Beijing News (Reporter Zhou Huixiaowan) On December 14, Beacon and Sir Film jointly held the "Trailer Awards" awards ceremony, and announced the first annual best film trailer award. The trailers of the three films "Me and My Motherland", "Captain of China" and "The Wandering Earth" finally won the "National Memory Award". The hit movie "Youth You" starring Zhou Dongyu and Yi Yang Qianxi It won the "New Force Popularity Trailer" award. In addition, the trailers of "Nezha: The Devil's Child" and "Little Pig Peppa New Year" also won various awards. The trailer creators also For the first time from behind the scenes to the front stage, it became the focus of industry attention.
"The ultimate trailer of "My Motherland and Me", dedicated to the ordinary and real Chinese" and three trailers won the "National Memory Award".
From November 30 to December 5, media channels such as Taopipiao, Youku, Sir Movies and other media channels have extensively collected user votes to select the 2019 movie trailers. In the end, 10 trailers broke through and won the "National Memory Award", "Highest Playback Preview", "Highest Wanted to See Conversion Rate Preview", "Most New Force Popularity Preview" and other awards, making the first annual best The movie trailer award ended successfully.
It is reported that this is the first award set up by the film industry in the field of trailers. It aims to recognize trailers that have made outstanding achievements in the field of film marketing and calls on the industry to pay attention to the potential of trailers in the market. Li Jie, head of Alibaba Entertainment's film business and senior vice president of Alibaba Pictures, said: "The trailer is not only the marketing of the movie, it is an artistic creation in itself. However, we rarely see trailer creators stand in the spotlight and accept Everyone’s praise. So based on this original intention, we set up the "Trailer Awards" awards, hoping that those creators who have made movie trailers can also stand in the spotlight and have their bright moments."
"Awesome." , "What is Page" promo film overnight" won the "Most Innovative Movie Trailer" award.
At the "Trailer Awards" awards ceremony, the guests at the scene generally believed that: The Beacon is the first award for film marketing materials, which is a milestone in the industry. Hollywood established the "Golden Trailer Award" for movie promotional materials 20 years ago. With the support of new domestic technology and big data, the "Trailer Awards" will grow into one of the most important awards in the industry. , Has become the vane of film marketing.
Beijing News reporter Zhou Huixiaowan
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