continued the popularity of the first Hainan International Film Festival last year. The attention of this year’s film festival reached a peak again. As of the closing ceremony, there were 1.812 million related microblogs under the topic of Hainan International Film Festival, and the number of readings was even higher. 970 million! At the same time, topics related to film festivals are frequently on hot searches. As another event of the film festival, the Hainan Island International Film Festival has received widespread attention from the industry and abroad, and is gradually emerging as another event for international cultural exchanges and promoting Chinese culture to "go global."
refers to the top international film industry event, the Hainan International Film Festival is star-studded: Yang Mi, Jiang Wenli, Chen Qiaoen, UNINE, Ethan Hawke, Sarah Brightman and other hundreds of domestic and foreign film stars gathered together. Shows the strong strength of the festival.
domestic and foreign film stars gather together. Shows the strong strength of the festival.
Chen Qiaoen
UNINE
Deng Chao, Wu Jing, Xu Zheng
in the subsequent competition unit "Golden Coconut Award" awards, H! Action Venture Capital Conference, Focus Filmmakers and Masters Carnival, etc., all have heavyweight guests to share their creative experience: Sophie Marceau , Kurosawa Kiyoshi, Guan Jinpeng, Juliet Binoche and other big names appeared to share their creative ideas and experiences with fans face to face!
In such a cultural event, Pechoin, as the only official cosmetics partner designated by the Hainan International Film Festival, played an important role in presenting souvenirs to guests and building a bridge of communication at this film festival. The exquisite national style packaging is deeply loved by the guests, and the quality of products comparable to the international ones is bound to make the guests feel the strength of today's Chinese brands. Working together as a partner is based on the same spirit as the criterion to jointly enlarge the advantages of both parties and establish a win-win situation.
Animated Film Forum Guest Souvenirs
Master Carnival Guest Souvenirs
will give Pecho Gazelle products that condense Eastern culture and bring the brand's "serious" spirit to meticulous artistic creation, consistent with domestic and foreign film masters, which can be described as a sword gift Heroes contain the profound meaning of mutual recognition and mutual confirmation of the spirits of both parties.
Opening Ceremony Dinner Guest Souvenirs
Pechoin presents a souvenir to Director Kiyoshi Kurosawa
This year Pechoin continues the communication theme of "Bird Shadow Oriental", using the same visual elements as the main visual poster, emphasized by flying finches and coconut leaves The message that Pechoin and the film festival grow together shows the exquisite and elegant oriental beauty of the brand. At the film festival scene, Pechoin received a lot of exposure and gained considerable favorability!
At the offline Hainan Island International Film Festival event, from the background wall to the stand, posters, etc., you can see Pechoin brand names everywhere, and the Pechoin brand promotional film was also specially broadcast at the Beach Film Festival. On the online network, a large-scale joint brand promotion action was also exposed. Joining hands with the Hainan International Film Festival for the second time, in addition to promoting cultural exchanges and communicating the original intention of oriental aesthetics, the Pechoin brand has also been widely recognized, and its reputation has been further spread and improved, and it is loved by young fans and consumers!
Master Carnival event site stand
Beach Film Festival Pecho Antelope poster
Beach Film Festival Pecho Antelope Advertising film
Pecho Antelope adhere to the heritage of Chinese culture, and continue to strengthen the cultivation of brand innovation and scientific research strength, is on the grand international stage and Hainan Island The International Film Festival is the best choice to jointly promote Chinese culture to the world. While taking the promotion of oriental beauty as the main goal, the brand's exposure has been enhanced, and the brand value and voice volume have been double harvested, which makes people happy to see!
Looking back at the entire Hainan Island International Film Festival, we are infected by the ingenuity and earnest spirit of every filmmaker. Behind it is the persistent pursuit of conveying Eastern culture and promoting the power of Chinese films, which is in line with the concept of the Pechoin brand Highly fit. For 88 years, Pechoin has always adhered to the promotion of oriental aesthetics as its core, and has continuously developed innovation and scientific research capabilities on this basis.
This year, Pecholing has joined hands with Dunhuang Museum and China's art master in the art and art industry, and the inheritor of intangible cultural heritage of Dunhuang painting skills-Du Yongwei to launch skin care suits and Dunhuang Yueseyan makeup series, paying tribute to history and culture with a new interpretation of oriental aesthetics!
Pechoin young scientist Liu Yan in the cosmetics industry "Olympic"——At the 25th IFSCC (International Federation of Cosmetic Science and Technology) Conference, he won the Young Scientist Award, one of the four annual gold awards for his scientific research achievements, and ranked among the frontiers of the world's cosmetic scientific research.
Pechoin young scientist Liu Yan won the Young Scientist Award
At the end, we are very happy to see such a cooperation in the turbulent marketing session. There is no bluntness, no hype, some common ideas and determination to promote Chinese culture, some low-key hands-on and tacit dedication. Wish Pecho Ling Take advantage of the film festival to realize the further improvement of brand value and brand pursuit, let oriental aesthetics become world aesthetics, and let Chinese brands become "world tide"!
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