Chen Kexin didn't expect that "Youth in Youth" sold 1.5 billion. He said: It is word of mouth that determines the trend of Chinese movie box office

□ Chutian Metropolis Daily reporter Rong Yu from Macau

“Based on Asia, looking at the world, looking at the world’s latest good movies.” On the evening of December 5, the 4th Macau International Film Festival kicked off at the Macau Cultural Center, a representative of post-90s actresses Zhou Dongyu was invited to attend as a "focus filmmaker", which once again proved her influence in the contemporary Chinese film world. One of Zhou Dongyu's mentors and the famous director Chen Kexin served as the chairman of the jury of the international competition unit of this year's film festival, and said frankly at the meeting of the jury that he did not expect that the lover Zeng Guoxiang's "Youth You" could sell 1.5 billion at the box office.

"Tap Water" determines the box office trend.

Following the invitation of the famous director Chen Kaige to lead the jury last year, this year's Macao International Film Festival invited director Chen Kexin, who has been extremely active in recent years, to serve as the chairman of the jury.

At the meeting of the jury on the morning of the 5th, Director Chen Kexin talked about the film "You are the Younger" which was shortlisted for the "New Chinese Image" section of the Macau Film Festival. The film's director Zeng Guoxiang is Chen Kexin's apprentice, and the heroine Zhou Dongyu is Chen Kexin's most promising young actress in recent years, and he is also the heroine of "July and Ansheng" appointed by him.

Chen Kexin said frankly that the entire team didn’t expect much from the box office of "Young You" before it was released, "because this is not a common commercial film, of course it is not a literary film." Unexpectedly, the box office of "Young You" will eventually reach 1.5 billion yuan. This unexpected joy of

is not unrelated to the first wave of audience watching the film and acting as the "tap water" for the film. Chen Kexin therefore concluded that there are now many e-ticketing platforms for mainland movies, which provide a free forum for audiences who have actually watched movies, and mainland audiences are becoming more mature, no longer superstitious about celebrities and big directors, but more trust in online platform ratings, word of mouth It is the most important factor that changes the box office trend of a movie and even saves a movie. He believes that this phenomenon has changed the box office ecology of Chinese movies.

combined with the similar situation in Hollywood, he said that many movies released in the mainland have a mediocre box office on the first weekend, but once word of mouth leaks, the movie may double or more from the second weekend. "This makes Hollywood very confused, because Their box office in the first week of their film market opening may be half of the total box office.”

Zhou Dongyu was on the hot search as soon as he appeared.

Although the Macau International Film Festival has just been held this year to its fourth edition, the Macau Film Festival has a broad vision in film selection. Not inferior to "predecessors". Most of the films shortlisted in the "International Competition Unit" of this year's festival are excellent films that have been affirmed at major international film festivals, including the shortlisted film "Give Me Freedom" in the director's biweekly unit of the Cannes Film Festival and a panoramic view of the Berlin Film Festival. Unit award-winning film "Buoyancy", as well as the opening film of the Critics Week of the Venice Film Festival, and the Indian animated feature film "Mumbai Rose".

and the "Universal Film Festival" section of the festival also includes masterpieces of major film festivals: the main competition unit of the Cannes Film Festival, directed by Diao Yinan, starring Hu Ge, Gui Lunmei, and Liao Fan; "The Gathering at South Station"; directed by Lou Ye , Gong Li, Zhao Youting and Odagiri Oda, starring in the main competition unit of the Venice Film Festival "Land Heart Theatre"; Cannes Film Festival main competition unit "Little Joe"; St. Bastian Film Festival Jury Special Award "Proxima Centauri" "Wait. This year's "Special Screening" section of

will also screen the new film "The Truth" by the Japanese director who won the Cannes Palme d'Or, which is also the opening film of this year's Venice Film Festival. At the same time, "Intruder" directed by Wang Xiaoshuai, "Ma Ge is a city" directed by Li Shaohong, and "Gift" by South Korean director Xu Qinhao will also be specially screened.

In the "Xinhua Language Image" section, the campus bullying-themed film "Youth You" starring Zhou Dongyu and Yi Yang Qianxi was invited to be screened. Dongyu Zhou also attended the opening ceremony on the evening of the 5th as the heroine of the film and the "Focus Filmmaker" of this film festival, and quickly appeared on Weibo's hot search, which made people have to sigh this "new sister in film industry". Super popular.