies on the mobile phone can be connected to the TV, with better audio, you can watch at home. Special effects blockbusters are also acceptable.
After all, the convenience of movie theaters is far less than that of the Internet, and the price is more expensive. Can you watch free or cheap movies and TV shows with your phone, or wait a few hours to go to the cinema to buy high-priced tickets? I believe many people will choose the former. If you don’t have time to go to the movie theater and don’t want to spend more money, going offline to watch ordinary movies is not cost-effective.
If there is no blockbuster film premiere, quite a lot of people go to the movies just for social reasons such as meeting friends and shopping, instead of going to the movie theaters to watch movies. This is why many movie theaters now change themselves to shopping malls, shopping malls or pedestrian streets. After all, the hard-to-get a ticket at the entrance of the cinema when Fansir was a kid is gone.
In Fansir's view, in addition to movie fans and fans, many people do not have the habit of watching comedy movies and literary movies in theaters. They only watch special effects or cartoons that require a big screen, such as "Nezha". Only when watching these blockbuster movies, the effect of the theater is unmatched by mobile phones, computers and even home theaters.
Now, the Internet is undoubtedly the life of the revolutionary theater, and fierce competition has been launched online and offline. Only by constantly improving and updating major movie theaters can they keep their jobs.
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