(CCTV Finance "Tianxia Finance") American streaming media giant Nai Fei recently announced the lease of the iconic New York movie theater-Paris Theater. The decision of
has been welcomed by the film industry, but as a streaming media service provider, is it a plan to expand the movie theater line business, or is it just a publicity stunt?
New York fan Dana: This is a landmark, New York can’t live without it, really.
New York fan Sarah: This is a great place to watch great movies, and it has always been.
The Paris Theater is the last single-screen movie theater in New York. It was closed in August this year due to the expiration of the lease. Naifei subsequently signed a contract extension with the theater landlord Solo family to take over the Paris Theater.
Reuters reporter Jed Barker: This is the first designated "Netflix" cinema. The company plans to use this location for special events, screenings and releases of large-scale works, such as the " Marriage Story.
For a company that encourages people to watch movies in the comfort of their homes, renting a movie theater seems to be an unusual move. But industry analysts said that this is a smart strategy of Netflix, and the goal is Oscar.
Media and Entertainment Analyst Tim Nolan: The main reason for is that they want to participate in the Oscars competition. They want to work with producers and directors who are looking forward to going to the theater, so it is very satisfying for these producers and directors who are hungry for exposure. important.
Although last week, Netflix won 17 film nominations for the Golden Globe Awards in January. But on issues such as film distribution windows, Naifei has always been at odds with traditional theater chains such as AMC. The two largest theater chains in the United States have recently refused to show Netflix's latest film "The Irishman" because the streaming media service company hopes to release the film on its own platform less than a month after it is released, and the industry standard is 90 days later.
Peter Newman, Professor of Film Studies at New York University: They (Netflix) have never been in harmony with the theater owner, and still cannot reach an agreement with the National Theater Owners Association, which controls 90% of the screen. Because there is another problem is the 90-day standard.
In addition, Netflix has also purchased a landmark theater in Los Angeles. Analysts said that by buying or leasing its own movie theaters, Netflix can ensure that its movies gain the prestige of large-screen distribution, but it does not mean that streaming media service providers plan to expand into expensive movie theaters.
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