, on October 3, Fan Bingbing issued a letter of apology on Weibo, “As a public figure, he should abide by laws and regulations, play a leading role in society and industry, and should not lose self-discipline and relax in the face of economic interests. On the other hand, on October 8th, the official WeChat account of the documentary film "Twenty-Two" on the theme of "comfort women" issued a "donation announcement", clearly writing out each donor and funding situation, director Guo Ke, etc. People fulfilled their previous promises and donated tens of millions of box office proceeds. For a time, the discussion about "the social responsibility of entertainers" was very lively.
Guo Ke is undoubtedly the high-scoring answer on this topic. From the perspective of the entertainment industry, this high-scoring answer is actually a different kind-from the beginning of the decision to shoot the movie "Twenty-Two".
When his peers concocted a series of dramas about "Ji Fei Gou" Jumping Mother-in-law and Daughter-In-Law, You Tear Me to the Palace Fighting Drama, which flooded the screen, and a youth movie with a premature love abortion, and blockbuster special effects dominate the theaters, Guo Ke took a few of them. Many staff and photographic equipment walked into the village where the "comfort women" lived, approached their lives and recorded quietly. "I said one sentence: Seeing a group of historical survivors, there is no reason to turn around and leave. We have the responsibility to record this period of history." Su Zhiliang, director of the China "Comfort Women" Research Center of Shanghai Normal University, for the film "Twenty-two" As a consultant, he once commented on what he and Guo Ke were doing. The heavy responsibility of
made Guo Ke no matter how difficult and dangerous, he did not let go of his persistence, and he did not give up his determination to bring the movie "22" to the public. Those stories are well-known to the public-the investor withdrew because he was unwilling to shoot the old people bitterly and deeply. He asked the actor Zhang Xinyi to borrow money, and Zhang Xinyi generously donated it; the publicity stage encountered financial problems again, and Guo Ke and others had to Crowdfunding was initiated, and finally 1 million yuan was raised through nearly 30,000 crowdfunding, and a little light gathered into ten thousand stars. The public may have seen a lot of people in the entertainment industry kneeling down and thanking the "gold master dad" posture, and often heard about capital intervention in creation, but it turns out that some people are different from them, but there is a social and historical responsibility. Need to shoulder, need to persevere.
When investigating the tax-related issues of the "yin and yang contract" by the relevant state departments, the unknown Khorgos thousands of miles away, from the original film and television capital swarming to the rapid people going to the city, this revealed that money was washed away. Social responsibility has been lost; an unpopular movie has unexpectedly become popular, and the box office and word-of-mouth are both high. The creator can still fulfill the promise of "donating all the proceeds from the film". This shows what kind of mission they have in mind. What kind of works are produced. When "10086003.95 yuan! People all over the country praised the title: "Positive Energy of the Universe", and I don’t know how many netizens are gratified in front of the phone screen: Fortunately, this is the case. The
donation is only the first step. As the organization that receives donations, the Shanghai Normal University Education Development Foundation will set up a special fund for the "comfort women research and assistance" project in the foundation, and continue to pay attention to the "comfort women" group. As a public figure, how to "play a role model for society and industry" has had the best response. From this perspective, the movie "Twenty-two" not only shows the sense of responsibility of "what do we record", but also gives a new realistic answer to "what kind of recorder shall we be".
"Twenty Two" provides us with a new dimension to observe history. By recording the experiences of 22 elderly people, it reflects the fate of their generation and observes the reactions of our generation. In this sense, 32,099 people raised 1 million yuan in less than 3 months, which is the power of ordinary audiences. In the long rolling subtitles at the end of the film, the names of ordinary crowdfunders are also printed in the memories of many people. It means that our generation will choose to commend those public figures who move forward solemnly. It is in this way that the film has fulfilled the mission proposed by director Guo Ke-"I hope that the power of film can bring us more possibilities. In addition to happy entertainment, it can also do some promotion in a certain field, and The society has a connection."
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