frequently popped up
According to the "China Film Box Office" app of the National Film Specialty Office, as of 22:41 on December 6, the box office of Chinese mainland movies exceeded 60 billion yuan in 2019, 24 days earlier than last year. What is gratifying is that behind the 60 billion yuan box office, domestic films are the indispensable main force.
takes the 2019 box office list as an example. Among the top ten movies, domestic movies accounted for 8 of them. Among them, "Nezha: The Devil Boy Comes to the World" won the top spot with a box office score of 4.975 billion yuan, and "Wandering Earth" "Ranked second with 4.655 billion yuan, and "Me and My Motherland" ranked fourth with 2.99 billion yuan. At the same time, data shows that as of 17:00 on December 6, there were 80 domestic movies with a box office of more than 100 million yuan, while domestic movies reached 41, accounting for more than 50%; and 15 movies with a box office of more than 1 billion yuan. , Including 10 domestic films, accounting for nearly 70%.
While domestic films continue to push up the box office of movies, the voice of "winter of the film and television industry" is endless. And according to the data from Tianyan Check, a total of 1,884 film and television companies have been shut down since 2019. The specific manifestations are the company status cancellation, revocation, liquidation, and suspension of business. This can't help but make people think, how did domestic movies become the main force of the 60 billion yuan box office under the cold winter of film and television? According to Liu Jianfeng, assistant to the general manager of Poly Pictures Investment Co., Ltd. analysis, the box office of 60 billion yuan is inseparable from the box office contribution of the hit domestic movies. "The hit sci-fi movie "Wandering Earth" at the beginning of this year was a hit domestic animated movie during the summer vacation. "Nezha's Devil Boy Comes into the World" and the three major themes of the National Day have played a role in the big box office. On the one hand, the film expands into the depth of the content; on the other hand, the high-quality works realize the support of the market ".
Since the beginning of this year, many domestically produced movie works have appeared in various themes. Not only "Wandering Earth" opened a new door to domestic science fiction themes, "Nezha: The Devil Boy" also set off a new peak of domestic animated movies. This foreign festival was released. "My Country and My Country", "Captain of China", and "The Climber" three gift films, achieved a cumulative box office of more than 5 billion yuan, setting a new record for the period box office, while the recently released "Young You" has a cumulative box office Over 1.5 billion yuan, creating a new record for domestic youth films. The
market shuffle
transcripts of domestic films and the emergence of many popular works, no doubt pleased the practitioners. It is worth noting that, although the continuous "winter film and television theory" that has been going on this year has caused certain difficulties for the survival of some film and television companies, it has also brought about a round of reshuffle of the film market, allowing practitioners to reflect on and clarify the direction of development.
Liu Jianfeng said, “After the reshuffle of the “winter of film and television”, many companies and practitioners in the film and television industry will begin to reflect on what content and works should be produced. And some movies are not as good as the expected box office performance. The actual feedback from the audience after they have tried to choose provides a clearer direction for the relevant practitioners. The above two points are both a boost to the film industry and a great improvement in the film market."
has been a major improvement in the film market since this year. It can be found that although the industry’s cold winter has not retreated, it does not mean that all works will be affected and the box office will fall short of expectations or lose money. Good movies do not lack the market. Wang Bing, chairman of Fengshanjian Culture Communication Co., Ltd., believes that due to the cycle of film production, many films and popular works released this year are also from the production and accumulation of the previous two years. This year, many film and television companies closed down. The number will inevitably decrease, and it may also have an impact on the film and television market in the next few years. However, the market has also released signals to the outside world and told practitioners how to refer to the subject matter, type, etc., and find the actual needs of the audience.
From the perspective of industry insiders, content production in the upstream industry is the key, how to produceGood content products are problems that need to be solved in today's film market. "From the perspective of the current film market, if the quality of the film is guaranteed and meets the needs of the audience, a better result can be achieved. "You are a teenager" is one of the cases, and it can be seen that the market is There is good feedback, and it also reflects the desire of young people to have this type of work reach their hearts.” Liu Jianfeng said.
There are worries in joy
As the national movie box office achieved a breakthrough of 60 billion yuan in 2019, and this stage coincides with the Lunar New Year file, dozens of domestic movies of various types are ready to go, trying to sprint to the market at the end of the year, making the industry There are high expectations for the 2019 box office to exceed the 60.7 billion yuan in 2018 and achieve a new peak.
Rao Shuguang, director of the Film Art Center of China Federation of Literary and Art Circles, believes that the market share of domestic films is a concentrated expression of the dominant position of domestic films. In recent years, it has maintained a stable and even rising trend. In 2017, domestic films accounted for 53.84%, this proportion reached 62.15% in 2018. It is expected that the proportion of domestic films in the box office in 2019 should not be lower than the level of 2018.
However, the development of domestic films is still mixed. Data show that from 2014 to 2018, my country's movie production increased from 758 to 1082, with an average annual compound growth rate of 9.3%. There are 1074 new cinemas nationwide, and more than 14,000 cinemas nationwide, with a total of 79907 screens. However, in contrast, the number of movie viewers failed to keep up with the box office growth rate. Not only did the number of movie viewers in 2017 increase by 18.3% year-on-year, it was lower than the 22.8% growth rate achieved at the box office. The 5.8% growth rate lags behind the 8.6% increase in movie box office.
In addition, although domestic films can achieve an annual output of about 1,000, only a small number of them can be recognized by the audience and the market. According to the Beacon Professional Edition, in 2017 and 2018, among the domestic films shown in theaters, Only 45 units and 42 units achieved a box office exceeding 100 million yuan, accounting for less than 5% of the output of 1,000 units.
In Rao Shuguang’s view, high-quality development is more difficult and more complicated than high-speed development. The transition from high-speed development of Chinese film development to high-quality development requires spare no effort to improve quality and quality, and at the same time improve efficiency, especially "production per unit area." Even spare no effort to increase the number of head works, their market share, and market influence. But on the other hand, it seems that the advantages of the governance system should also be used to carry out necessary macro-control, so that film development can benefit more film works, film companies, filmmakers, and film audiences, and effectively stimulate the internal vitality and innovation of film development. kinetic energy.
Beijing Commercial Daily reporter Zheng Rui Yang Ya
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